Marc Rubinstein Email and Phone Number
Ponte Vedra Beach, FL, US
Marc Rubinstein's Location
Ponte Vedra Beach, Florida, United States, United States
Marc Rubinstein's Contact Details
Marc Rubinstein work email
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Marc Rubinstein personal email
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Marc Rubinstein phone numbers
About Marc Rubinstein
Seasoned health care marketing professional with successful track record in both domestic and international marketing and sales. Experience in marketing planning, strategic development and tactical execution, product lunches, market research, analysis & segmentation, marketing & sales team management and training, PR/Communications planning, collateral development, agency/vendor management and general product management. Highly skilled communicator comfortable presenting to upper management, sales teams and large customer audiences. Effective facilitator within cross-functional environment able to successfully collaborate with market research, product development, sales management and financial departments.
Marc Rubinstein's Current Company Details
Marc Rubinstein Work Experience Details
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Adjunct ProfessorUniversity Of North FloridaPonte Vedra Beach, Fl, Us
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Adjunct ProfessorUniversity Of North Florida Jan 2016 - PresentJacksonville, Florida AreaTeaching principles of Marketing and Advertising to 3rd and 4th year students.
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Founder & PresidentRubinstein & Associates Oct 2014 - PresentJacksonville, Florida AreaProvides strategic consulting services to companies within optical, pharmaceutical, IT and general health care service sectors. Responsibilities include development of go-to-market strategies, product/service positioning, key message development and overall marketing planning. Strong focus on product/service introduction, product launch/re-launch and professional and sales force communication planning. -
Vice President, Marketing & CommunicationsCritical Alert Systems Dec 2012 - Oct 2014Jacksonville, Florida AreaManaged all aspects of marketing and communications for organization’s three operating companies. Built a brand platform that successfully unified and company’s entire product portfolio. Developed and drove all marketing initiatives leading to unprecedented sales growth. As a member of the senior leadership team, provided insights and expertise that were integral to the company’s vision to become a leading provider of integrated communications technologies to the healthcare industry.- Successfully rebranded the organization and its entire product line.- Developed and initiated Sales Rep Advisory Boards, formalizing an integration process of “real-time” market input into the strategic marketing function. - Directed content marketing strategy, successfully establishing the company as a market leader and expert in the field of internal hospital communications. -
Health Care Marketing ConsultantRubinstein Consulting Jan 2008 - Nov 2012Responsibilities included development of go-to-market strategies, product/service positioning, key message development and overall marketing planning. Strong focus on product/service introduction, product launch/re-launch and professional and sales force communication planning. Client portfolio included:- Vistakon (Johnson & Johnson)- Biomet 3i- Meda Pharmaceuticals- Burdette Ketchum- Medical tracking Solutions
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Group Director, Health Care Client PortfolioBurdette Ketchum Jun 2005 - Jan 2008Directed all healthcare client services-related activities, including management of Account Services staff. Interacted directly with clients on key accounts where efforts were focused on marketing planning, brand strategy, positioning and key message development. Managed the creative development and execution of marketing and public relations strategies/tactics designed to maximize client revenues and support long-term objectives. - Drove dynamic growth of healthcare client portfolio – represented greater than 75% of agencies’ total revenues. - Maintained highest level of client retention (over 90%) during 3 years with the agency.- Was offered consulting position with the agency after tenure as Group Director. -
Senior Marketing ManagerAndrx Laboratories, Inc Jun 2004 - May 2005Responsible for directing all aspects of marketing mix in support of cardiovascular drug. Successfully managed transition of branded product portfolio to the acquiring organization (First Horizon). Based on job performance, was offered senior-level position with the new company.- Developed strategic concept for new marketing campaign that successfully positioned product versus the competition. - Initiated and drove patient-retention program that led to 25% increase in patient compliance. - Successfully managed transition of product and offered new position with acquiring company
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Product ManagerUcb Pharma, Inc Apr 2002 - Jun 2004Leadership of all marketing initiatives in launching new drug into the migraine therapeutic category. Hired, developed and managed brand team of four marketing professionals. Negotiated and managed contractual relationship with advertising agency. Responsible for allocation and management of $22MM annual promotional budget. Key player in the development and management of relationship with co-promotion partner. Heavy work with national thought-leaders in migraine therapeutic category. - Successfully managed entire product launch initiative. - Oversaw development, execution and analysis of market research planning, including segmentation study and subsequent strategies. - Developed product positioning, key messages and supporting collateral materials- Established and managed relationships with vendors and strategic partners (i.e. advertising agency, public relations firm, event management, etc.)- Worked with medical and regulatory teams to ensure compliance with guidelines and regulations- Developed strong relationships with thought leaders through advisory boards, speaker programs and medical education activities -
Product DirectorJohnson & Johnson, Inc Jul 1998 - Aug 2001Product Director, Professional Marketing – Vistakon, Jacksonville, FL (9/00 – 8/01)Responsible for professional marketing activities in support of ACUVUE® disposable contact lens product line. Duties included management of agency relationship, journal advertising, publication planning, and sampling strategy. Managed business planning process and budgetary review. - Successfully led launch of new daily disposable contact lens into US market.- Increased sampling efficiency by 40% through introduction of new process. - Led market research initiative leading to development and launch of new promotional campaign for disposable contact lens. Senior Product Manager - Janssen Pharmaceutica, Titusville, NJ (7-98 to 9-00)Managed public relations, publication planning, sampling, Sales Rep Advisory Board and market research functions in support of prescription heartburn medication. Efforts contributed to generation of record Propulsid® sales ($538MM) in the United States in 1999. - Led strategic initiative to successfully reposition Propulsid® as a compliment to leading heartburn medication of the market. - Selected to represent the US on the Propulsid® Global Advisory Board. - Promoted to senior position after only 10 months with the company. - Managed development and launch of product web site.- Assigned as U.S. representative on global crisis management team to guide withdrawal of product from market. -
Business Development & Market AnalystPartnersfirst Management, Inc Jan 1995 - Jan 1996Conducted market research and competitor analysis while creating and maintaining multiple databases. Initiated contact with hospital administrators and home health directors through mailing campaigns, personal appointments and participation in association meetings. Company was acquired by the Olsten Group in February of '96 at which time the business development department was eliminated.Initiated relationship with clients resulting in over $500,000 annually in new contracts.Received excellent evaluations and promotion after 6 months of
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Marketing LiaisonArbor Health Care, Inc Nov 1993 - Sep 1994Established information pipeline between the community, healthcare professionals and the Arbors staff. Educated local healthcare community on most current rehabilitation services and procedures.Cultivated physician relationships leading to a 90% occupancy rate in a 120-bed facility.
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Certified Orthopedic SpecialistDeroyal Industries, Inc Apr 1989 - Sep 1993Certified Orthopedic SpecialistPrepared new sales representatives for independent territory operation through a two-week field-training program that focused on product knowledge, time/territory management, sales skills & techniques and company procedures. Conducted in-house training seminars where new products were introduced and sales skills were further cultivated. Locally marketed, promoted and serviced product line into the Central Florida orthopedic market. - Built new territory that generated more than $750,000 in annual sales in just three years. - Consistently performed within the top 5% of sales force.- Based on performance, selected to train new sales reps on both an in-house and field-based bases. - Develop concept for new product that generated new revenue stream for the company.
Marc Rubinstein Skills
Product Launch
Strategy
Integrated Marketing
Marketing
Market Research
Strategic Planning
Product Management
Management
Strategic Partnerships
Leadership
Marketing Strategy
Advertising
Cross Functional Team Leadership
Business Development
Account Management
Public Relations
Sales Operations
Product Development
Business Planning
Market Planning
Healthcare
Marketing Research
Direct Marketing
Product Marketing
Budgets
Sales
Segmentation
Marketing Communications
Event Management
B2b Marketing
Marketing Management
Managed Care
Brand Development
Copywriting
Strategy Development
Online Marketing
Online Advertising
Communication
Business Strategy
Direct Mail
Sales Management
Global Marketing
Digital Marketing
Product Launches
Marc Rubinstein Education Details
Frequently Asked Questions about Marc Rubinstein
What company does Marc Rubinstein work for?
Marc Rubinstein works for University Of North Florida
What is Marc Rubinstein's role at the current company?
Marc Rubinstein's current role is Adjunct Professor.
What is Marc Rubinstein's email address?
Marc Rubinstein's email address is gi****@****ero.com
What is Marc Rubinstein's direct phone number?
Marc Rubinstein's direct phone number is +170234*****
What schools did Marc Rubinstein attend?
Marc Rubinstein attended Rollins College - Crummer Graduate School Of Business, Stephen F. Austin State University.
What skills is Marc Rubinstein known for?
Marc Rubinstein has skills like Product Launch, Strategy, Integrated Marketing, Marketing, Market Research, Strategic Planning, Product Management, Management, Strategic Partnerships, Leadership, Marketing Strategy, Advertising.
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1hattielarlham.org1 (800) 2XXXXXXX
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Marc Rubinstein
West Chester, Pa -
Marc Rubinstein
Las Vegas, Nv7yahoo.com, wynnlasvegas.com, tropicanaent.com, wynnresorts.com, affinitygamingllc.com, rrblf.com, wynnmacau.com5 +170243XXXXX
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