Marc Ayala Adell Email & Phone Number

Sant Cugat Del Vallès, Ct, Es

Catalonia, Spain

Barcelona, Catalonia, Spain

For the last 3 years I have been shaping the experience and leading design & research teams for HP SitePrint, a groundbreaking robotic solution devoted to the Construction Site. Being SitePrint the first ever HP product for the construction industry, I am heavily involved in the definition of the Product from all angles, from understanding the users ( conducting research , defining segmentation criteria, creating personas and costumer journeys, and analysing data) to leading the Design team in all aspects of the robot design: its physical interaction workflows, and its UX accross touchpoints. From a strategic standpoint, I am critical in the product Roadmap definition of the product in its current and future adjacent use-cases.

Barcelona, Catalonia, Spain

Barcelona

Founder and Chief Designer.At MAAY we conceive, design and produce exhibition and brand communication spaces, with a focus on visitor experience through interaction. I work with teams of graphic designers, architects, media artists and interaction engineers in order to deliver tailor-made spatial experiences of any kind and complexity.

Barcelona, Catalonia, Spain

Contributed to defining the Product Development process and servicing the first clients.I helped to shape the overall workflow and design approach and define the way insights from Research process would drive the Product Design process.Conducted initial materials Research and applicable FCM regulations overview.

Barcelona, Cataluña, España

Teaching Interactive Experiences at the first year of the Design Degree

Barcelona Area, Spain

Ideated the concept, defined the look and managed the design of the booths.Overlooked at the company's branding and communication formats and contributed to its update.

Barcelona Area, Spain

I was responsible of creating the new Museum of the FCB Foundation, involving conceiving an exhibition concept, leading the production of the space, and developing a business model for the Museum that could integrate with the various FCB departments involved.My role involved substantial international relationships management, strategic planning and communication skills.

Barcelona

Co-founder, coordinator and 3D designer in own exhibition & experiential communication studio, focusing spatial immersive experiences in the cultural sector.

Barcelona

Making Design Thinking accessible to my students through a series of brief projects & workshops.

Barcelona Area, Spain

I was in charge of the development of a new business unit in the company. I lead the strategic planning and the project management of the emerging projects (traveling exhibitions). During my activity I achieved establishing joint ventures with major world players such as the American Museum of Natural History in NYC and La Villette in Paris in projects over 1M€.

London, United Kingdom

Design of major exhibitions and publications about the work of the leading research group AGU (Advanced Geometry Unit) and his world-class founder and leader, engineer Cecil Balmond.· Designer of a major exhibition-installation in Graham Foundation, Chicago (IL). Featuring ARUP AGU's cutting edge work, plus an expanded version of the H_edge installation presented in NY's PS1 Gallery on 2006. · Design and coordination of the exhibition "Frontiers of Architecture" in Louisiana Museum of Modern Art (Denmark), about innovative architecture. The exhibition represents a major retrospective on Cecil Balmond's work, across three connected rooms featuring architectural installations. · Co-design of "Element", the third book by Cecil Balmond, renowned Structural Engineer and theorist. Published by Prestel.

Barcelona, Catalonia, Spain

Design of the interior architecture props, structures and interactive modules for science museums and interpretation centers

Masters, Cultural Management

Ma, Narrative Environments

Ba, Product Design

Ba, Product Design