As National Retail Operations Manager for Trulieve, I support 180 dispensaries across 8 states, with a goal to make every one of those businesses more profitable, while creating a culture of growth, compliance, and sustainability in the cannabis industry.

I led operational support for more than 120 medical marijuana dispensaries in Florida. I collaborated with business partners and executive management to implement programs that improved efficiencies, increased profitability, and developed internal talent.

Managed two of the most profitable dispensaries in Trulieve's portfolio. Oversaw teams of 20 to 35 people that served over 300 patients daily. Accountable for the overall management of the business, including people management, labor budgeting, maintaining compliance, managing relationships with customers and stakeholders, and more.

With the National Golf Foundation, as Director of Member Services and Marketing, I was responsible for oversight and administration of the NGF's membership business consisting of 2K+ member businesses. I strategized with the executive team to identify key priorities and objectives, develop strategic plans, define KPIs, and implement initiatives. I spearheaded mission-related projects, like WELCOME2GOLF, and oversaw membership functions that included membership communications, retention and recruitment initiatives, relevant content development and member services team management. I also led marketing for NGF’s consulting business, generating leads, and positioning the brand as industry leaders in digital marketing services, market research and golf course consulting. I managed relationships with clients, ad agencies, web developers and other specialists.

In the role of Marketing and Business Development Consultant, I provided consulting services in marketing and business development. I developed and executed marketing and business growth strategies that helped clients achieve their goals.

Serving as Marketing Director for a leading floral importer, I led and directed all marketing programs and initiatives, including holding accountability for strategic planning, creative marketing development, market research, trend analysis, digital marketing, multi-channel promotions, events, advertising, and marketing personnel management. I also co-directed sales team training initiatives with VP of Sales for promotions and new product offerings.

I was recruited by ArchieMD, Inc., as Vice President of Business Development to strategize and develop viable products from database of 200+ assorted health and medical animations, establishing a new role responsible for new business development. I researched several potential vertical markets and prospected leads to assess product viability. I fostered and negotiated revenue-generating partnerships in the education, health, advertising, and litigation support markets. In addition, I collaborated with CEO and Board leadership to drive product development and new business expansion opportunities.

Spearheaded the domestic and international home entertainment business for the media production and consumer products division of Scholastic, Inc. Home entertainment properties include Clifford the Big Red Dog, Scholastic’s The Magic School Bus, I SPY, Maya & Miguel, Home Movies, Goosebumps, Scholastic Storybook Classics, Dear America, and Stellaluna.

Executed marketing programs and developed home entertainment products for the retail and education markets.

Developed content for consumer website and created marketing material for home entertainment products.

Assited in online content development and marketing for home entertainment products.