Do you need a fresh brand identity, a stellar website, or reliable marketing support? Balanced Marketing by Marc Bates can provide hassle-free, effective solutions to boost your business.*Fractional Marketing: Flexible, on-demand expertise - Do you need expert marketing without a full-time hire? I offer flexible, on-demand marketing support tailored to your needs. Get top-tier marketing expertise without the overhead.*Short-term projects: Expertly managed & delivered - With over 20 years of experience in creative marketing, I bring a wealth of knowledge and expertise to every project. From conception to completion, I ensure your marketing projects are executed flawlessly—on budget and on time—every time.*Four services to take the pain out of marketing and achieve your visionStanding out amidst the noise requires more than a catchy slogan or flashy graphics. It demands a strategic approach that harmonises analysis and strategy, brand design, website design and SEO optimisation, and print and digital content. Together, they create a cohesive narrative that resonates with your audience.1. Strategy: I will review your current assets and craft a clear, bespoke growth plan.Focusing on your goals, I turn ideas into action.2. Branding: I design strong brands that resonate with audiences. Designed to work in print and digital at every scale.3. Websites: Get a stunning, SEO-friendly site without the headache. I'll deliver a site on time that looks great and boosts engagement.4. Content: No time for content creation? From blogs and social posts to digital and print collateral, I’ve got you covered.

Content planning and delivery. Magazine publishing. Project management. Membership / supporter acquisition and retention projects

Published branded membership magazines and websites to provide support and industry best-practice to industry leaders. Clients: Institute for Administrative Management (IAM), British Contract Furnishing Association (BCFA), Interior Design Association.

I directed, planned, and delivered a series of flagship magazine publishing programmes aimed at supporter acquisition and membership engagement. Clients included the British Heart Foundation (BHF), the Department for Education (DfE) via the Training and Development Agency for Schools (TDA), Pride London, and LACORS.Key responsibilities:*Managed a £1 million project budget, adjusted forecasts, and reported financial status to the board.*Built strong working relationships with stakeholders across all client departments.*Collaborated with clients to define objectives, budgets, and project background.*Planned publishing programmes to meet client goals.*Recruited and managed editorial and design teams.*Oversaw workloads, set objectives, and evaluated creative output.*Managed workflow, designed processes, and resolved team priority conflicts.*Developed content for magazines, brochures, websites, and emails.*Ensured copyright and royalty compliance.

Formerly London Lesbian & Gay Switchboard. Social equality and sexual health charityAt LLGS, I was entrusted with a strategic role in the planned change that modernised and professionalised our service provision. As a board member, I was responsible for evaluating and reprioritising our services and directed our focus towards promoting sexual health information. As the Head of PR and Marketing, I developed a new brand identity that significantly contributed to our service promotion, donor acquisition, and volunteer recruitment. This experience gave me a deep understanding of the strategic and operational importance of delivering effective and inexpensive internal and external communications.

Maintained and developed an existing advertiser client base, encouraging print advertisers to explore digital promotional opportunities, achieving sector growth of 15 per cent.

*Published Server Management magazine and FYI magazines and websites for Microsoft, exceeding annual targets consistently.*Oversaw marketing, product development, team management, budgeting, and advertising revenue.*Conducted market research to identify target audiences.*Achieved 100% subscriber registration within a year.*Managed commercial sales for agency clients, including The Prince’s Trust and the Chartered Institute of Marketing.*Directed hiring, training, and performance evaluations of sales staff, setting targets and commissions.

Planned and delivered advertising sales training and on-the-job coaching to a team of 70 sales staff across three office locations. Staff experience ranged from trainees to experienced sales managers. I wrote and presented the training courses for brand awareness, copywriting and advert design.