Marc Alley Email and Phone Number

Pinnacle Health Informatics provides health organizations with information to make better performance and resource decisions, as well as enabling better organization and optimization of their data estate on premise, or in the cloud. PHI also assists with cloud migrations, custom APIs and other tools to get the most out of data.-Utilizing SQL queries to pull data in VMware hypervisor to power reports and visualizations-Qualtrics platform SME: consult with healthcare orgs to better connect data to the platform and enable employees and patients have better experiences-Creating reports to provide small hospitals, clinics better metrics to see if health, behavioral, and substance abuse targets are being met

Consulting firm specializing in big technology cloud and cybersecurity market-Scoping, execution and analysis for qualitative and quantitative studies targeting Tech decision makers-Voice of Customer Program SME ideation & execution via Qualtrics and SurveyMonkey tools-Insights delivery: Created compelling narratives/insights/visualizations via primary and secondary research sources for large tech Cloud and cybersecurity go-to-market and Compete departments-Competitive intelligence tracking: Artifact creation including newsletters, whitepapers, earnings call analysis, event coverage analysis, resource analysis-Win/loss analysis, usability labs, prospect density studies-Geopolitical trends and opportunities: Geodemographic and trend analysis to identify infrastructure placement, risk, SWOT-Conceptualize programs that drive sales/marketing KPIs for channels and partners-Technology content research, writing, and creation for: customer success, messaging and positioning frameworks, seller support decks, product training, and public relations

Healthcare B2B SaaS-Responsible for research best practices quant/qual, survey development -Lean software feature testing -Implemented first ever Qualtrics conversion Voice of Employee, Patient, Family program with feedback loop increasing NPS 12 points YOY -Employee retention analysis to predict tenure via GLMM model.-Text analysis for state of the healthcare industry to discover COVID impacts-UX design customer journey insights

Consumer homegoods ecommerce marketplace-Gathered customer feedback via website intercept and other touchpoints to champion the voice of the customer along the UX customer journey to provide new insights about customer activation. -Marketing and sales strategy for app development and email content teams. Supported Customer Service, CRM departments. -Organized secondary research sources to redefine current quantitative and qualitative research projects. -Performed COVID impact analysis on Net Promoter Score. -Panel management with CINT custom solution.-Toolset included Teradata SQL, Qualtrics, SalesForce, MicroStrategy, R, PowerBI.

Financial services firm specializing in tax alpha investing.-Led business intelligence, firm research & brand Insights department for advisor sentiment and market data management. -Founded Voice of the Advisor & Employee engagement and Leader Council that led to a 3X valuation and record high customer satisfaction response program. Founded first Employee Feedback & Insights discovery program.-Co-authored primary research studies and advised on merger and acquisition strategies.-Utilized Qualtrics, SQL, SPSS Modeler, Maptitude, and PowerBI for data collection and analysis.

-Market Research & Insights Corporate Lead-Market studies with industry partners, Google and Ad-Hoc-B2B CPA strategic marketing consulting including consumer segmentation, profiling & net worth identification-Business development & CRM Data query definition, analytics & research scope-Data collection, mining & analysis using SPSS Modeler, PowerPivot, PowerMap-Customer sentiment & retention studies, mobile & platform survey engine expert/best practices-Event return on relationship & engagement strategySecurities offered through 1st Global Capital Corp. Member FINRA/SIPC. Investment advisory services offered through 1st Global Advisors, Inc.Nonselling/Administrative Only: Does not work with members of the general public or present/discuss investments, investment strategies or provide advisory services to members of the general public.

-Performed and approved all quantitative/qualitative market analysis & consumer testing for all CPG product development research-Managed digital in-house panel and purchased all sample-Developed and maintained online corporate polls/research center-Helped integrate Odyssey/SQL database and consumer psycho/demographics-Awareness trial and usage studies (ATU) for food and supplement products-Customer retention program strategy-Designed and implemented commercial/video research tool-Conducted focus groups for national/international markets-Designed and programmed digital surveys using QuestionPro-Conducted analysis of competitor products and services-Analyzed marketing events for optimization-Maintained research budget/vendor services-Textual analysis of customer comments (SPSS-TAFS)-Helped analyze effectiveness of social media marketing-Presented monthly strategy recommendations to executive teamAchievements: Market research programs helped USANA maintain a strong 8% growth rate despite bad press and failing economy; during this time competitors failed and we gained market share

-Developed product marketing plans based on consumer perceptions-Create analysis and reporting for secondary/primary research-Created regression models -Created geographic/store location research via DemoNow Mosaic-Executed new product launch testing-Helped execute public relations and events-Present market research results to Costco, Sam's Club, Lowe's and others-Participated in advertising steering committeeAchievements: Developed new system of online internet research which has decreased overall costs (both real and labor).

-Developed products to learn consumer buying behavior and how to retain existing customers-Designed and managed major direct mail, internet and TV advertising campaigns-Co-authored two research product "roadmaps" and modeling tools-Designed and managed major direct mail, internet and TV advertising campaigns-Created analysis and reporting for advertising, secondary/primary research-Conducted Account Executive/Account Manager product trainings-Tracked revenue and profitability of each product-Created, approved and presented result-based presentations to platinum clientsAchievements: Managed research product increases of 2002 revenue of 178k annually to current 2.4 million annually before Datamark went public and was sold to eCollege.