Led 10-person cross-functional product team to launch new DOOH products, enhance the collaboration with SAAS partners, better visibility within the market with a go to market strategy focusing on core strengths of the Clear Channels networks, through collaboration with Development, Operations, Marketing and Sales teams. Primary focus on overall OOH yield, DOOH efficient buying processes and programmatic omnichannel and multi SSP solutions.

Led 8-person JCDecaux Netherlands Digital team. Responsible for strategy and execution. Innovating and driving new programmatic omnichannel solutions.

Led the PHD Netherlands Digital team. Responsible for strategy and execution. Innovating and driving solutions for clients like Rabobank and Beiersdorf.Responsible for several specialist teams:SEA, Social and Programmatic and Digital Consultants

Responsible for strategy and execution of media channels at American Express in the Netherlands. Not possible without the teams at Mindshare / Blue Mango Interactive, Ogilvy and De Franse Kamer. Nominated for the IAB Programmatic Awards.

Strategic Marketing Consulting, including business plan & sales strategy development. Brand development, web site traffic growth, web site UI and advertising revenue.

Responsible for the online visibility of Mitsubishi Motors in the Netherlands. From advertising, social channels and our websites. Nominated for Website van het jaar in 2015, with a third place in category Cars.

Entry level management position within the online marketing industry. Analyzing and investigating economic conditions surrounding business activity that can include competition and industry trends. Sales, campaign management and client relationship.

KLM is the oldest airline still operating under its original name. As a Dutch carrier it strives to create a sustainable growth at Schiphol Airport Amsterdam.CRM Next-best-action project. The project won the KLM Innovation Award in the category Best Innovation for Employees on December 20, 2011

Master's in Marketing ManagementCourses i.e.:Marketing IntelligenceMarketing Channels and RetailingBrand ManagementSocialNomicsMarketing PerformanceExtracurricular Activities:Chairman Student Representative BoardChairman Nyenrode Golf and Country ClubVice-Chairman Nyenrode Rally

Honours Degree Bachelor Business Administration

Peterson SBS is a logistical organization offering integrated logistics services to the world’s leading players in the oil and gas exploration and production industry Research area: Change management, Logistics, ERP, corporate cultures

Semester study abroad

Peterson SBS is a logistical organization offering integrated logistics services to the world’s leading players in the oil and gas exploration and production industry Internship at the Transport department of Peterson SBS Aberdeen

Specator services