Marc Alan Mathies Email & Phone Number

Independence, Oh, Us

Chicago, Illinois, Us

I embarked on a transformative journey, reshaping a 75-year-old media solutions company into an innovative digital marketing technology business, revolutionizing our offerings and expanding our market reach.I took the lead in the development of our platform that unlocks the potential of first-party data, and paving the way for data-driven solutions, business intelligence and precise consumer intent predictions.In the first three years, I oversaw all aspects of profit and loss (P&L) for the groundbreaking product offering, NXTDRIVE™. Our team l NXTDRIVE™ to a high-profile go-to-market launch, transforming us from an "Advertising" to a dynamic "Marketing Technology" entity.My vision for the future fueled my passion for guiding the development of cutting-edge marketing technology platform software solutions. Empowering client brands to harness the full potential of their customer and sales data, we achieved impactful and meaningful marketing experiences that left a lasting impression.Securing annual investments for software development was just the beginning of our remarkable journey. With clear foresight, I set the stage for a projected high technical valuation within a visionary 5-year timeframe, driving remarkable business growth and cementing our position as industry leaders.Leading and mentoring a diverse team of over 100 cross-functional experts, I fostered a collaborative and innovative work environment, empowering them to deliver excellence in digital advertising, marketing technology, digital marketing, publishing, and software. Together, we continue to shape the future of our dynamic industry.

Livonia, Michigan, Us

I spearheaded the development and improvement of cutting-edge products custom-tailored for the largest advertisers in the U.S. Leveraging industry-leading targeting and measurement technologies, we achieved a remarkably high return on ad investment across both print and digital channels.Implementing Agile Product Development practices for software development was a game-changer. From frameworks and ceremonies to roadmaps, we embraced continuous improvement initiatives that propelled us to generate an impressive annual revenue of over $135M. We ensured seamless decision-making processes by providing executive leaders with invaluable transparency into development projects.Innovation knows no bounds in my domain. With multifaceted strategies spanning digital advertising, print advertising, incentives, coupons, direct mail, mobile, social, and email, we achieved an incredible 10% year-over-year growth, outpacing industry standards.My strategic acumen and effective communication earned the trust and reliance of executive leaders. As they recognized our adeptness at leveraging cutting-edge technologies to drive business success, our company maintained a competitive edge in the ever-evolving product management landscape.Fostering a culture of innovation and collaboration, I inspired cross-functional teams to exceed expectations and deliver exceptional results. Together, we consistently drove revenue growth and elevated customer experiences across various advertising and marketing channels, impacting the industry we love.

Livonia, Michigan, Us

Helping top CPG and Retail brands execute incentive strategies to large at-scale shopper audiences.I took charge of developing and managing multimillion-dollar products, spanning web, email, mobile, and social channels. Pioneering digital coupon solutions for Consumer Packaged Goods (CPG) industry, affiliate marketing solutions, and content development strategies, we witnessed a significant surge in demand generation and consumer engagement.The strategic growth of consumer-facing websites, landing pages, and mobile apps became my focal point. With unwavering dedication, we achieved a remarkable 10% annual increase in consumer opt-ins, fostering a thriving user base of over 14M.

Owosso, Mi, Us

As a part-time instructor at Baker College, I found profound fulfillment in nurturing and empowering the next generation of digital media designers. My role extended far beyond the classroom, as I wholeheartedly embraced the opportunity to share my knowledge and passion for design. Guiding aspiring creatives through the intricacies of digital media, I instilled in them the importance of problem-solving and critical thinking in their creative processes. Witnessing their growth and witnessing their creative potential unfold was a truly rewarding experience. By fostering an environment of creativity, innovation, and collaboration, I aimed to shape future trailblazers who would leave an indelible mark on the ever-evolving landscape of digital design. It is with great pride that I continue to contribute to the advancement of the digital media industry through the inspiration and dedication of these aspiring designers.

Detroit, Mi, Us

I took charge of overseeing a wide array of operations, including digital ad operations, video operations, digital sales support, and analytics and measurements. Through meticulous strategizing and relentless efforts, we achieved an impressive revenue surge of 300%, catapulting our earnings to over $1M within just one year and an astounding $3M within a mere three years.Pioneering innovation became second nature as I spearheaded the establishment of a state-of-the-art video production studio. This momentous step drove enhanced content creation and engagement, seamlessly complemented by the launch of an innovative in-market car shopping channel on autoweek.com. The platform's appeal and relevance to target audiences reached unprecedented heights.Our success story extended to mobile application development, where we implemented an auto classifieds solution. Providing comprehensive marketing services support further cemented AutoWeek's position as a prominent player in the dynamic digital advertising and automotive publishing space. Embracing challenges and embracing opportunities, we left an indelible mark on the industry we loved.

Detroit, Michigan , Us

Founded and lead a centralized support department servicing 25+ decentralized online properties. Services included: Ad Operations, User Interface Design, Content Mangement Integration, App Development, Email Marketing Support, Social Media Support, SEO support, Worflow Optimization. Web Properties included: Autoweek.com, Autonews.com, ChicagoBusiness.com, Adage.com, ModernHealthcare.com, B2Bonline.com, CrainsDetroit.com, CrainsNewYork.com, InvestmentNews.com

Detroit, Michigan , Us

Workflow automation, content management and editorial support for three Detroit-based magazines. Visual basic application development. Installation of asset Management system. Implemented large-sized file tranfer process. Assisted company in conversion from film-based offset lithography to direct-to-plate technology.

Detroit, Michigan , Us

Information graphic and publication design for four Akron(Ohio)-based publications. Assisted publication's transformation to digital and move to desktop publishing.

Bachelor Of Fine Arts (Bfa), Design And Visual Communications

Mba, Business: E-Commerce