Marc Barraza Email & Phone Number

San Diego, Ca, Us

Los Angeles, Ca, Us

Specializing in digital advertising, creative strategy and operations.

San Francisco , Ca, Us

Hired as MarketerHire’s first advertising executive tasked with establishing a foundation for best-in-class execution and achieving aggressive growth goals.Key quantitative results during my tenure:- Scaled advertising spend more than 5x while maintaining KPI cost-efficiency- Overall business revenue increased more than 3x with more than 60% directly attributed to advertisingCore growth functions under my leadership:- Media Strategy & Planning- Media Buying- Creative Strategy- CRO- Content- Reporting & Analytics

San Francisco, California, Us

San Francisco, California, Us

Core Responsibilities: - Team Management and Development - Account Strategy, Approach and Growth - Hiring and Employee Onboarding - New Business Pitching - Process Design and Implementation - Platform <> Agency Relationship

London, London, Gb

Core Responsibilities: - Paid Social Campaign Strategy and Planning - Client Relationships and Communication regarding Paid Social - Data Aggregation, Reporting and Analysis - Day to Day Management of 3rd Party Social Buying Vendor, Brand networks - Internal Team Management and Growth

Emeryville, California, Us

Emeryville, California, Us

Complete knowledge of paid media capabilities on Facebook, Twitter, LinkedIn and YouTubeBuilt custom campaign strategies to achieve specified KPI(s)Set-up, maintained and optimized paid social media campaigns for best resultsWorked within our ad server to set up click-trackers on click-through URLs for additional analyticsCreated custom reports for clients that included both high-level and deep-dive metricsConsistently tested new target audiences, new features and new methods to enhance campaign performance

Oversaw and executed marketing plans/strategies for PSRT Catering and PSRT Food TrucksDesigned, developed and maintained website for both PSRT and PSRT Food TrucksCreated all artwork related to PSRT Catering including coupons, pamphlets, advertising, menus, logosWorked closely with Yelp, Groupon, Google and customers to raise awareness of PSRT Food TrucksManaged all social media outlets related to PSRT Catering; influenced over 2,000 “likes” on FacebookDesigned and sent email campaigns to over 50,000 recipients and increased avg. open rate by 4%Actively generated new promotions for PSRT Food Trucks to increase buzz and immediate salesHandled various miscellaneous tasks including graphic design, computer troubleshooting and printingIndividually contributed to creating, designing and executing various promotions & marketing materialsWrote all copy for the Food Trucks website, advertising, promotions and social media

Responsible for the design, layout and pre-press production of catalogs, posters, and misc. jobsPhoto clipping, color correcting photos and creating mock-upsWorked in a team, with other designers, printers, and web site designersMaintained artwork archivesComputer troubleshootingProduced accurate and high quality work, while meeting deadlines

Researched prospective clients for adv. in the Spartan Daily, spartandaily.com, and Access MagazineMade cold and responsive calls to potential customers with helpful, knowledgeable and selling attitudeDeveloped and maintained relationships with new and prospective clientsResponsible for paperwork including: contracts, insertion orders, faxes and various client paperworkDesigned several ads for clients to their desired specifications on Adobe Illustrator, InDesign, Photoshop