Dynamic and innovative storytelling, communications and consulting within the wine, food, and luxury industries, Spill the Story is dedicated to empowering brands, students, and professionals in crafting and refining authentic narratives for sustained business success. Our expertise extends beyond storytelling to include the design and management of customized team-building events and experiences, ensuring that no story is left untold. At Spill the Story, we believe in the transformative power of a well-told narrative to elevate brands and foster enduring connections.

Working with the Hospitality Business and first-year diploma students, I lead workshops on the effectiveness of storytelling and communication. I also judge their annual "private wine label" competition.

Write, host and produce a popular online video series for this distinguished food and dining brand.Collaborating seamlessly with sponsors, editorial, and content teams, we fostered a dedicated and engaged audience, garnering an impressive average of 50k unique viewers per episode. Moreover, our work played a pivotal role in cultivating strategic business partnerships. This achievement not only elevated the brand's online presence but also demonstrated my skills at aligning creative communications with key business objectives.

I had the privilege of hosting and moderating the annual Great Wine Capitals summit, a milestone event held for the first time in Switzerland. This year's discussions and themes revolved around the nuanced interplay between "tradition and innovation" in wine tourism and experiences. I closely collaborated with Swiss winemakers, industry leaders and the more 150 diverse delegates from the global Great Wine Capitals. Leveraging my knowledge and collaborative skills across multiple agencies and organizations such as Etat de Vaud, Swiss Wine Promotion and Lausanne Tourisme, I ensured the summit provided a rich platform for meaningful discussions, fostering connections and insights within the global wine community.

Crafted and refined key messaging and compelling storytelling concepts for prototype coffee products. My collaborative and flexible approach shone through as I closely partnered with senior brand managers, product designers, and global consumer research teams. Working seamlessly under tight deadlines, I contributed creative solutions facilitated effective testing, creative communications, and delivery of crucial results, contributing to the projects' success.

Managed corporate communications, brand messaging and events for this online startup. Crafted impactful B2B and B2C marketing collaterals and developed strategic partnerships, amplifying reach and target demographic. Hosted both online and in-person events/experiences on various platforms, playing a pivotal role in deepening consumer comprehension of the brand. My multifaceted approach contributed to a comprehensive and compelling brand narrative, fostering growth and connection in the competitive startup landscape.

Spearheaded the development and hosting of diverse online interactive events for YPO’s Chapter members.Collaborating closely with internal stakeholders and the Professional Learning manager, we orchestratedengaging and informative online experiences, consistently attracting hundreds of members. In a dual capacity, I managed the end-to-end procurement and logistics for each event, ensuring seamless execution, including the coordination of food and wine tasting kits. This role showcased my ability to adapt and utilise digital technologies, foster meaningful connections and efficiently handle the practical aspects of event management, contributing to the success of YPO's virtual initiatives.

Collaborated with a dynamic internal communications team, spearheading the global launch of a seniorleadership series, showcasing innovations through impactful storytelling. Delivering exceptional results, it saw a remarkable 65% average increase in both staff and brand engagement. Recognized as a finalist in the prestigious European Communications Awards for excellence in multi-market internal communications and campaigns. Additionally, I collaborated effectively with the People & Culture team to execute in-house learning initiatives and team-building events, focusing on implementing story-led communication and problem-solving strategies. These initiatives further underscored my commitment to supporting engagement and continuous learning for all staff.

Producer, editor and host of Get Swissed, an online travel series with Switzerland Tourism, exploring different regions and activities across the entire country. Collaborating with multiple local tourism offices, marketing/promotions and social media teams.

Elevated engagement and industry support in a voluntary leadership role as the Head of the Cross Content Summit Committee for the annual Children's Festival of Children's Content. Collaborated with esteemed leaders from the global content industry, including Disney, Nickelodeon, and Cartoon Network, for an event organized by the National Book Development Council. Successfully increased attendees and engagement, fostering enhanced industry backing and contributing to the summit's overall success.

Develop, Produce and Direct various live/theatre productions for children and adults.

Collaborated with a dynamic team of producers to conceptualize, develop and produce compelling factual entertainment and high-profile branded content for global audiences. Clients/broadcasters include Disney, Discovery, CNA, Netflix, HBO and Starworld. In addition, managed globalcommunications and media relations, serving as the company's ambassador at prominent content markets and events. Helped initiate Beach House Academy, a well-received internal training series. Through a curated program of events and workshops, we empowered and assisted staff, fostering a culture of professional growth and interaction within the organization.

Served two terms on the NZCC ExCo. Charged with developing and strengthening ties across the Creative Industries between New Zealand and Singapore/SEA.

Managed teams across Singapore and Australia, orchestrating the successful launch of a new original content division and securing an impressive 30% increase in turnover in the first year, securing new partnerships with global sponsors and broadcasters. Highly organised and efficient, I instilled a collaborative and creative problem-solving ethos across diverse projects and teams, ensuring maximum creative impact, while achieving key business objectives. Drawing on my dual expertise as a journalist and public speaker, I adeptly conceived and presented innovative concepts and partnership proposals to senior leaders and brand managers. I also represented Active at industry events and markets, contributing to the company’s visibility and strategic positioning in the industry.

Working with broadcasters and content providers across the Asia-Pacific. Developing new content/series under the ActiveTV 'Originals' division.

Played a pivotal role collaborating with channel heads, producers, and editors in Singapore and California for this renowned global entertainment channel. Managed the successful brand redesign in Asia, introducing a new editorial focus and establishing key partnerships. Actively participated in all studio and location shoots, serving as the brand representative and providing critical support for budget tracking and production teams. Effectively managed performance tracking and ratings, ensuring the renewal of the season in both 2013 and 2014. This fast-paced role allowed me to leverage my management skills and commercial content producing, demonstrating a keen ability to manage creative goals and stakeholder expectations, while meeting stringent broadcast deadlines with the team.

In a dedicated, long-term voluntary role, collaborated with the Workforce Development Agency (WDA) across diverse disciplines within the Creative Industries sector. Provided strategic consultation on talent attraction and played a pivotal role in shaping the industry's evolution. Specifically, offered valuable insights and recommendations in the areas of writing, content production, journalism, and radio/television. Contributed numerous industry ideas and recommendations enhancing professional development in Singapore's creative landscape, underscoring a commitment to fostering enduring positive change within the sector.

Perform narrative and character voice styles for various corporate projects at HVS. Clients included OCBC Bank, Seed institute.

Led a global team of writers for this monthly international content trade magazine. In collaboration with the print and design teams, spearheaded the redesign of the brand website, resulting in an impressive 72% increase in traffic and engagement within the first 12 months post-launch. Leveraging a strong creative network, I cultivated strategic partnerships with leading platforms and channels to amplify the magazine's reach and influence. Additionally, shared insights and expertise by speaking at various content and marketing events, contributing to the industry dialogue and enhancing brand awareness.

Following my departure as Producer/Presenter from the China Daily online channel in 2008 I have remained a consulting producer for the team, advising on editorial direction, look and technical/studio work.

Lead the media news team for the 2008 Olympic Games in Beijing. Reported and anchored the Olympic Channel for the China Daily online.Also trained junior staff and consulted on media development projects

Freelance food writer and photog for the monthly what's on/lifestyle magazine.

Sub and contributor with the Straits Times, national daily. Previously producer with online news channel

Editor and writer for this youth lifestyle and technology magazine distributed to schools throughout Singapore

Journalist/Reporter and News Reader for New Zealand's highest rating news radio station

Enhanced visibility and drove growth for NZ's national student recruitment service. Collaborated with the FutureGrads specialist placement program and managed all communications. Cultivated strategic partnerships with university and polytechnic groups, expanding outreach to Maori and Pasifika tertiary students and community organizations.

Produced, directed and designed theatre productions. Acted in various plays and musicals

Produced/directed various ICT and online education projects. Taught video production and script waiting to students and teachers, from primary to tertiary level. Writer and voice talent.

Variety of television production roles