Experienced Customer Experience (CX) and Marketing Professional with a proven track record of leading and delivering initiatives that drive customer satisfaction and business growth. Specialising in optimising digital customer journeys through data-driven insights and innovative design, I excel at identifying and resolving user experience pain points to ensure seamless and intuitive interactions aligned with strategic business objectives.My expertise encompasses digital conversion rate optimisation (CRO), experimentation, and end-to-end project management across multi-functional teams. I am adept at harnessing complex data to develop actionable strategies that significantly enhance customer engagement and conversion rates. My approach combines rigorous data analysis with creative problem-solving, consistently delivering measurable improvements in user satisfaction.Skilled in stakeholder engagement and cross-functional collaboration, I am committed to driving continuous improvement and digital transformation. I lead teams to implement scalable solutions that elevate the digital experience, boost customer loyalty, and support sustained growth, always striving to meet the evolving needs of users in today’s dynamic digital landscape.Recently, I have undertaken contract roles that allowed me to flexibly align my career with personal circumstances. These experiences have been both rewarding and enriching, providing me with diverse perspectives and sharpening my ability to deliver impactful solutions in various environments. However, I am now eager to return to a full-time position where I can make a lasting difference within a great company.