Marc Bichet Email & Phone Number

Bangkok, TH

BKK, TH

YOU MAKE ME AGENCY - BRAND ARTISANS & STRATEGY MAKERS:A fully integrated Agency that provides business-relevant Branding and Strategy solutions worldwide within the Lifestyle, Hospitality, and Culinary industries. Clients include Hilton, Accor, GCP Hospitality, IHG, Melia, LKF Group to name a few. For more info: www.youmakeme.com

Bangkok, Yanawa, TH

In charge of creating and developing new trendsetting and lifestyle Hotels,Co-Living hubs and Restaurants with instant brand recognition, strong performance and high returns for investors.Responsible for overseeing business development and marketing initiatives at Group, investors and property levels while developing pro-active and out-of the box.

Bangkok, Yanawa, TH

• Current Hotel Portfolio in operation or under construction: 21 properties ranging from 42 rooms to 500 rooms - mainly in China, S.E Asia and US.
• Development of business plans, marketing strategies and resources necessary to achieve successful positioning of the Group and its lifestyle brands: Hotels G, The Strand, Unplugged Edition, Scarlett Wine Bars &.
• Design of new products and/or business turnaround concepts for Group acquisitions or new management agreements
• Development of new - Hotels, Serviced Apartments, Restaurants and Bars -concepts, brand identities, sales & marketing strategies to successfully position and launch each operation
• Carried out the digital transformation for the Group and it’s managed properties
• Established pro-active Web and digital marketing strategies to boost on-line market shares and displace business from high commissionable OTAs

Bangkok, TH

• 8 PROPERTIES IN OPERATION OR UNDER CONSTRUCTION – 1200+ EMPLOYEES
• Developed Hotels G product concept, positioning, sales strategy, graphic identity and DNA
• Responsible for the launching of Hotels G, a vibrant lifestyle brand in Asia
• Monitored and evaluated the Group hotels Sales & Marketing strategies (goals, tactics and actions) to achieve and exceed forecast revenue figures in Rooms, Food and Beverage, and other revenue generating departments
• Rebranding, positioning and launching of Pullman Bangkok Hotel G (ex Sofitel Silom) and Pullman Pattaya Hotel G (ex Aisawan Hotel)
• Successfully open Scarlett Wine Bar & Restaurant in Beijing and Bangkok, 25 Degrees Restaurant in Bangkok and The Beach Club in Pattaya

Beijing, CN

110 ROOMS – 2 F&B OUTLETS – 140 EMPLOYEES - MANAGED BY GCP HOSPITALITYResponsible for the successful launching and the Hotel's overall sales, marketing and PR activities enabling to achieve after 1 year operations: – 81% OCC in a highly competitive market – Successfully ran number 1 hotel on Trip Advisor out of 3000+ hotels – Voted Top 10 trendiest hotels.

Issy-les-Moulineaux, Ile-de-France, FR

• 366 ROOMS – 7 F&B OUTLETS – 420 EMPLOYEES – 7 MEETING ROOMS – 1 BALLROOM
• Part of the opening team of the first Pullman Hotel managed by Accor Group
• Responsible for the brand launching of Pullman’s flagship hotel in Asia
• Implemented the opening marketing & communications strategy
• In charge of the Hotel international advertising and PR campaigns
• Development of the F&B outlets brand identities and concepts

Paris, Ile-de-France, FR

• Organized local and international corporate events
• Managed press activities and Public Relations worldwide
• Coordinated the Group Road Shows in partnership with high standard hotels
• Managed Pan-European surveys related to European Holliday’s
• Brand Management and implementation of the new graphic guidelines worldwide
• Produced and coordinated the 2005 and 2006 Group Annual Reports

Brussels, BE

• Organized workshops for the EU media trainers.
• Realized communication support tools (leaflets, brochures, films)
• Developed a communication strategy to promote best practices within the EU
• Published a Q&A guide for EU employees

• Developed a communication strategy and organized the opening event for the launch of the wine bar “the Distil” at State Tower
• Coordinated a PR strategy for the “Sirocco” restaurant at State Tower
• Organized press operations in order to promote the restaurants within the State Tower with international Medias specialized in the tourism industry
• Implemented a Public Relations Strategy for WATSONS drug stores in Thailand
• Organized a press conference for the VOLVO Golf Classic Championships
• Management of press activities for the Hong Kong Tourism Board