Marc-Antoine Blanc

Marc-Antoine Blanc Email and Phone Number

Commercial Director Export & Direct Retail - Europe, UK, Turkey, Russia & CIS countries @ Parfums de Marly
Marc-Antoine Blanc's Location
Paris, Île-de-France, France, France
Marc-Antoine Blanc's Contact Details

Marc-Antoine Blanc work email

Marc-Antoine Blanc personal email

n/a
About Marc-Antoine Blanc

« Ne limite pas tes défis. Défie tes limites ! »EXPERT BILINGUE dans les secteurs de la VENTE et du MARKETING au sein de l'industrie du retail international dans plusieurs domaines : beauté, maison, mode-accessoires et bijoux. Diplômé de SKEMA Business School avec un Master en Management et Marketing, et une double spécialisation Master of Science en "Luxury and fashion management" complété en Chine et un Master of Science en "International Business" complété aux USA.Mes QUINZE ANNÉES D'EXPÉRIENCES PROFESSIONNELLES en qualité de Directeur commercial, de Manager Stratégie de vente Marketing et Performances, Chef de produits Développement, Category Manager et Coordinateur Marketing Opérationnel, me permettent aujourd’hui d'être l'UN DES LEADERS DE DEMAIN dans les domaines du marketing, de la vente et des technologies de pointe (retail, broadcast, e-commerce).Créativité, détermination, polyvalence, esprit d'équipe et esprit analytique sont les compétences qui feront notre succès.Multiculturel avec une forte capacité d'adaptation aux changements et aux processus avec un intérêt fort pour l'atteinte des objectifs et des résultats de ventes.Prêt à relever de nouveaux défis !

Marc-Antoine Blanc's Current Company Details
Parfums de Marly

Parfums De Marly

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Commercial Director Export & Direct Retail - Europe, UK, Turkey, Russia & CIS countries
Marc-Antoine Blanc Work Experience Details
  • Parfums De Marly
    Commercial Director Export & Direct Retail - Europe, Uk, Turkey, Russia & Cis Countrie
    Parfums De Marly Jun 2023 - Present
    Paris, Ile-De-France, Fr
    • Development and implementation of the brand development strategy• Define the region's commercial objectives and budgets with the CEO, and ensure turnover growth • Definition and adjustment of the commercial policy, negotiate commercial agreements with distributors and retailers (margins, price structure, purchasing plan, entire marketing mix, locations, customization of spaces, personnel, activities and A&P) and ensure of their proper application• Define trade and media marketing plans adapted and linked to the brand strategy• Responsibility for P&L: develop and manage budgets for the area, by client and by agent (turnover, cost structure, operating profit, forecasts)• Supervise, motivate and coordinate the activity of Export sales managers, Area managers, brand managers, and local sales forces (BA’s)• Be a driving force and actively participate in activities within the export community (press events, seminars, training, conventions, beauty fairs & busines trips)• Control the distribution of the area and the quality of visibility with Trade Marketing actions• Ensure excellence in execution of new launches with a 360 Marketing approach with distributors
  • Initio Parfums Privés
    Commercial Director Export & Direct Retail - Europe, Uk, Turkey, Russia & Cis Countries
    Initio Parfums Privés Jun 2023 - Present
    Paris, Fr
    • Development and implementation of the brand development strategy• Define the region's commercial objectives and budgets with the CEO, and ensure turnover growth • Definition and adjustment of the commercial policy, negotiate commercial agreements with distributors and retailers (margins, price structure, purchasing plan, entire marketing mix, locations, customization of spaces, personnel, activities and A&P) and ensure of their proper application• Define trade and media marketing plans adapted and linked to the brand strategy• Responsibility for P&L: develop and manage budgets for the area, by client and by agent (turnover, cost structure, operating profit, forecasts)• Supervise, motivate and coordinate the activity of Export sales managers, Area managers, brand managers, and local sales forces (BA’s)• Be a driving force and actively participate in activities within the export community (press events, seminars, training, conventions, beauty fairs & busines trips)• Control the distribution of the area and the quality of visibility with Trade Marketing actions• Ensure excellence in execution of new launches with a 360 Marketing approach with distributors in the area
  • Le Labo Fragrances
    Commercial Director Europe - Retail, Wholesale & Online
    Le Labo Fragrances Jan 2019 - Jun 2023
    New York, Us
    FUNCTIONS: Support the 'Le Labo - Estée Lauder Group' retail teams in Europe (France, Nordic, Benelux, Iberia) providing guidance and coaching in order to achieve sales growth within the Retail (Stores), Wholesale (Department stores & Grands Magasins) and Online (brand.com & retailers.com) environments.POSITION SUMMARY:o Retail team management (~100p.): recruitment, planning, coaching, RH coordinationo Manage training, recruitments and commissions for all stores in the regiono Brand expansion: lead of the multichannel commercial strategy, responsible for P&L and CAPEX, prospects, commercial terms negotiations, POS opening and visual merchandisingo Risk management, revenue consolidation and budget planningo Online business strategy management across whole Europe (development of new partnerships, launches promotions, assortments, stocks, etc.) and management of the e-store teamso Risk management, revenue consolidation and budget planningo Sell-in/sell-out forecast/estimate, sales and KPI analysis, stock management, competitive analysiso Planning and optimization of resources in storeso Improve retail procedureso Ensure successful products launcho Centralize needs of all stores/counters and make connections with other departmentso Organize events in stores and commercial operationso Follow and ensure the application of merchandising guidelineso Responsible for the Marketing strategy: trade plan, commercial activations, PR, amenities
  • Qvc International
    Marketing Sales Strategy And Performance Manager
    Qvc International Jan 2017 - Jan 2019
    West Chester, Pennsylvania, Us
    FUNCTIONS: Manager of 12 Presenters, 1 Guest coordinator, 300 French and foreign brand ambassadors and 15 interpreters (English, Italian, German).POSITION SUMMARY:o Manage and develop Talents to maximize their performance, potential and efficiency on air to continue to increase sales.o Define the sales strategy to produce the best sales results and customer experiences.o Maximize the execution and ensure the application of the sales strategy for Beauty, Fashion & Accessories, Jewelry, Home & Kitchen products, on TV, internet and social media platforms.DEPARTMENT MANAGEMENT:o Ensure the application of legal rules, Human Resources agreements and policies and the maintenance of the social climate.o Direct team management and team performance reviews.o Establish presenters' schedule according to performances.o Build budget requirements and control budgets and costs. Approve PO payments and expenses.o Ensure auditions/casting and recruitment of new talents and follow their training.ANALYSIS:o Monitor, analyze and report on monthly key performance indicators.o Ensure the achievement of daily sales objectives and recruitment of new customers.o Provide objective, regular and balanced feedbacks.DEVELOPMENT:o Coaching and development of presenters and brand ambassadors.o Develop, train and promote a positive, cooperative, innovative and successful team.o Initiate and follow the development plans and team goals: organization of weekly and monthly training programs.o Guide and develop a social media strategy and coordinate cross-functional projects with the Buying, Marketing and e-Commerce departments.
  • Qvc International
    Product Manager, Category Manager - Fashion Apparel And Accessories & Jewelry
    Qvc International Feb 2015 - Jan 2017
    West Chester, Pennsylvania, Us
    o Maximize the daily sales related to the programming and on-air / off-air presentations of products in the fashion apparel and accessories & jewelry departments.o Definition of the sales strategy to the live team.o Development of strategies in collaboration with Buying/Merchandizing, Planning and Suppliers.o Lead category events, setting up multi-media sales strategies.o Ensure clear pre-production communication through various tools, e-mails, product presentation documentation and meetings.o Prepare presentations, props and graphic/video materials.o Feedback and program/product presentations to team members (merchandizing planning/programming/live team and suppliers) in order to ensure the growth of the business.o Corrective actions to improve presentations and visual appearance, with the ultimate goal of sales growth.o Creation of summaries for the production of content, according to e-commerce strategies, by defined product category.o Train the presenters and new guests (brand ambassadors) for the on air.
  • Weber-Stephen Products Llc
    Product Manager - Western Europe Zone
    Weber-Stephen Products Llc Sep 2014 - Feb 2015
    Palatine, Illinois, Us
    o Competitive intelligence and performance analysis.o Product and market analysis with the competition.o Analysis of Weber products sold in the US or other subsidiaries. See the potential on the French market. Manage the information related to these products (reference, gencode, packaging, pricing, visuals, product sheets, user manuals and spare parts references).o New product features and sample management with the Western Europe area; product listing and quantity.o Management of all the product sheets, information, and drafting of new product sheets.o Management of the products presented on the website.Contacts:Daily exchange with other countries in my area (France, Benelux, Italy, Spain, Portugal) and with the USA. Internally, exchange with the communication team, as well as with the sales teams.Working languages: English / FrenchTools: Office Pack, Basecamp & Perfion Software
  • L'Oréal
    Group Manager Yves Saint Laurent - Travel Retail Emea
    L'Oréal Jul 2013 - Sep 2014
    Paris, Fr
    L'Oréal Luxe - Yves Saint Laurent Beauté - FRAGRANCES, MAKE-UP & SKINCAREStrategic brand analysis & development:o Brand studies and market analysis, products and distribution channels (ranking, sell-in & sell-out, performance review and corrective actions).o Comparative studies with local markets, competitive watch and recommendations.Business development support:o Improve commercial tools for the sales force (color & face charts, flyers, expert consulting guide, gifts).o Increase specific marketing operations targeting the « Global Shoppers » (Chinese, Russian et Middle East).o Present the new 2014 launches and marketing plans to business partners, sales forces and internal teams.o Create a loyalty program for promoters (objectives, incentives, dedicated training passport, card & badge).Management / Coordination:o Merchandizing & Area Managers - Business growth, animation plans and operation management.o Logistics - Plan and order products and POS tools.o Accounting - Sales forecasts and budget management.Working languages: English / FrenchTools: SAP software, Excel, Power Point, Photoshop
  • Disneyland Paris
    Product Development Manager, Accessories Division
    Disneyland Paris Sep 2011 - Jul 2012
    Chessy, Ile-De-France, Fr
    Product development: jewellery, watches & headwearo Development of a full new premium range and 150 other references (concept, artistic brief, name, packaging, price).o Cost-effectiveness and project profitability.o Quality control: check the product compliance with the EU and French regulations.Marketing analysis:o Sales and product life cycle monitoring (recommendations and corrective actions).o Trends and competition follow-up.Management / Coordination:o Suppliers - brief, follow-up and price negotiation.o Merchandizing - allowances, visuals, furniture creations.o Planners & buyers - freight and sales forcasts.Working languages: English / FrenchTools: GOLD software, Excel, Power Point
  • Cécile & Jeanne
    Marketing Assistant, Jewellery & Leather Stores
    Cécile & Jeanne Jan 2011 - Jul 2011
    Product development: bags and jewelso Product offer definition: trends, spirit, raw material and patterns used for the new collections.o Product launches and range extension.o Brand identity: definition and homogenization of the visual charter and product implantation in shops.Business development:o Sales analysis for 15 stores in France and abroad.o Restocking of warehouse and shops, pieces allowance.o Presentation of the collections to the sales force.o Some sale experiences during big events.
  • Skema Business School (Esc Lille & Ceram)
    Marketing & Communication Assistant
    Skema Business School (Esc Lille & Ceram) May 2010 - Jul 2010
    Belo Horizonte, Dubaï, Lille, Montréal, Nanjing, Paris, Raleigh, Sophia Antipolis, Stellenbosch, Suzhou, Fr
    o Communication plan for the merger of the Business School.o In charge of logistics for the new students’ entrance exam.

Marc-Antoine Blanc Skills

Communication Marketing Product Marketing Product Design Merchandising Marketing Communications Market Analysis E Commerce Marketing Vente Product Development Microsoft Office Marketing International Anglais Marketing Strategy Mac Os X French Conception De Produit Management Gestion De Projet Entertainment Secteur Du Divertissement Leadership Microsoft Excel Microsoft Powerpoint Pack Office Anglais Professionnel Allemand Analyses Des Ventes Production Audiovisuelle Management Marketing Marketing Interactif Marketing Du Commerce Marketing Btob Audiovisuel Pilotage Maquillage Parfums

Marc-Antoine Blanc Education Details

  • Skema Business School
    Skema Business School
    Master Of Science "International Business & Marketing" & Msc "Luxury & Fashion Management"
  • North Carolina State University
    North Carolina State University
    Master Of Science "Doing Business In America"
  • Gist International College
    Gist International College
    Master Of Science "Luxury And Fashion Management"
  • École Nationale De Commerce - Bessières
    École Nationale De Commerce - Bessières
    2­‐Year Post‐Secondary Course To Prepare Business School Entrance Exam
  • Lycée Notre-Dame De Bury
    Lycée Notre-Dame De Bury
    Mathematical Specialization

Frequently Asked Questions about Marc-Antoine Blanc

What company does Marc-Antoine Blanc work for?

Marc-Antoine Blanc works for Parfums De Marly

What is Marc-Antoine Blanc's role at the current company?

Marc-Antoine Blanc's current role is Commercial Director Export & Direct Retail - Europe, UK, Turkey, Russia & CIS countries.

What is Marc-Antoine Blanc's email address?

Marc-Antoine Blanc's email address is ma****@****ema.edu

What schools did Marc-Antoine Blanc attend?

Marc-Antoine Blanc attended Skema Business School, North Carolina State University, Gist International College, École Nationale De Commerce - Bessières, Lycée Notre-Dame De Bury.

What are some of Marc-Antoine Blanc's interests?

Marc-Antoine Blanc has interest in Gymnastique, Badminton (En Équipe), Civil Rights And Social Action, Europe, Amérique Du Nord, Arts Graphiques, Photographie, Sports, Haute Horlogerie, Voyages.

What skills is Marc-Antoine Blanc known for?

Marc-Antoine Blanc has skills like Communication Marketing, Product Marketing, Product Design, Merchandising, Marketing Communications, Market Analysis, E Commerce, Marketing, Vente, Product Development, Microsoft Office, Marketing International.

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