I specialize in: • Digital strategy development: Full-scale, multi-platform, cross-channel strategy and planning that get you the digital results you need. Perfect for your ongoing program or special campaigns.• Campaign planning: I can help you raise money; raise awareness and concern for your cause; and motivate supporters to take the actions needed to create lasting, meaningful change. • Communications planning and messaging: Developing a voice and tone, creating messaging guidelines, copywriting, providing creative direction, and more. I’ve done it all, and can help you do the same.• Paid media: Planning, execution, and optimization. You’ll know your budget is being used effectively and efficiently to achieve measurable outcomes a step beyond impression counts. • Programmatic audits and assessments: A top-to-bottom review of your digital program (or parts of it), and an actionable plan for how to improve so you can achieve your goals.• Analytics and Optimization: Establish or overhaul your analysis and reporting structures so you can use real findings to inform strategy, optimize content creation, and remove the guesswork from your digital program.

• Managed a team of digital communications strategists; overseeing their professional growth and development.• Developed cohesive, multi-platform, communications strategies for advocacy, fundraising, and awareness-building campaigns. • Served as Creative Lead, which entails working with cross-disciplinary teams to ensure consistency, quality, and innovation across all creative outputs.• Conceptualized and oversaw the integration of a communications plan that grew a digital advocacy movement from zero to more than 1.1 million supporters, and engaged those supporters across email, social media, and web content.• Delivered organizational change by creating and implementing new onboarding processes and goal tracking measures for my team. • Performed content and user experience planning for two website redesigns.

• Produced multiple advocacy strategy plans for a health organization that won recognition from the Pollie Awards and the Healthcare Marketing IMPACT Awards. • Led multiple communications discovery and planning processes to identify clients’ target audiences, establish digital voice and tone, and introduce best practices that led to more effective and impactful communication across all digital channels. • Collaborated with business development teams to develop pitches and proposals that won new business in and around the Washington D.C. area. • Oversaw the hiring of three new team members, and ensured smooth onboarding and integration onto my team.

• Organized and executed rapid response and real-time digital communications campaigns.• Built year-end fundraising campaigns that generated year-over-year revenue and donor growth for clients, including the NAACP and the Vietnam Veterans Memorial Fund.• Provided social media planning and execution for the Born This Way Foundation and AEG’s Farmers Field.

• Coordinated with experts and consultants to craft and carry out campaign agenda for demographically diverse district• Designed campaign plan that improved candidate performance on Election Day by 50% over baseline poll projections• Developed and executed special campaign events including a series of ten town hall forums and a six-day walking tour of the District • Managed a team of nine full time field, fundraising, and communications staff in four campaign offices

• Supported the Regional Field Director in executing aggressive field and ‘Get Out the Vote’ programs• Organized and operated the region’s 30-person paid canvasser program for the statewide ticket• Built GOTV events and rallies featuring the statewide ticket and Virginia Senators Jim Webb and Mark Warner.• Served as the region’s boiler room desk on Election Day, coordinating with the statewide boiler room to analyze field data, solve problems in the field, and reallocate resources as needed.

• Crafted and implemented campaign plan that defeated a 16-year incumbent in the Democratic Primary • Oversaw press communication, constituent communication, and rapid response • Trained candidate on editorial board interviewing, call time optimization, and candidate public speaking

• Oversaw online creative and advertising campaigns for the 2008 Reelect Tom Harkin campaign • Prepared campaign ads for online distribution for a Democratic Senatorial Campaign Committee online campaign • Wrote and edited blog posts on current affairs for national and statewide blogs