Marc Silver Email & Phone Number

Cherry Hill, Nj

Optimized Designs (www.optimdes.com) is a User Experience (UX) consulting firm offering services to organizations that want to establish or improve their UX practice; create usable digital products that achieve their business goals; and learn more about their audiences in order to serve them better.

My role is to advise the User Experience Design concentration within Computer and Information Sciences.

Trevose, Pa

New York, Ny

Meet regularly with CX leaders of well-known companies to share ideas, issues and best practices. Interviewed members about establishing and running a CX practice, leading to my being asked to lead a panel discussion of CX experts at the 14th annual CX Conference in NYC.

Met three times per year with leaders of other prominent companies to share digital strategy issues and ideas

Princeton, Nj

• Led the design and oversaw implementation of dozens of successful responsive, accessible websites for the world's leading educational assessment organization.• Led the design of customer and key internal applications and apps.• Initiated successful strategies and tactics to measurably improve website usability.• Consulted frequently on especially complex or intricate interface design challenges.• Oversaw design of compelling, easy-to-digest test score reports for large-scale assessment clients, including California and Texas.• Led initiative to proactively identify vulnerabilities across digital operations, and provided leadership opportunities for staff to identify and prevent/mitigate.• Found ways to save costs, such as by replacing a commercial website feedback-gathering service with an effective home-grown solution, saving $100K per year. • Designed and oversaw construction of a state-of-the art usability/focus group lab.

Author of "Exploring Interface Design: The Art of Creating Usable Multimedia and Website Interfaces." Published in July, 2004, by Delmar/Thomson Learning (Now Cengage Learning).This college-level textbook has been the required text for interface and web design courses at institutions such as Indiana University, Michigan State University, University of Tennessee, SUNY, and numerous community colleges, business schools, and art institutes in the U.S., Europe, and Australia.The book, which provides an engaging overview of all aspects of user interface design, also developed a following among practicing web design and software design professionals.

• Conceived and created LinkLetters, a challenging word-morphing game, with UK-based Astraware Ltd. (www.astraware.com), the premier provider of games for the handheld markets. LinkLetters was included in a number of school districts’ lists of beneficial games.• Conceived and created RoundUp, a unique computerized puzzle game. The makers of the Rubik’s Cube branded the game as Rubik’s RoundUp and featured it for 10 years on the official website: www.rubiks.com. Astraware later developed and distributed RoundUp for worldwide distribution on mobile devices.

• Designed award-winning interactive multimedia ancillary products and web applications for publishers such as McGraw-Hill, Pearson Education, Oxford University Press and Houghton-Mifflin.

Bachelor Of Science, Landscape Architecture

Mini-Mba Business Essentials Certificate Program

Public Speaking 1-On-1 Training With Matt Eventoff