I am a passionate sports marketeer with over 25 years of global sponsorships and sports industry experience. I believe in the power of sports and the passion that comes with it. Over time, I have come to believe that partnerships should have an impact beyond commercial results. Hence, I am connecting brands, athletes and rights holders with impact projects in a global campaign called "Champions4Good".Experience:Throughout my career, I have developed an expertise for international sponsorship and brand marketing campaigns around major sporting properties such as FIFA World Cup, the Olympic Games and leading regional sport events. I have designed an managed numerous market entry strategies for agencies, clubs and brands in North America and Europe. My work with athletes and legends includes an unforgettable partnership and management of football icon Pelé's media and event appearances at FIFA World Cup.I have focused on executive level consultancy in the US and Europe, providing experience, expertise and a regional network. Clients like adidas, Coca-Cola, Ferrero, Zurich or Mastercard have trusted my experience over the years. I have also launched, managed and developed agencies such as Publicis Sponsoring and Octagon Germany in leading roles.I am a speaker at industry conferences, mentor at the Student Athlete Leadership Program at James Madison University and coach of "The Fine Line", career & business lessons from the world of sports.