“People don’t know what they want until you show it to them.” – Steve JobsMy career has been devoted to creating and marketing products that resonate because of their uniqueness and ability to fill an untapped need. While most of my business life has been in the toy and entertainment space, my current business, The Edge Desk stands apart because it delivers a much-needed solution in Personal Wellness. As people were forced to consider new workspaces, a spotlight was shined on the fact that people tend to hurt when they work, both physically and emotionally. Poor posture causes body pain while a poor environment causes stress and lack of productivity. A few years ago, I recognized this challenge and, as I had done in toys, took a chance on creating a unique looking kneeling desk that makes people physically feel great by putting them in a perfect posture. I wanted to create a product that freed people to work anywhere in seconds by providing quiet for their minds to be their most productive. Having led teams that generated billions in dollars in sales with a string of number one game changing toys (Furby, Hit Clips, Video Now, Nerf and more), I found that using the most timely, relevant marketing tools which stand apart by relying on a dialogue with the consumer instead of a constant barrage of repetitive messages, I could reach people on their terms. The ultimate form of Influencer Marketing, TRUST.