Marc-Antoine Blanc Email & Phone Number

Paris, Fr

Paris, Ile-De-France, Fr

• Development and implementation of the brand development strategy• Define the region's commercial objectives and budgets with the CEO, and ensure turnover growth • Definition and adjustment of the commercial policy, negotiate commercial agreements with distributors and retailers (margins, price structure, purchasing plan, entire marketing mix, locations, customization of spaces, personnel, activities and A&P) and ensure of their proper application• Define trade and media marketing plans adapted and linked to the brand strategy• Responsibility for P&L: develop and manage budgets for the area, by client and by agent (turnover, cost structure, operating profit, forecasts)• Supervise, motivate and coordinate the activity of Export sales managers, Area managers, brand managers, and local sales forces (BA’s)• Be a driving force and actively participate in activities within the export community (press events, seminars, training, conventions, beauty fairs & busines trips)• Control the distribution of the area and the quality of visibility with Trade Marketing actions• Ensure excellence in execution of new launches with a 360 Marketing approach with distributors

Paris, Fr

• Development and implementation of the brand development strategy• Define the region's commercial objectives and budgets with the CEO, and ensure turnover growth • Definition and adjustment of the commercial policy, negotiate commercial agreements with distributors and retailers (margins, price structure, purchasing plan, entire marketing mix, locations, customization of spaces, personnel, activities and A&P) and ensure of their proper application• Define trade and media marketing plans adapted and linked to the brand strategy• Responsibility for P&L: develop and manage budgets for the area, by client and by agent (turnover, cost structure, operating profit, forecasts)• Supervise, motivate and coordinate the activity of Export sales managers, Area managers, brand managers, and local sales forces (BA’s)• Be a driving force and actively participate in activities within the export community (press events, seminars, training, conventions, beauty fairs & busines trips)• Control the distribution of the area and the quality of visibility with Trade Marketing actions• Ensure excellence in execution of new launches with a 360 Marketing approach with distributors in the area

New York, Us

FUNCTIONS: Support the 'Le Labo - Estée Lauder Group' retail teams in Europe (France, Nordic, Benelux, Iberia) providing guidance and coaching in order to achieve sales growth within the Retail (Stores), Wholesale (Department stores & Grands Magasins) and Online (brand.com & retailers.com) environments.POSITION SUMMARY:o Retail team management (~100p.): recruitment, planning, coaching, RH coordinationo Manage training, recruitments and commissions for all stores in the regiono Brand expansion: lead of the multichannel commercial strategy, responsible for P&L and CAPEX, prospects, commercial terms negotiations, POS opening and visual merchandisingo Risk management, revenue consolidation and budget planningo Online business strategy management across whole Europe (development of new partnerships, launches promotions, assortments, stocks, etc.) and management of the e-store teamso Risk management, revenue consolidation and budget planningo Sell-in/sell-out forecast/estimate, sales and KPI analysis, stock management, competitive analysiso Planning and optimization of resources in storeso Improve retail procedureso Ensure successful products launcho Centralize needs of all stores/counters and make connections with other departmentso Organize events in stores and commercial operationso Follow and ensure the application of merchandising guidelineso Responsible for the Marketing strategy: trade plan, commercial activations, PR, amenities

West Chester, Pennsylvania, Us

FUNCTIONS: Manager of 12 Presenters, 1 Guest coordinator, 300 French and foreign brand ambassadors and 15 interpreters (English, Italian, German).POSITION SUMMARY:o Manage and develop Talents to maximize their performance, potential and efficiency on air to continue to increase sales.o Define the sales strategy to produce the best sales results and customer experiences.o Maximize the execution and ensure the application of the sales strategy for Beauty, Fashion & Accessories, Jewelry, Home & Kitchen products, on TV, internet and social media platforms.DEPARTMENT MANAGEMENT:o Ensure the application of legal rules, Human Resources agreements and policies and the maintenance of the social climate.o Direct team management and team performance reviews.o Establish presenters' schedule according to performances.o Build budget requirements and control budgets and costs. Approve PO payments and expenses.o Ensure auditions/casting and recruitment of new talents and follow their training.ANALYSIS:o Monitor, analyze and report on monthly key performance indicators.o Ensure the achievement of daily sales objectives and recruitment of new customers.o Provide objective, regular and balanced feedbacks.DEVELOPMENT:o Coaching and development of presenters and brand ambassadors.o Develop, train and promote a positive, cooperative, innovative and successful team.o Initiate and follow the development plans and team goals: organization of weekly and monthly training programs.o Guide and develop a social media strategy and coordinate cross-functional projects with the Buying, Marketing and e-Commerce departments.

West Chester, Pennsylvania, Us

o Maximize the daily sales related to the programming and on-air / off-air presentations of products in the fashion apparel and accessories & jewelry departments.o Definition of the sales strategy to the live team.o Development of strategies in collaboration with Buying/Merchandizing, Planning and Suppliers.o Lead category events, setting up multi-media sales strategies.o Ensure clear pre-production communication through various tools, e-mails, product presentation documentation and meetings.o Prepare presentations, props and graphic/video materials.o Feedback and program/product presentations to team members (merchandizing planning/programming/live team and suppliers) in order to ensure the growth of the business.o Corrective actions to improve presentations and visual appearance, with the ultimate goal of sales growth.o Creation of summaries for the production of content, according to e-commerce strategies, by defined product category.o Train the presenters and new guests (brand ambassadors) for the on air.

Palatine, Illinois, Us

o Competitive intelligence and performance analysis.o Product and market analysis with the competition.o Analysis of Weber products sold in the US or other subsidiaries. See the potential on the French market. Manage the information related to these products (reference, gencode, packaging, pricing, visuals, product sheets, user manuals and spare parts references).o New product features and sample management with the Western Europe area; product listing and quantity.o Management of all the product sheets, information, and drafting of new product sheets.o Management of the products presented on the website.Contacts:Daily exchange with other countries in my area (France, Benelux, Italy, Spain, Portugal) and with the USA. Internally, exchange with the communication team, as well as with the sales teams.Working languages: English / FrenchTools: Office Pack, Basecamp & Perfion Software

Paris, Fr

L'Oréal Luxe - Yves Saint Laurent Beauté - FRAGRANCES, MAKE-UP & SKINCAREStrategic brand analysis & development:o Brand studies and market analysis, products and distribution channels (ranking, sell-in & sell-out, performance review and corrective actions).o Comparative studies with local markets, competitive watch and recommendations.Business development support:o Improve commercial tools for the sales force (color & face charts, flyers, expert consulting guide, gifts).o Increase specific marketing operations targeting the « Global Shoppers » (Chinese, Russian et Middle East).o Present the new 2014 launches and marketing plans to business partners, sales forces and internal teams.o Create a loyalty program for promoters (objectives, incentives, dedicated training passport, card & badge).Management / Coordination:o Merchandizing & Area Managers - Business growth, animation plans and operation management.o Logistics - Plan and order products and POS tools.o Accounting - Sales forecasts and budget management.Working languages: English / FrenchTools: SAP software, Excel, Power Point, Photoshop

Chessy, Ile-De-France, Fr

Product development: jewellery, watches & headwearo Development of a full new premium range and 150 other references (concept, artistic brief, name, packaging, price).o Cost-effectiveness and project profitability.o Quality control: check the product compliance with the EU and French regulations.Marketing analysis:o Sales and product life cycle monitoring (recommendations and corrective actions).o Trends and competition follow-up.Management / Coordination:o Suppliers - brief, follow-up and price negotiation.o Merchandizing - allowances, visuals, furniture creations.o Planners & buyers - freight and sales forcasts.Working languages: English / FrenchTools: GOLD software, Excel, Power Point

Product development: bags and jewelso Product offer definition: trends, spirit, raw material and patterns used for the new collections.o Product launches and range extension.o Brand identity: definition and homogenization of the visual charter and product implantation in shops.Business development:o Sales analysis for 15 stores in France and abroad.o Restocking of warehouse and shops, pieces allowance.o Presentation of the collections to the sales force.o Some sale experiences during big events.

Belo Horizonte, Dubaï, Lille, Montréal, Nanjing, Paris, Raleigh, Sophia Antipolis, Stellenbosch, Suzhou, Fr

o Communication plan for the merger of the Business School.o In charge of logistics for the new students’ entrance exam.

Master'S Degree, Master Of Science "International Business & Marketing" & Msc "Luxury & Fashion Management"

Studied One Semester In Raleigh/ Usa, Master Of Science "Doing Business In America"

Studied One Semester In Suzhou/ China, Master Of Science "Luxury And Fashion Management"

Classe Préparatoire Hec, 2­‐Year Post‐Secondary Course To Prepare Business School Entrance Exam

Baccalaureate, Bac In Economics, Mathematical Specialization