YOU MAKE ME AGENCY - BRAND ARTISANS & STRATEGY MAKERS:A fully integrated Agency that provides business-relevant Branding and Strategy solutions worldwide within the Lifestyle, Hospitality, and Culinary industries. Clients include Hilton, Accor, GCP Hospitality, IHG, Melia, LKF Group to name a few. For more info: www.youmakeme.com

In charge of creating and developing new trendsetting and lifestyle Hotels,Co-Living hubs and Restaurants with instant brand recognition, strong performance and high returns for investors.Responsible for overseeing business development and marketing initiatives at Group, investors and property levels while developing pro-active and out-of the box strategies in the areas of branding, business development, e-commerce, marketing, product & brand development, advertising and promotions.Hotel Management Portfolio: 22 properties worldwide including award winning lifestyle hotel brands Hotels G, Hostel G, The Strand Hotels & Cruises, Together Co-Living Melbourne and Campus Student Accommodation.Asset Management Portfolio: 18 properties in Asia and Europe under Hyatt, Accor, Marriott, IHG and highly acclaimed properties such as Hollywood Roosevelt LA, Ambassador Chicago, The Standard High Line New York, Four Seasons Bora Bora.Hospes Hotels (JV in Spain): Nine destinations to live unique experiences in exclusive places: Alicante, Cáceres, Córdoba, Granada, Madrid, Mallorca, Sevilla, Salamanca and Valencia, are the destinations where you will find luxury hotels in Spain, boutique hotels where Hospes offers you the beach, historic heritage, nature, tradition, flavors and well-being.

Current Hotel Portfolio in operation or under construction: 21 properties ranging from 42 rooms to 500 rooms - mainly in China, S.E Asia and US.• Development of business plans, marketing strategies and resources necessary to achieve successful positioning of the Group and its lifestyle brands: Hotels G, The Strand, Unplugged Edition, Scarlett Wine Bars & Restaurants, R&B Lab• Design of new products and/or business turnaround concepts for Group acquisitions or new management agreements• Development of new - Hotels, Serviced Apartments, Restaurants and Bars -concepts, brand identities, sales & marketing strategies to successfully position and launch each operation• Carried out the digital transformation for the Group and it’s managed properties• Established pro-active Web and digital marketing strategies to boost on-line market shares and displace business from high commissionable OTAs• Provide marketing skills and expertise to build, develop and manage marketing & PR teams capable of carrying out the necessary strategies and actions• Press relations strategies and management to ensure coverage surrounding the Group brands, hotels, concepts, events and executives• Overseeing and providing direction to market and competitor analysis• Part of the operations task force for pre-opening and re-branding of hotels

8 PROPERTIES IN OPERATION OR UNDER CONSTRUCTION – 1200+ EMPLOYEES• Developed Hotels G product concept, positioning, sales strategy, graphic identity and DNA• Responsible for the launching of Hotels G, a vibrant lifestyle brand in Asia• Monitored and evaluated the Group hotels Sales & Marketing strategies (goals, tactics and actions) to achieve and exceed forecast revenue figures in Rooms, Food and Beverage, and other revenue generating departments • Rebranding, positioning and launching of Pullman Bangkok Hotel G (ex Sofitel Silom) and Pullman Pattaya Hotel G (ex Aisawan Hotel) • Successfully open Scarlett Wine Bar & Restaurant in Beijing and Bangkok, 25 Degrees Restaurant in Bangkok and The Beach Club in Pattaya• Sales & Marketing take-over and repositioning of The Bay Bridge Hong Kong

110 ROOMS – 2 F&B OUTLETS – 140 EMPLOYEES - MANAGED BY GCP HOSPITALITYResponsible for the successful launching and the Hotel's overall sales, marketing and PR activities enabling to achieve after 1 year operations: – 81% OCC in a highly competitive market – Successfully ran number 1 hotel on Trip Advisor out of 3000+ hotels – Voted Top 10 trendiest hotels worldwide by Travelers Choice awards– 4th Best Lifestyle Hotel Worldwide by BLLA– Best Boutique Hotel in China by T+L & Conde Nast traveller Hot List in 2009

366 ROOMS – 7 F&B OUTLETS – 420 EMPLOYEES – 7 MEETING ROOMS – 1 BALLROOM• Part of the opening team of the first Pullman Hotel managed by Accor Group• Responsible for the brand launching of Pullman’s flagship hotel in Asia • Implemented the opening marketing & communications strategy • In charge of the Hotel international advertising and PR campaigns• Development of the F&B outlets brand identities and concepts• Responsible for the events and promotions strategies for the Hotel and F&B

• Organized local and international corporate events• Managed press activities and Public Relations worldwide• Coordinated the Group Road Shows in partnership with high standard hotels• Managed Pan-European surveys related to European Holliday’s• Brand Management and implementation of the new graphic guidelines worldwide• Produced and coordinated the 2005 and 2006 Group Annual Reports• Edited the Group Crisis Management tools• Produced corporate films

•Organized workshops for the EU media trainers.•Realized communication support tools (leaflets, brochures, films)•Developed a communication strategy to promote best practices within the EU•Published a Q&A guide for EU employees

• Developed a communication strategy and organized the opening event for the launch of the wine bar “the Distil” at State Tower• Coordinated a PR strategy for the “Sirocco” restaurant at State Tower• Organized press operations in order to promote the restaurants within the State Tower with international Medias specialized in the tourism industry• Implemented a Public Relations Strategy for WATSONS drug stores in Thailand• Organized a press conference for the VOLVO Golf Classic Championships• Management of press activities for the Hong Kong Tourism Board