Marc Pieroni work email
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I am an innovative Marketing Director with strong critical thinking skills and strategic vision. I have experience in all levels of pharmaceutical product management, including product launches, brand planning, patient outreach, and financial forecasting. I am an excellent communicator who excels at cross-functional collaboration to achieve results. I believe strongly in societal importance of pharmaceutical promotion, and feel that patient education and communication is a vital but overlooked role in pharmaceuticals. Critics contend cynically that it is a simply a tool to drive sales, but I see it as a way to bring awareness to an evolving market, and to establish a bond with the patient as they embark on an important life choice.
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Director Of Consumer MarketingPfizer Aug 2018 - PresentNew York, New York, UsEliquis Brand Team -
Director, Business Insights & AnalyticsAllergan 2017 - 2018Dublin, Coolock, IeSenior leader directing a team to provide strategic thinking and critical insights to CNS, Anti-Infective, Cardiovascular, and Eyecare franchises. Worked with clinical, commercial, and business development teams to develop lifecycle management plans for in-line and pipeline products.- Originated and executed marketing situation analyses to discover strategic insights for customer targeting and messaging.- Identified and developed key performance indicators to spot customer and sales force trends for sales strategy and compensation. -
Product Director - Cns FranchiseAllergan 2016 - 2017Dublin, Coolock, IeOversaw all patient marketing for atypical antipsychotic Vraylar, from launch year tactics to broad consumer efforts, and sales force training strategy. Managed a direct report responsible for sales force communication and POA development. Developed and presented annual brand plan to senior management using analyses of key performance indicators to inform strategies.- Initiated and successfully developed brand positioning strategy for launch product that resulted in >150% of forecasted sales in Year 1.- Oversaw creation and development of patient campaign, including developing the business case for successful consumer outreach, patient positioning, creative execution, and implementation of broad multichannel DTC.
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Product Director - Gi FranchiseForest Laboratories (Now Allergan) 2012 - 2016UsOversaw all GI consumer marketing, including implementation of first DTC campaign in company history. Successfully launched two major portfolio products, including a co-promotion with a marketing partner. Managed brand forecasting and lifecycle opportunity evaluation.- Oversaw patient segmentation research to identify high-value targets and optimize messaging that resulted in the successful implementation of more efficient media strategies.- Defined key performance metrics and analyzed media mix models to improve consumer spend, resulting in 64% increase in ROI. -
Product Manager - Cardiovascular/Mdd FranchiseForest Laboratories (Now Allergan) 2006 - 2012UsDeveloped and executed HCP professional marketing plans for both mature and launch products, including development of HCP strategy and sales force materials, and training.- Oversaw Managed Care marketing, working with account managers to develop contracting strategies and tactic to maximize pull-through of existing contracts.- Effectively managed product budgets to maximize impact, leveraging ROI and risk-sharing guarantees with key vendors.
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Sales RepresentativeForest Laboratories (Now Allergan) 2003 - 2006Us
Marc Pieroni Skills
Marc Pieroni Education Details
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Williams CollegeEconomics
Frequently Asked Questions about Marc Pieroni
What company does Marc Pieroni work for?
Marc Pieroni works for Pfizer
What is Marc Pieroni's role at the current company?
Marc Pieroni's current role is Director of Consumer Marketing at Pfizer.
What is Marc Pieroni's email address?
Marc Pieroni's email address is ma****@****frx.com
What is Marc Pieroni's direct phone number?
Marc Pieroni's direct phone number is (212)-421*****
What schools did Marc Pieroni attend?
Marc Pieroni attended Williams College.
What skills is Marc Pieroni known for?
Marc Pieroni has skills like Leadership, Product Launch, Sales And Marketing, Pharmaceutical Industry, Marketing, Pharmaceutical Sales, Marketing Strategy, Cross Functional Team Leadership, Business Analytics, Healthcare, Analytics, Brand Management.
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