Marc Abrams

Marc Abrams Email and Phone Number

Customer Success @ Microsoft AI
United States
About Marc Abrams

Marc is a recognized digital business leader and consummate problem solver, demonstrating commitment to deliver business outcomes, team development, and establishing strong relationships with clients and colleagues alike. Marc has demonstrated expertise in global partnerships, digital strategy & planning, business development & sales, client & account management, digital marketing platform implementation, digital marketing program delivery, business operations, & team growth & developmentI specialize in DMP, CDP, DSP, programmatic & direct, audience planning & development, implementation, use case development, sales, sales strategy, bizdev, data & analytics, sales ops, professional & consulting services, pipeline generation, Salesforce (certified admin), and more.I have worked across media, ad tech, & martech within the US as well as globally.I am proficient in a wide variety of capabilities, verticals, & categories.

Marc Abrams's Current Company Details
Microsoft AI

Microsoft Ai

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Customer Success
United States
Website:
microsoft.ai
Employees:
1072
Marc Abrams Work Experience Details
  • Microsoft Ai
    Customer Success
    Microsoft Ai
    United States
  • Pattern Data
    Technology Consultant & Operator
    Pattern Data Jan 2023 - Present
    - Grew business by 30% by demonstrating strong entrepreneurial leadership to identify market opportunities and executing a successful go-to-market strategy- Successfully onboarded and managed multiple clients across various industries, exceeding their marketing goals by an average of 20%- Develop and implement data-driven marketing strategies increasing qualified leads by 35% for a SaaS startup
  • Liveramp
    Senior Client Partner
    Liveramp Oct 2023 - Jun 2024
    San Francisco, Ca, Us
    - Drove strategic partnerships within commercial & enterprise businesses across industries leading to 15% account growth- Served as a strategic advisor to senior leadership by guiding business strategy leading to 20% more efficient sales process- Accelerated digital transformation by enhancing & optimizing operational efficiencies shortening path to value for internal & external customers
  • Salesforce
    Director, Professional Services
    Salesforce Jul 2016 - Dec 2022
    San Francisco, California, Us
    Business & Sales Development- Led successful customer wins with major brands: Honda, Smucker, Dell, and Amazon, driving significant booking growth and delivering exceptional value exceeding annual targets by 20%- Created framework for pipeline development increasing funnel activity by 3x and streamlining sales pursuit processPartnerships- Developed partner framework and performance metrics to track progress, identify areas for improvement, and optimize strategies leading to a 25% time savings for sales deal process- Land and expand existing partnerships with strategic SIs and mapped to industry specialization leading to business value for customersCustomer Success- Created blueprint roadmap for repeatable success methodology leading to faster time to value for existing and new customers- Built new hire training program which resulted in 30% increase in value to customers compared to pre-existing onboarding processLeadership- Built framework for professional growth and mentorship for a team of 20+ driving professional growth and achieving organizational objectives- Achieved top team performance by 120% and ensured organizational health and customer satisfaction goals as a regional leader
  • Rubicon Project
    Sr. Director, Market Development & Strategy
    Rubicon Project Jun 2015 - May 2016
    Playa Vista, Ca, Us
    - Developed and executed custom strategies for advertisers and agencies, leveraging data-driven advertising solutions to drive impactful results increasing ROI by 25% over three months- Led go-to-market sales strategy, positioning, and sales messaging for the Rubicon Project Buyer Cloud across client direct and partner ecosystems creating easier path to sale- Demonstrated strong cross-functional collaboration with teams across marketing, sales, and technology leading to increase in conversion % at each stage of process
  • Acxiom
    Director, Global Partnerships
    Acxiom Nov 2014 - Jul 2015
    Conway, Arkansas, Us
    - Led all aspects of Acxiom's international partnerships, including executive engagement, strategicplanning, contract negotiation, and relationship management expanding revenue growth by 50%.
  • Aol
    Sr. Manager, Category Solutions
    Aol Apr 2009 - Nov 2014
    New York, Ny, Us
    - Led digital marketing strategy, planning, and process across industries driving significant growth2x for 4+ years with an annual budget of approximately $70 million.Categories: Retail, Tech, Travel, CPG, and FinanceClients include: Zulily, Esurance, Shutterfly, Levi's, Ancestry, Nintendo, and AdobeDrove long term growth strategy, development, insights, & optimization for top accounts across AOL, HuffingtonPost, & AOL Platforms Specialties include: Sales team, vertical/category, and forecast planningPerformance advertisingAccount & campaign strategic insightsAnalytics & dataYield & optimization managementDisplay Platform, DSP, exchange, network, O&O, content strategy
  • Yahoo!
    Manager, Professional Services
    Yahoo! May 2008 - Feb 2009
    Sunnyvale, Ca, Us
    - Led a complex migration project that involved coordinating with multiple stakeholders, managingtechnical integrations, and ensuring a seamless transition for clients.Product/Project Management for APT! - ad serving solution for Yahoo!Behavioral TargetingInventory PredictionSimplify workflow, extend audience reach, drive valueSolutions for: Publishers, Advertisers, Networks, & Agencies
  • Mccann Worldgroup
    Manager, Digital Strategy & Analytics
    Mccann Worldgroup Mar 2007 - May 2008
    New York, Ny, Us
    - Leveraged data-driven insights to optimize marketing efforts and maximize ROI resulting inincreased acquisition by 20% and decreased cost per acquisition by 30% per week.Microsoft campaigns ranging from small business to consumer
  • Crain Communications
    New Media Account Executive
    Crain Communications Nov 2005 - Mar 2007
    Detroit, Michigan , Us

Marc Abrams Skills

Digital Strategy Online Advertising Analytics Digital Marketing Digital Media Advertising Online Marketing Social Media Strategy Mobile Advertising Web Analytics Display Advertising Marketing Strategy Awesomeness Mobile Marketing Ad Networks Behavioral Targeting Search Advertising Social Marketing Direct Marketing Customer Acquisition Customer Insight General Awesomeness Integrated Marketing Online Branding Comscore Photography Digital Photography Photoshop Campaigns Media Strategy Content Strategy New Media Management Strategic Partnerships Client Services Analysis Creative Strategy Direct Response Marketing Leadership Strategic Planning Crm

Marc Abrams Education Details

  • Usc Sol Price School Of Public Policy
    Usc Sol Price School Of Public Policy
    Public Administration
  • Uc Santa Barbara
    Uc Santa Barbara
    Philosophy: Ethics & Public Policy
  • Los Angeles High School Of The Arts
    Los Angeles High School Of The Arts
    Design

Frequently Asked Questions about Marc Abrams

What company does Marc Abrams work for?

Marc Abrams works for Microsoft Ai

What is Marc Abrams's role at the current company?

Marc Abrams's current role is Customer Success.

What is Marc Abrams's email address?

Marc Abrams's email address is ma****@****uth.com

What is Marc Abrams's direct phone number?

Marc Abrams's direct phone number is +165074*****

What schools did Marc Abrams attend?

Marc Abrams attended Usc Sol Price School Of Public Policy, Uc Santa Barbara, Los Angeles High School Of The Arts.

What skills is Marc Abrams known for?

Marc Abrams has skills like Digital Strategy, Online Advertising, Analytics, Digital Marketing, Digital Media, Advertising, Online Marketing, Social Media, Strategy, Mobile Advertising, Web Analytics, Display Advertising.

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