Director Of Member Services And Marketing
Jupiter, Fl, Us
With the National Golf Foundation, as Director of Member Services and Marketing, I was responsible for oversight and administration of the NGF's membership business consisting of 2K+ member businesses. I strategized with the executive team to identify key priorities and objectives, develop strategic plans, define KPIs, and implement initiatives. I spearheaded mission-related projects, like WELCOME2GOLF, and oversaw membership functions that included membership communications, retention and recruitment initiatives, relevant content development and member services team management. I also led marketing for NGF’s consulting business, generating leads, and positioning the brand as industry leaders in digital marketing services, market research and golf course consulting. I managed relationships with clients, ad agencies, web developers and other specialists.