Marc Smith Email & Phone Number

Ottawa, Ontario, Ca

As the Head of Product Strategy, I drive innovation and market success through strategic planning, cross-functional collaboration, and effective execution. My track record includes a series of achievements that have significantly contributed to company growth, market expansion, and enhanced customer experiences.Strategic Vision and Leadership:• Lead the adoption of best-in-class strategic analysis methodologies and frameworks within the product strategy and product management teams.• Spearheaded the creation of a forward-looking product strategies that resulted in significant increases in annual revenue, positioning Canada Post as the leading delivery carrier in the Canadian eCommerce market.• Foster a culture of creativity, accountability, and continuous improvement across the entire product organization.Cross-Functional Collaboration:• Collaborate closely with engineering, design, and marketing teams to ensure cross-functional input into product strategy and business model development.• Foster continued strong relationships with key stakeholders, facilitating alignment between product strategy and overall corporate goals.Customer-Centric Solutions:• Pioneered a design thinking approach, customer-centric initiatives, integrating user feedback and market research to enhance product offerings, resulting in the development of eCommerce technologies, solutions and market strategies that lead to Canada Post's market leadership in eCommerce delivery.Innovation and Thought Leadership:• Continuously monitor thought leaders, industry trends, emerging technologies, and competitive landscape to drive purposeful innovation and maintain a competitive edge.My comprehensive approach to product strategy has consistently delivered results, positioning the company for sustainable growth and maintaining a reputation for innovation and excellence in the market.

Ottawa, Ontario, Ca

I designed the strategy and lead the team that supported the transformational pivot of the Canada Post shipping business to eCommerce by designing and launching an eCommerce program of technologies (Canada Post Web Services Platform), solutions (consumer delivery experience and shipping management tools), value propositions, partnerships with leading eCom players and channel strategies. The success of the strategy was based on user experience, the application of design thinking principles and a deep understanding of eCommerce ecosystem dynamics.

Minneapolis, Mn, Us

I lead Product Management of award winning software (Entrust Entelligence) in the secure identity, authentication and information market driven by the need for enhanced information security and privacy protection in Government, Military, Banking and other information and security-sensitive markets.• Recognized Subject Matter Expert in the secure identity and authentication market, with specific recognition in support of the US Government's design and implementation of a strategic initiative to design, develop and deploy cryptographically secured biometric identification and authentication forms for Federal employees (HSPD 12)• Developed and managed partnership strategies with Microsoft, Cisco, Nortel, Checkpoint, Adobe, ActivCard, Axalto (Schlumberger), SafeNet (Rainbow/Chrysalis ITS), Passlogix and Pointsec to complement the Entrust portfolio of solutions. • Patent co-author: “Offline Methods for Authentication in a Client/Server Authentication System” (WO/2007/036024)

• Advised Canadian Federal Government departments on telecommunications, networking, network management and related information security solutions.

Us

• Designed and developed advanced data mining programs for Grainger, a $10B industrial supplies company, to maximize the effectiveness of direct and digital marketing campaigns during the launch of their eCommerce business.

• Developed corporate communications and media relations strategies to support the privatization of the Canada Communication Group. • Wrote speeches, briefs and press releases for Federal Government Ministers and other senior government officials.

• Developed and implemented product strategies for the Electronic Document Management, Photocopy, Printing and Electronic Forms business units. • Established pricing strategies to ensure positive contribution and revenue growth for photocopy products based on market pricing analysis and activity-based-costing.

Bachelor Of Commerce (Honors), Marketing

Bachelor Of Social Sciences (Economics), Economics

Diploma In Applied Information Technology, Application Development

Canada Post Lead 3.0 Executive Development Program

Indigenous Canada, Faculty Of Native Studies