Hello, My name is Marc Thwin and this is a short story of my career so far… Like most people in our industry, I never planned to be in search. But I couldn’t imagine myself doing anything else. My career began in business development for SEO & SEM at a very clever company, E-Web Marketing. For many years they ranked no.1 for the term “SEO” and are regulars in BRW’s best places to work. Funny enough, I think the year I left was the first year that they ranked behind Google… It was here that I learnt the art of search marketing as well as sales. As many businesses I dealt with were family owned I found this role very rewarding as I had felt that I directly helped their lives through Search.From there I moved to a large Media agency MediaCom. Working for a big agency was competitive, challenging and a whole lot of fun. I was able to work across many different verticals and brand such as Volkswagen, Blackmores, Westpac and managed some smart and ambitious individuals who I still remember showing how to pull reports and now pleasingly have seen to become managers and directors. I’m sure it was more them than me but I hoped I helped a little along their way :)It wasn’t until I moved out to a gem of company called communication evolution (CE) and PAIS media that I was able to do some truly amazing work. Not to say my previous efforts weren’t amazing however at CE/PAIS we were able to use technology to capture and manipulate 1st party data and then execute some creative & powerful digital strategies (no not referring to remarketing). Vague… yes. But there is a word limit on Linkedin! This was a hybrid internal agency role working within Fairfax Media and their publisher brands such as Sydney Morning Herald, Drive and Domain.com.au. Currently and for the last couple of years my sole attention has been on Domain.com.au who are growing at a great pace and doing some great things with their app which I am proud to be a part of.