Search Engine Optimization Manager
Glasgow, Scotland, United Kingdom
As the SEO Manager at Lookers Motor Group, I orchestrated robust SEO strategies for 30+ manufacturers across three core sites and multiple microsites. Specialising in on-site and technical optimisations, I collaborated closely with development teams for seamless implementation. My expertise extends to SEO audits, on-page, and off-page optimisations, driving enhanced website authority and local citation management.Proficient in SEO tools like Google Analytics, Ahrefs, and Screaming Frog, I conducted meticulous performance analysis, providing actionable insights for continuous improvement. Leveraging HTML proficiency, I conducted regular technical audits to ensure optimal website health and alignment with industry trends.Remaining at the forefront of SEO dynamics, I offered valuable training and recommendations to cross-functional teams, embedding SEO best practices into development and content creation processes. I championed colleague empowerment through tailored SEO training sessions, fostering a culture of continuous improvement.Managing and optimising group websites, I ensured functionality, search engine optimisation, and seamless design integration. Through comprehensive analytics, I tracked key metrics, implemented tracking tools, and ensured content alignment with overarching business objectives. With a strategic, results-oriented mindset, I delivered impactful SEO performance reports, driving continuous optimisation and growth.https://www.lookers.co.ukhttps://www.charleshurstgroup.co.ukhttps://www.taggarts.co.uk