Marc Rubinstein Email & Phone Number

Ponte Vedra Beach, Fl, Us

Jacksonville, Florida Area

Teaching principles of Marketing and Advertising to 3rd and 4th year students.

Jacksonville, Florida Area

Provides strategic consulting services to companies within optical, pharmaceutical, IT and general health care service sectors. Responsibilities include development of go-to-market strategies, product/service positioning, key message development and overall marketing planning. Strong focus on product/service introduction, product launch/re-launch and professional and sales force communication planning.

Jacksonville, Florida Area

Managed all aspects of marketing and communications for organization’s three operating companies. Built a brand platform that successfully unified and company’s entire product portfolio. Developed and drove all marketing initiatives leading to unprecedented sales growth. As a member of the senior leadership team, provided insights and expertise that were integral to the company’s vision to become a leading provider of integrated communications technologies to the healthcare industry.- Successfully rebranded the organization and its entire product line.- Developed and initiated Sales Rep Advisory Boards, formalizing an integration process of “real-time” market input into the strategic marketing function. - Directed content marketing strategy, successfully establishing the company as a market leader and expert in the field of internal hospital communications.

Responsibilities included development of go-to-market strategies, product/service positioning, key message development and overall marketing planning. Strong focus on product/service introduction, product launch/re-launch and professional and sales force communication planning. Client portfolio included:- Vistakon (Johnson & Johnson)- Biomet 3i- Meda Pharmaceuticals- Burdette Ketchum- Medical tracking Solutions

Directed all healthcare client services-related activities, including management of Account Services staff. Interacted directly with clients on key accounts where efforts were focused on marketing planning, brand strategy, positioning and key message development. Managed the creative development and execution of marketing and public relations strategies/tactics designed to maximize client revenues and support long-term objectives. - Drove dynamic growth of healthcare client portfolio – represented greater than 75% of agencies’ total revenues. - Maintained highest level of client retention (over 90%) during 3 years with the agency.- Was offered consulting position with the agency after tenure as Group Director.

Responsible for directing all aspects of marketing mix in support of cardiovascular drug. Successfully managed transition of branded product portfolio to the acquiring organization (First Horizon). Based on job performance, was offered senior-level position with the new company.- Developed strategic concept for new marketing campaign that successfully positioned product versus the competition. - Initiated and drove patient-retention program that led to 25% increase in patient compliance. - Successfully managed transition of product and offered new position with acquiring company

Leadership of all marketing initiatives in launching new drug into the migraine therapeutic category. Hired, developed and managed brand team of four marketing professionals. Negotiated and managed contractual relationship with advertising agency. Responsible for allocation and management of $22MM annual promotional budget. Key player in the development and management of relationship with co-promotion partner. Heavy work with national thought-leaders in migraine therapeutic category. - Successfully managed entire product launch initiative. - Oversaw development, execution and analysis of market research planning, including segmentation study and subsequent strategies. - Developed product positioning, key messages and supporting collateral materials- Established and managed relationships with vendors and strategic partners (i.e. advertising agency, public relations firm, event management, etc.)- Worked with medical and regulatory teams to ensure compliance with guidelines and regulations- Developed strong relationships with thought leaders through advisory boards, speaker programs and medical education activities

Product Director, Professional Marketing – Vistakon, Jacksonville, FL (9/00 – 8/01)Responsible for professional marketing activities in support of ACUVUE® disposable contact lens product line. Duties included management of agency relationship, journal advertising, publication planning, and sampling strategy. Managed business planning process and budgetary review. - Successfully led launch of new daily disposable contact lens into US market.- Increased sampling efficiency by 40% through introduction of new process. - Led market research initiative leading to development and launch of new promotional campaign for disposable contact lens. Senior Product Manager - Janssen Pharmaceutica, Titusville, NJ (7-98 to 9-00)Managed public relations, publication planning, sampling, Sales Rep Advisory Board and market research functions in support of prescription heartburn medication. Efforts contributed to generation of record Propulsid® sales ($538MM) in the United States in 1999. - Led strategic initiative to successfully reposition Propulsid® as a compliment to leading heartburn medication of the market. - Selected to represent the US on the Propulsid® Global Advisory Board. - Promoted to senior position after only 10 months with the company. - Managed development and launch of product web site.- Assigned as U.S. representative on global crisis management team to guide withdrawal of product from market.

Conducted market research and competitor analysis while creating and maintaining multiple databases. Initiated contact with hospital administrators and home health directors through mailing campaigns, personal appointments and participation in association meetings. Company was acquired by the Olsten Group in February of '96 at which time the business development department was eliminated.Initiated relationship with clients resulting in over $500,000 annually in new contracts.Received excellent evaluations and promotion after 6 months of

Established information pipeline between the community, healthcare professionals and the Arbors staff. Educated local healthcare community on most current rehabilitation services and procedures.Cultivated physician relationships leading to a 90% occupancy rate in a 120-bed facility.

Certified Orthopedic SpecialistPrepared new sales representatives for independent territory operation through a two-week field-training program that focused on product knowledge, time/territory management, sales skills & techniques and company procedures. Conducted in-house training seminars where new products were introduced and sales skills were further cultivated. Locally marketed, promoted and serviced product line into the Central Florida orthopedic market. - Built new territory that generated more than $750,000 in annual sales in just three years. - Consistently performed within the top 5% of sales force.- Based on performance, selected to train new sales reps on both an in-house and field-based bases. - Develop concept for new product that generated new revenue stream for the company.

Masters Of Business Administration, Marketing

Selected as Project Leader for J&J Market Research Study

Bachelor Of Arts, Marketing