Marc Rosner Email & Phone Number

Leverkusen, North Rhine-Westphalia, De

Design and develop business planning frameworks and tools for the US Oncology Customer Engagement teams to maximize executional efforts and positively impact sales results.Generate actionable data driven insights and coach Customer Engagement team members (i.e., Regional Account Directors, Oncology Nurse Educators, and Sales Consultants) on how to identify customer opportunities and prioritize execution activities to accelerate portfolio growth.Develop and continuously improve critical customer engagement outcomes to drive and assess performance on sales growth, field effectiveness, and commercial activity execution. Lead collaboration of cross-functional partners to enhance the accuracy, ease of use and effectiveness of customer engagement tools to drive strategic priorities and enable strong cross-functional execution.Drive insights and best practices sharing to raise the performance of the entire Customer Engagement organization.Work closely with key leadership stakeholders to ensure cross-functional resources and systems are aligned to the Customer Engagement and Brand Teams' objectives.

Leverkusen, North Rhine-Westphalia, De

Developed and helped drive the Key Account Management Team business objectives and activities needed to deliver business results.Created Oncology Key Account Management Team alignment strategy and brand prioritizations.Built Oncology Key Account Management portfolio forecasting model and quarterly IC approach, and designed KPI framework to ensure a clear definition and measurement of business impact of KAM Team efforts.Created platform to manage the collection of KPI inputs to provide monthly performance assessments for Oncology Leadership Team and individual Key Account business reviews.Provided KAM Teams with strategic insights and coached team members on how to prioritize growth opportunities across our Oncology portfolio at Key Accounts. Led the design, development, implementation, and maintenance of the KAM Insights & Analytics platform to provide accurate data and comprehensive tools to inform and refine business strategy and tactical planning.Developed account planning framework and tools, including account level goal setting process, account specific KPI scorecards, and business review templates to utilize in quarterly customer business meetings.Coached Key Account Managers on how to leverage data insights/analytics to develop individual account plans and measure performance on a deeper level to drive business objectives and activity execution.Provided Oncology Nurse Educator Leadership with ongoing insights and analytical support to develop account targeting, execution strategies and performance monitoring tools.Cultivated a data-driven culture within the KAM team, utilizing data, customer insights, and business acumen tools to optimize strategic thinking and tactical execution.Facilitated collaboration between Marketing, Sales Leadership, Market Access, Insights & Analytics, Operations, and Data & Reporting to identify and prioritize portfolio needs, drive the pull-through of strategy and measure impact of execution.

Leverkusen, North Rhine-Westphalia, De

Recipient of the 2020 Bayer HQ Leadership AwardOwned the generation and delivery of analytical insights for three Oncology brands with several indications.Enabled and advanced data driven decision making, marketing, and sales activation through collaboration with Oncology Commercialization Ecosystem partners.Developed and implement strategies to optimize data management processes and enhance reporting capabilities. Designed KPIs and provided monitoring of brand performance, marketing/sales execution, and market intelligence.Leveraged new data sources and improved data visibility to develop targeted customer insights that identified and helped drive more specific growth opportunities. Designed and executed in-depth primary market research (data vendor identification, analysis design, insights and recommendations, presentation of findings) to support and inform brand planning, Marketing activities, customer segmentation and targeting, and field force effectiveness.Ensured effective cross-functional communication and alignment on data needs, business analytics and insights.Partnered closely with sales leadership to develop field force specific strategies that drove brand growth.Provided actionable/timely execution and performance insights to support new indication launch planning activities.Partnered closely with Forecasting to ensure development of high-quality forecasting projections based on data and insight driven assumptions.

New York, Ny, Us

Responsible for leading the growth and implementation of Qral’s market research and customer insights capabilities and developing the competencies of team members across the organization supporting related client project work. Direct the scoping, planning and execution for a wide range of commercial strategy and insights related initiatives for several Specialty Therapeutics and Rare Diseases clients. Leveraged patient claims data analytics to identify patients and treaters, characterize the patient journey, quantify patient dynamics and the burden of illness, and understand treatment and referral behaviors, to help a biotech company developing gene and cell therapies for multiple ultra rare diseases define their commercial strategy.Integrated segmentation and price sensitivity primary research with HCPs and patients and secondary data analytics to inform the forecast, pricing, targeting, and marketing strategy for an upcoming new product launch.Led the design, development and implementation of a monitoring and reporting program, leveraging multiple secondary data sources (i.e., ex-factory, 852, 867, DDD, Xponent data) to track portfolio ordering and prescribing behaviors across the external supply chain from distributor to pharmacy and non-retail outlets and HCPs.

Evanston, Il, Us

Led large cross-functional teams of business consultants and data analysts; contributed to the personal and professional growth of each team member by ensuring developmental opportunities through project management, coaching, and on-going proactive performance management that drove continuous improvement.Owned the development and implementation of innovative analytical, customer insights, sales force effectiveness, and customer experience solutions that informed fact-based decision-making and actionable business strategies.Closely managed a wide range of commercial strategy and customer insights initiatives; advised clients on the approaches that addressed their complex business issues, managed the production of high-quality project deliverables, and ensured insights were synthesized in alignment with brand objectives.Led the development and advancement of new ZS capabilities related to Market Research, Customer Segmentation, Sales Force Effectiveness, and Brand Performance Tracking. Responsible for firm-wide talent development through the design, development and facilitation of internal trainings focused on market research, insights development and communication for new and experienced employees.

Evanston, Il, Us

Raleigh, North Carolina, Us

New York, New York, Us

Bs

Ms, Animal Sciences