- Brand Manager looking after Seasonal Own Brand & specific customer propositions (i.e. Finest Meal Deal) - Supporting the strategic planning process for my scope within OB- Creation of compelling and insight-led concepts - Working with cross-functional teams to turn Concepts into Propositions- Regular category and customer metrics analysis, mainly via SQL- Relationship development within natural work teams and key stakeholders, both internal and external- Regular briefing creation - Regular product Copy creation for both NPD and EPD- Proposition Canvas and 6P’s definition, which are then shared across the business

- Working as part of the Product Insight team for Packaged categories (Health, Beauty and Wellness, Household & Petcare, Impulse, Grocery and Beers, Wines and Spirits) - Working with different data sources as well as different stakeholders in order to identify, prioritise and recommend opportunities for growth based on robust insights - Transformation of data into insight in order to provide a compelling story and recommendations in order to drive category performance - mainly via SQL and Tableau- Customer plan support for the categories I work with - Close relationship with agencies: Kantar, IRi, dunnhumby, as well as other data suppliers- Briefing and coordinating research and insight projects with relevant agencies - Strategic Category Workshops support, working with agencies as well as the Brand and the Category teams

- Management of different accounts within FMCG (Pladis, Tate & Lyle and Hipp) - Analysis of different NPD products and benchmark with other similarlaunches- Work prioritisation and management of tight deadlines- Preparation and presentation of different briefings providing insightsto key stakeholders - Ad-hoc shoppers segmentation studies working along with other Kantar teams across the business

- Sell In/Sell Out analysis multicategory from customers as Auchan, Bonpreu, Gadisa, Froiz, Miquel Alimentació, Ahorramás, Hiper Usera…- Nielsen Data market analysis (Dry feed, Cold and Pets)- National and Regional Brochure publication analysis- Organization and Management of multibrand promotions- Creation of online promotions adhoc for some customers- Commercial Margins analysis- Achievements: Success implantation of Multibrands and high participation in Social Networks

- Sell Out analysis from machines- Data Market analysis from Small Household Machines (PAE in Spanish)- National and Regional Brochure publication analysis- Preparation and presentation of reports to customers- Promotional activity analysis- Achievements: Implantation of microsite from Nespresso in the 75th anniversary of El Corte Inglés; Optimization Sell Out analysis boutiques vs. retail

- Management of commercial reports for final customers- Corporate Category management - Assortment optimization from each customer (Auchan, Carrefour, Lidl…)- Commercial Planning in Shopper Experience Centre- Achievements: Implantation of some proposals in pilots Point of Sales and after extension to the rest of PoS