Marc Caputo Email & Phone Number

Florida, United States

Buffalo Grove, Illinois, Us

The Sr. Digital Marketing Strategist (Automotive) is the liaison between the client and Affinitiv Digital and ensures that the client's goals and needs are being met and performance metrics are delivered each month. They are responsible for delivering optimal brand presence across SEM (including Display/Remarketing), YouTube True View campaign performance, Social Media Marketing (Facebook, Instagram) and working with the SEO department for all search engines. They are primarily responsible for developing and maintaining strong relationships with our clients that stretch beyond basic metric reporting. As a full-service agency, we pride ourselves on bringing our clients well thought out ideas, insights and strategies that will positively impact their business and create long term trust between parties.

Towson, Maryland, Us

Towson, Maryland, Us

Towson, Maryland, Us

National Sales and Marketing Director for Driven IQ. We are a 1st Party Data Solution Provider. We Own, Capture and Provide 1st Party Data Audiences for our Client Partners.

Over the past 5+ years consulted data based marketing companies, advertising agencies and their clients on Ad technologies including SEM, FB, in-market display, retargeting, geo-fencing, programmatic, native, Google AdX and the Trade Desk. Educated and consulted clients on an ROI data based strategy, utilizing Google Analytics reviewing KPIs such as brand and direct traffic, VDPs, leads, sales, store visits and gross profit-PNVR.

Baton Rouge, Louisiana, Us

Responsibilities included leading the new business team by establishing TMG’s lead management and communication process. Continually training the sales team and agency team members by informing, educating and consulting the teams on retail automotive marketing best practices, creating, implementing and marketing key differentiators in the agency space – The Moran Group Advantage. Developed customized agency presentations for the GM DDSP IMR program based on digital assessments, 360 communication plans including budget planning, Why Buy/Service creative, direct, PR, seo/sem, display, video pre-roll, social media content, advanced media strategies and tactics including CTV/OTT programmatic ads. Establishing TMGA with a new KPI reporting method. By utilizing Google Analytics TMG we were able to compare our own dealers’ campaign effectiveness to NADA averages and promoted successful agency/client case studies.

Atlanta, Ga, Us

Established and managed agency field team (OEM regional representatives) overseeing 175 Southeast Toyota Dealers and 14 district sales managers. Directed 8 field managers working from in-home offices stationed throughout the southeast region. Oversaw media budgets, regional sports partnerships, sales trends, competitive OEMs and dealers, Google Analytics, online traffic, promotions, integrated sales events, CRM analysis, interactive/data-based marketing. Ensured bicultural communication efforts by working closely with SET’s Hispanic agency (MGS). Educated and consulted Southeast Toyota Dealers on all aspects of Tier 1,2 and 3 marketing and advertising strategies, emerging technology platforms, traditional and digital creative, website recommendations, SEO/SEM, pre-roll video, Google Analytics, Google Dealer Guidebook, digital display, YouTube, Facebook, Instagram and Twitter communication.

Atlanta, Ga, Us

Fort Lauderdale, Fl, Us

Managed 30 Florida retail AutoNation USA dealerships. Liaison between agency and the AutoNation USA marketing department. Forecasted sales plans and media budgets. Worked directly with creative teams to develop Brand-Tail 360 messaging for all of the AutoNation USA markets. Ensured seamless bicultural communication by working with AutoNation USA's Hispanic agency.

Bachelor Of Science - Bs, Marketing

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services