Marc Alexander Email & Phone Number

San Diego, California, Us

• Oversaw source system integrations with platforms such as NetSuite, Salesforce, Shopify, IQVIA SmartSolve, Google Analytics, and numerous advertising platforms.• Collaborated on developing an enterprise data pipeline, data lake, and data warehouse that enhanced analytic capabilities and transformed the accounting team’s reporting and month-end close processes.• Integrated data from over a dozen high-tech manufacturing cells into the data lake, effectively linking manufacturing data with field-testing data.• Enabled analytics teams to utilize predictive analytics and ML tools across various business areas, such as customer segmentation, customer lifetime value analysis, cohort attrition, and marketing optimization.• Worked with Google to maximize the benefits of the Google Cloud Platform, with a focus on leveraging BigQuery, BigQuery ML, and Looker products.• Implemented key software for the data pipeline, including Fivetran, dbt, and GCP, while establishing formal processes, data quality standards, alerting systems, and operational playbooks.• Established a Data Governance Board to ensure transparency, prioritize projects, and coordinate efforts between the data engineering and analytics teams.

San Diego, , California, Us

• Led a team of Data Engineers, Data Analysts, and Data Scientists responsible for providing end-to-end visibility into company performance.• Formulated the organization's Data Strategy and established a Data Governance Board.• Implemented a comprehensive enterprise data warehouse and data pipeline.• Owned the custom integration between the Magento e-commerce marketplace and the financial system, NetSuite, designing a robust solution to manage high-volume spikes during peak retail periods.• Established and enforced standards for business intelligence deliverables using Tableau Online, Python, and R.• Managed reporting and analytics that spanned the entire business, covering marketing performance, customer acquisition and conversion rates, customer lifetime value, and business liquidity calculations.

Cardiff, Ca, Us

Responsible for shifting the paradigm for on-time and accurate information delivery to our stakeholders. Achieving that goal in a startup environment has involved:* Overhauled the ETL strategy to minimize risk of failure, cut processing time by 50%, shifted to parallel processing, and coupled disparate processes that run across remote servers.* Overhauled, streamlined, and raised the quality-bar for accountability and reliability of an off-shore data entry team.* Leveraged a little known, flexible solution for delivering corporate information through the cost-effective Tableau Online product.* DBA and Senior SQL Developer responsibilities (backups, performance, security, change data capture, partitioning, server migrations, logging, design patterns, naming conventions, and troubleshooting tools)

San Diego, Ca, Us

• Built the Advanced Analytics team, which is responsible for data mining, predictive analytics, and text analytics across the organization. We are extremely strong in the analytics space with controlled testing, measured analytics, and innovative insight into how the information that flows through our organization can be leveraged to make strategic decisions for our $1B business. The CEO deemed this as his best investment in 2011! This team is a game changer. Innovative, objective, and accurate – this team enables the corporation and the C-suite to make better decisions than our competitors. • Built the Visualization and Analysis team that is responsible for dashboards, reporting, and analytics across the organization. The team is cutting edge with Tableau and SSRS as our primary visualization tools. A team of eight analysts serves thousands of users, across the full breadth of organization, every day. • Built the framework and infrastructure to support both the Visualization and Advanced Analytics teams.• Manage a team of software developers that function as Business System Analysts, Business Process Analysts, and ultimately as solution providers to business units across the business. We function under a unique model that really expands the expectation of software developers and has proven to be a big hit for our customers. • Chairman of the Data Governance Council which is responsible for driving data governance, interoperability of systems, and prioritization of the Data Warehousing initiatives.

Bs, Industrial Engineering & Management

Master Of Business Administration (Mba), Business Administration And Management, General