Creative Control empowers artists, athletes, and visionaries through custom private label footwear that marries artistry with performance. We are dedicated to revolutionizing footwear design, specializing in custom and private label solutions that amplify our partners' personal brands and elevate their performance.We collaborate with top-tier athletes, musicians, and creative innovators to craft signature footwear that blends style, biomechanics, and durability. Each partnership we forge is built on mutual inspiration, and our products are thoughtfully engineered for both lifestyle appeal and athletic excellence.

Create and lead the marketing organization including Web3 product marketing, community marketing, social media, Influencer marketing, paid media, motion graphic and IRL events. Help define and bring to life the mission, vision, strategy through all marketing operations (marketing campaigns which includes influencer marketing, social, paid media, content, community, PR, IRL/Digital experiences)Design the marketing plan to support the key product initiatives (NFT collections and mobile games) inclusive of strategic priorities and tactical projects to guarantee the success of the launches and grow the community.

Directed the marketing organization including social media, Ecommerce, email, performance marketing, design, studio, product managers and directors. Spearheaded vision, strategy and execution of marketing operations across all CMG platforms. Redefined the marketing priorities and plan to create new revenue opportunities and accelerate growth of the media and Ecommerce business units.

Confirmed into a global director role for Nike Golf with additional leadership responsibilities. Drove ambitious vision and projects for the future of the category, through holistic consumer-centric concepts and a marketing offense combining online to offline experiences. Joined the category leadership team to represent the marketing function and contribute to strategic decision-making as well as long-term strategic vision and planning.

Developed and led the deployment of integrated seasonal marketing plans and contributed to Nike Basketball’s growth. Our goal was to create a journey that integrates the most innovative product launches, world-class services to players and top athletes, while celebrating the most pivotal basketball moments.Drove the athlete brand plan for Kevin Durant, global brief development and integrated marketing plans for the launch of all KD collections.

I led seasonal brand initiatives for Nike Football (Soccer), at Nike World HQ., delivering creative briefs and brand direction, and partnering with cross-category leaders to maximize impact and alignment. This role gave me opportunity to launch significant product innovations for Nike Football, including: Mercurial, Magista and Hypervenom footwear and PSG Black Knight National Team kits.I also played a key role in creating global brand impact through the main football and sporting events: and maximized business opportunity with signature athletes – Cristiano Ronaldo and Neymar Jr. -- through effective brand planning.

I furthered my global marketing expertise, leading the cross-category brand plan across nine Middle Eastern territories, While here, I planned and launched the biggest Football marketing campaign ever created in the Middle East – for Euro 2012, with localized activations across nine countries.

I partnered with the VP of Marketing (Nike Central & Eastern Europe) to align category point-of-view to regional and global brand strategy. My job was to work between global brand stakeholders and regional teams, ensuring that regional plans, strategies and decisions were made with the consumer in mind, while adhering to global priorities.

I moved to Amsterdam and managed European Strategic Accounts team as a special assignment. I drove strategic planning and retail partnership marketing efforts and created a plan to enable Nike to achieve its Marketplace Transformation objectives across digital platforms.

I created retail marketing plans for strategic accounts in Europe, including Decathlon, Go Sport, Courir, Foot Locker, Intersport and Sport 2000. I also helped transform the retail marketplace for Nike France through large-scale global events, projects and launches, as well as premium e-business partnerships.

I defined brand priorities for Nike Basketball and Brand Jordan categories in France and coordinated marketing initiatives and basketball-specific brand events for Nike France (All Star Game 2010, House of Hoops Junior Tournament and the Final Four in Paris).

I optimized sales opportunities and the buying process for strategic accounts in France and aligned the assortment for Europe’s #1 retail account. I also managed global sports marketing projects, including the Rugby World Cup 2007 and All Star Game & Quai (basketball).

I built and presented French product lines for adidas France and co-developed global lines of football (soccer), basketball and indoor products.