I lead the creative team in the development of projects from brands and visual identities, to campaigns and communications, to graphic design and motion and all points in-between. Championing creative thinking and exploration to respond to the objectives of the brief, I take overall responsibility for the creative development and the quality of output, client experience and the effectiveness of all project deliverables.I have created work for small start-ups to global organisations, from education to engineering, private sector to public sector, finance to insurance and from charities to the drinks industry.As a graphic designer at heart, I have a passion for design and for bringing together words and pictures with creativity and attention to detail.