Strategic Marketing Leader | Exceeding Targets, Driving ExcellenceAs a dynamic marketing executive, I consistently surpass annual objectives, showcasing my commitment to achieving and exceeding goals. My track record includes:Strategic MQL Overachievement: Achieved an outstanding 169% of MQL targets, demonstrating a knack for driving high-quality leads beyond expectations.Consistent Quarterly Excellence: Delivered 141% of monthly targets in Q4, highlighting a proven ability to excel in dynamic, challenging environments.Meticulous Budget Management: Demonstrated precise budget oversight, ensuring optimal resource allocation without exceeding demand allocations.HubSpot Platform Optimization: Surpassed FY23 enhancement goals, streamlining operations and maximizing efficiency on the HubSpot platform.Conversion Excellence and Cost Efficiency: Exceeded forecasted SQL conversions (30-32% against projected 25%) and achieved a 40% reduction in CPL, showcasing a focus on driving conversions while optimizing costs.Remarkable Organic Search Growth: Orchestrated a 187% YoY growth in Organic Search-originated MQLs, contributing to 16% of total MQLs in FY23.My passion lies in leveraging strategic insights and technology to drive impactful marketing initiatives. Let's connect to discuss how I can bring my proven expertise to your team.

Responsible for global Demand Generation for the entire 8x8 CPaaS Portfolio - enabling a more joined up and nuanced solution lead story telling

Current Engagement:Recent Engagements:Head of Business Marketing - RingGo - The Worlds largest parking management technology companies. Creating a new marketing team embedding CRM and MarkOps accross the UK BusinessI was offered a permanent role and with the impact of COVID, I took on the role B2B Marketing Lead at Vodafone Business• I was contracted to establish the go-to-market strategy in a new division, design and implement a marketing budget of approx. £10m• Working with multiple agencies on Events, Creative and Search. • Led a project to procure and on-board a new agency to provide 50 LDR Heads as first line response in the 10-500 employee space. Focusing on LeadGen and Profiling Activity • Since starting, I designed and launched marketing campaigns delivering 3500 MQL leads to the business with £35m top of funnel Pipe• Interim Director of Marketing - Leading BPI/BPM Software Company expanding into the UK / EMEA Market - 3 Month contract to focus on specifying a new corporate website, social media, to create a Marketing Plan and Budget, to design a staffing structure, to evaluate and shortlist a new Global CRM System, and appoint local marketing and PR Agencies • Head of EMEA Marketing - Global EdTech Company – 5-month engagement focusing on Interim Leadership of the EMEA Marketing Team whilst the company was being acquired. Revamp and relaunch a multi-tiered EMEA Channel Partner Program, Partner Marketing, • Senior Consultant - Major local airport – 3 Month Contract to create a stakeholder engagement strategy endorsed by the CEO and Main Board - Including a corporate social responsibility program along with engagement with Local and Central Government, and resident’s groups across the local area

Embarcadero is leading supplier of innovative Database Management, Application Development solutions, and is leading the way on delivering software development platforms for the Internet of ThingsResponsibilities & Achievements;• To lead all marketing activity for the direct and indirect channels. [approx. 20% Direct / 80% Channel]• Drive in country and Pan European Partner marketing and planning for 25 Partners • Responsible for developing, co-ordinating and leading omnichannel marketing communication, campaign development and management, • Creation and management of the internal and external marketing roadmap – taking the high-level corporate plan and developing measurable marketing strategies and programs for both the Direct and Partner markets• Management of all 3rd party agencies and other external marketing partners• Deliver creative, effective and measurable strategies and tactics that increase awareness of products and services and drive revenue, inc. including offline and online marketing programs, installed base marketing, conferences and tradeshows, telemarketing, Partner and Channel marketing. Covering above, below and through the line• Industry networking – building the profile of the company with speaker and panel support, Gartner engagement and thought-leadership around the Internet of Things • With an annual budget of approx. $3m my team was responsible for the day to day management of Eloqua and SFDC lead management, as well as the end-to-end social media strategy.• Key successeso Designing and implementing a comprehensive “manage the business” dashboard, metrics and reporting o Improving lead follow-up from approx. 20% to approx. 75% in 4 quarters o Delivering a 3x improvement in click-through rates of our outbound communication o Strategic review of all agency provision – Including Events agency, PR support

Promoted to run for Distribution/Reseller and retail marketing to over 150 partners across Middle East, Africa, Russia and Eastern EuropeResponsibilities & Achievements;• Responsible for end-to-end planning and management of programs including internal communications, tools, ROI tracking • Management of B2B awareness and lead-gen marketing activity campaign engagement• Review and management of 3rd party agencies and other external marketing partners with an annual budget of $1.5m• Led 24 Internal and 36 Customer facing events inc 3 large Conference with 500 delegates and GITEX and BETT trade shows• Increased revenue by 33% YoY. • Campaign example – “Rebate” – Designed and launched a rebate program across 15 countries and 1250 Partners

Promoted to drive B2B Partner Marketing for Western Europe for both distribution/reseller partners and direct customers – the product range covered Software, Imaging, Enterprise products, services and Displays Responsibilities & Achievements;• Responsible for all lead generation for both Direct and Reseller Channels for the Dell Peripherals segment, including 30 events a year• Led a team of marketing specialists delivering revenue pipeline and lead generation across EMEA, Including Salesforce integration• Campaign success -“Expiry” – A targeted software license renewal program – increased renewal via Dell to approx. 40%• Campaign Example - “what happens when the lights go out” lead-gen campaign on power and cooling product -Pipeline of $7.5m• Campaign Example – Targeting dormant and new resellers – Created pipeline worth of $14m• Created a new engagement model to reduce complexity of managing 48 Partners and maximise MDF income

∙ Responsible for the marketing of Software & Peripherals [S&P] for across all Dell Channels∙ Third Party Products and Dell Branded Options across EMEA covering Cables to TVs - Memory to Monitors. Active portfolio of 350k products in 15 Countries∙ Owned S&P marketing & Online Demand Generation for S&P EMEA – ∙ Managed a $5m marketing budget and 24 staff∙ Designed an launched a site monetisation program which generated around $3.5m in funding∙ Own end-to-end Go-to-Market strategy for Consumer S&P market∙ P&L owner and forecasting process for S&P EMEA – including Promo and Pricing Management

Recruited to create and manage a new Corporate/BTB Channel across EMEACreated a B2B Partner Program to increase loyalty and retention of Partners – 8% increase in comparable sales in first 3 months of operationGrew OEM channel from $3.5m in CY04 to $21m in CY06 Owner of Marketing across OEM and Corporate Channels – approx. $1m annual budget and a rebate fund of $2.1mEstablished Belkin as one the largest OEM peripheral suppliers to Dell, Apple, HP & IBMManaged a team of 4 direct reports across EMEA

Designed and implemented a Channel Sales Model including Distribution, Mail-order, Corporate or Retail in France, Spain, Netherlands and Italy - company had operated a limited direct model previouslyBuilt a successful $8m business in the first 12 months of operation. Recruited Partners in all territories and secured numerous retail opportunities.Secured first supply agreement with QVC for Buffalo

A specialist software company providing Audit, Inventory and Network Migration Services. Responsible for Channel sales, marketing, partners, trade Shows and eventsLarge footprint in Local Government and Public SectorDesigned and launched a marketing program for the UK MarketCreated a Channel partner program.Managed the day to day contract negotiation with BT Global Services

EMEA Program Manager for Exxon Mobil Global Office Rollout – $75m in 12 months across EMEAAdditional Business Development role targeting new business within the contract generating approx $10m of new businessAccount Management for BP, Amaco, Microsoft, Shell, PhilipsAccount Director for Intel Academic Donation ProgramEmployment ended due to redundancy

Responsbile for Sales and Marketing of HP Systems Products - Desktops, Notebooks, Servers, Workstations and Networking ProductsDeveloped and launched to all Sales Teams a new quote / lead management sytemRegularly Over achieved against targets - Increased Revenue from £150k PM to £1.5m PM. Designed marketing campaigns and promotional events to increase sales and market share.