I am a seasoned experience designer and product strategist with over 20 years of experience crafting immersive experiences and strategic solutions across a variety of industries. My work focuses on bridging the gap between service design, project management, and interaction design, ensuring that every project is delivered successfully, whatever the constraints, with a high level of creative flair.Spanning the 2D and 3D dimensions, I am able to craft digital products that brilliantly solve users needs or else, materialize immersive, multi-layered experiences that blend storytelling, interaction design, and architecture to generate deep emotional impact.In my current role as Experience Designer at HP’s Construction Services, I lead the design and implementation of SitePrint, a revolutionary robotic solution by HP that automates construction layout processes. Leading a team of Visual Experience (VX), User Interface (UI), User Experience (UX), and Industrial Design (ID) professionals, I navigate the complexities of hardware and software integration, ensuring seamless user experiences and achieving significant efficiency improvements for our clients.My experience extends beyond product development into strategic planning and team leadership. At MAAY Studio, I led multidisciplinary teams in creating "phygital" experiences for high-profile clients such as FC Barcelona, Huawei, and Garmin. These projects, which spanned permanent installations, museums, and live technological events, honed my ability to communicate complex concepts and foster collaboration across diverse stakeholders.My education and professional journey have equipped me with the skills not only to identify user needs and market opportunities but also to develop and execute strategies that deliver impactful solutions.My goal is to lead high-performing design teams in dynamic environments, driving innovation and crafting exceptional user experiences to make the world a better place to be in.