Marc Rogers, Csm Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Venice Beach Office, Us

Sr. TPM and CSM, managing a cross-functional engineering team that have developed and deployed an AI-based programmatic ad engine that optimizes digital media with custom features based on the audience it's targeting. I leveraged Agile methods and scrum ceremonies to effectively work with internal and external product owners to deliver the milestone deliveries meticulously outlined on the product backlog and helped system engineers get stakeholder approvals. I also delivered program-level reporting that tracked all the details captured on the product roadmap, including its alignment with the goal of expanding the ad engine to all domestic and international media partners by the closing of Q4, 2023.Responsibilities Included:▪ Developed and owned the project roadmap, plan, including playbooks, resources, roles, responsibilities, and scheduling for multiple clients and stakeholders▪ Defined expectations and gathered agreements with product managers, engineering, and DevOps to ensure timely delivery of projects using agile methodology▪ Lead CSM for software and data engineering teams, ensuring effective and efficient resource allocation and collaboration▪ Created and maintained project cost and budgetary documentation, using estimating models and best-practice based on historical data▪ Coordinated all project and program activities with stakeholders, creative, technical, application, QA, and delivery teams, using streamlined communication channels and tools▪ Provided comprehensive, weekly reporting on risk analysis, program status, and escalation issues, using data-driven metrics and dashboards▪ Reviewed, managed, and deployed project change control, using standard processes and procedures▪ Measured and monitored all progress, using defined checkpoints and milestones, to ensure that all projects met or exceeded expectations and delivered on schedule▪ Balances scope, schedule, budget, quality, and risks, using problem-solving and decision-making skills

Los Angeles, Venice Beach Office, Us

Sr.Technical Program Manager and Certified Scrum Master (CSM), leading Pluto TV’s International engineering team in expanding PlutoTV to 27 countries across North, Central and South America and the United Kingdom. I followed a rigorous and effective Agile SDLC model, which involved planning, developing, delivering, and monitoring the software product. I also integrated the mobile app with various media SaaS systems that enabled flexible and scalable delivery of PlutoTV’s content. Additionally, I managed the data science and data engineering team that used AWS to develop and deploy the app. As the scrum master for this team, I facilitated communication and collaboration, coached the team on Scrum principles and best practices, and removed any impediments to the team’s progress..Program Management Responsibilities Included: ▪ Managing the AWS engineering team, UX design, implementation, and execution of PlutoTV website and application that was localized and published in global markets ▪ Leading the global media team in implementation and integrations of programmatic media into 3rd +party systems▪ Driving the Agile methodology by managing a multi-functional programming, creative, and data engineering team building and delivering the Pluto TV digital product across a multitude of mobile and televisions devices in 27 Latin American countries, Spain, and in the United Kingdom

Los Angeles, Venice Beach Office, Us

Contract Sr. Technical Program Manager and Certified Scrum Master (CSM) at Ticketmaster, leading the development of a customer request system to comply with the GDPR and CCPA regulations, using the Agile Software Development Lifecycle (SDLC) model. I also managed data transformation and digital marketing initiatives for data analytics teams, aiming to improve fan engagement, fan acquisition, and SEO. I oversaw and coached the data science, media, and data engineering teams, who created and maintained the ETL processes that moved data from various sources to the Salesforce Marketing Cloud, a SaaS platform for digital marketing automation and analytics. I also leveraged the AWS Cloud, a SaaS platform for cloud computing services, to host the Snowflake data warehouse, a SaaS platform for data storage and analysis. I used Kafka, a SaaS platform for distributed streaming, to handle real-time data ingestion and processing. I ensured the data quality, efficiency, and security, and facilitated data-driven decision making and insights for the business stakeholders.Responsibilities Included:▪ Managing all aspects of ETL development which included deliverables from data architects, data engineers, data analysts, database/warehouse developers, DBAs, data scientists, BAs, and ETL developers▪ Running milestone meetings, sprint planning, and resource-leveling with PMO leads▪ Regularly meeting with the team leadership to ensure that work was progressing according to agreements made on the roadmap▪ Owning schedules and managing backlogs▪ Serving as the scrum master by running daily stand-ups▪ Managing program artifacts that capture ancillary information necessary to document, maintain and improve the product and process▪ Maintaining resources within the business and curating relationships with internal and external partners

Los Angeles, Venice Beach Office, Us

Sr. Technical Program Manager, Certified Scrum Master (CSM), and Digital Content Platform Specialist leading a local and offshore software engineering team for the Digital Technology & Operations group to research, identify and implement an end-to-end SaaS solution that meets the media publisher’s business requirements and Nexstar Media’s monetization goals. This effort was executed by following an SDLC methodology to oversee the entire project lifecycle, from gathering primary stakeholder information, to building a use-case around how they manage content on the current, outdated system, to managing a UX team producing diagrams based on the information gathered, to selecting WordPress VIP as the most cost-effective solution proposed. Once approved, I managed the development of the selected, SaaS-ready content management platform that integrated with a suite of Nexstar Media’s products, programmatic media containers and microservices. This development effort also required a platform migration of 650+ local and national news websites to the WordPress VIP solution. .Responsibilities Included:▪ Collaborated with station and business development leadership to elicit program requirements▪ Conducted usability interviews with publishers to understand their content publishing workflow and improve the new system's user experience▪ Led a UX team to design a new UI layout for station sites▪ Established project scope, budget, risks, deliverables and success criteria with the PMO▪ Coordinated with product team to create user stories and product definitions for new features such as AMP mobile pages, Envato player integration, and Next.js front-end management▪ Facilitated daily standup meetings as the CSM for the engineering teams developing the new system and maintaining the previous platform▪ Oversaw the media and ad teams setup and execution of media and campaigns▪ Implemented a monthly core product release and tracked team progress in biweekly sprints

Los Angeles , Us

Team lead overseeing the ideation, creation and implementation of an online retail strategy that aligned with the Beats by Dre brand identity and voice to attract customers and increase sales. To engage the audience, this effort was designed to showcase the diverse and influential artists, athletes, entertainers and musicians who represented the urban culture and its fans. To increase audience activation, brand experiences were crafted and distributed across various global retail partner sites, and strategically positioned for product awareness on digital storefronts and product detail pages. The aim was to enhance the consumer journey and transform the brand voice into a product conversation as an engagement mechanism that would appeal to multiple audience segments and boost unit sales on retail partner sites. As a result, we achieved a remarkable 32.7% increase in product sales of the Beats day Dre, Studio3 models in the fall and winter seasons of 2017.Responsibilities Included:▪ Booked and implementing content and merchandising strategies that aligned global retail partners with artists, athletes, entertainers, and musicians who embodied the culture and its fans▪ Worked with global retail partners to optimize merchandising strategies based on data-driven insights from test run to enhance brand experience and product awareness▪ Liaising with Apple, to oversee procurement and logistics for the content strategy distribution across global retail partner sites▪ Led a cross-functional team of brand creatives, writers, product specialists and programmers to design+deliver branded content that featured the full range of Beats headphones+preserved the brand aesthetic▪ Engaging with musicians and hip hop artists to cultivate brand loyalty and advocacy for the Beats brand and culture▪ Sourcing and securing airtime for notable and up-and-coming musicians and hip-hop artists on Beats1 Radio to co-promote the Beats by Dre products and music to broader audience.

New York, Ny, Us

Executive Vice President and Integrated Executive Producer leading the production and delivery of various digital and broadcast media campaigns for clients and agencies within The Interpublic Group of Companies. My most notable achievement was holding the Executive Producer title for the Obama Care initiative which involved managing the entire Covered California media delivery identified in the "Test," "Launch," and "Sustain," campaigns. I also created and executed online gamification media releases for Genentech, digital storytelling features for Unilever, California Avocado Commission, and General Motors.Responsibilities Included:▪ Communicating with Sr. management and other stakeholders on the project goals, scope, budget, timeline, and deliverables▪ Coordinating with Sr. management, agency clients, and cross-functional teams, sister-agency production teams, and 3rd-party vendors to ensure alignment and integration of media strategies and tactics▪ Reporting to agency clients, primary program stakeholders and other relevant parties on the project progress, performance, and outcomes▪ Solving any issues or challenges that arose during the project execution and deliveryEvaluating the integrated, multi-agency-wide, production results, gathering feedback and identifying areas for improvement and mentoring team to develop an environment for learning and growing▪ Developed the WCAG Accessibility integration strategy and protocol that was applied to all Covered California Media

Oo

Digital Project Manager and UX Designer responsible for maintaining a strict standard of digital execution associated with the agency's creative reputation. Responsibilities Included: ▪ Managing engineering resources, requirements, budgets, schedules and quality of various digital projects for a creative agency, such as integrated campaigns, branded storytelling content and digital media ▪ Evaluated project results, forecasted outcomes and mitigated risks using data-driven analysis and tools, such as Google Analytics, Jira and Asana ▪ Designed user-friendly and engaging interfaces for web and mobile applications using HTML, CSS, JavaScript and Adobe XD, following user research, wireframing, prototyping and testing processes ▪ Ran daily scrums and facilitated communication and collaboration among cross-functional teams of developers, designers and clients, using agile methodologies and best practices

El Segundo, Ca, Us

Integrated Producer and Sr. Project Manager in charge of concepting, producing, managing, and distributing the Kia Soul Shuffle Slam contest, a YouTube-based campaign that featured LMFAO musicians and offered a Kia Soul and other prizes to the winners. This was a project-based contract role that was formed to support an experiential program for KIA Motors America by leading an integrated team of software engineers and video production team. This program, in-conjunction with the television commercial presence, was responsible for driving so much hype around the newly designed 2011 Kia Soul that the vehicles delivered to the US market were sold out and back-ordered with zero inventory until mid-2012.Responsibilities Included:▪ Procuring the prize team and handling the legal aspects of the contest▪ Managing the creative production and defining the branding of the campaignSelecting vendors and overseeing the contest logic and participant selection▪ Designing the user-experience on the YouTube platform and managing the music licensing▪ Coordinating the creative team, the writing team, and the engineers using a waterfall approach

Los Angeles, Ca, Us

Sr Integrated Producer responsible for facilitating programs for entertainment and consumer brands. I was responsible for delivering digital initiatives that involved 360-digital production, traditional video production, and game production. I created and managed integrated campaigns that leveraged movies, social media games, and branded storytelling content to engage the audience and promote the brand. I coordinated the digital media production and distribution process, ensuring the quality, timeliness, and budget of each project. I also collaborated with internal and external stakeholders, such as creative teams, developers, and media partners.Responsibilities Included:▪ Managed and led the production of creative projects across various media formats, such as digital, broadcast, social, and print▪ Coordinated and communicated the project scope, timeline, budget, and deliverables to the client and the agency staff▪ Collaborated with the account team, creative team, and other agency personnel on marketing recommendations, strategies, and actions for the client▪ Negotiated contracts, secured sourcing quotes, and purchased, licensed, and managed stock photo, video, and musicIdentified best practices and developed new systems, tools, and solutions for complex integrated client projects▪ Provided added value to the client through economical and savvy production management

Long Beach, Ca, Us

As a Project Manager and UX Designer, I managed a cross-functional team that designed and developed digital projects for Nissan USA and Infiniti Global Automotive brands.Selected Projects: GTR Microsite: a dedicated website for the Nissan GTR sports car ▪ NissanUSA.com: the official website of Nissan USA ▪ Infiniti.ru / Infiniti.ch: the regional websites of Infiniti for Russia and Switzerland

Aliso Viejo, Ca, Us

Managed a portfolio of automotive, technology, and entertainment clients with digital media-based requirements. Responsibilities included project planning, facilitation and management; UX and prototype development; managing creative and software development teams building websites, content management systems, and e-commerce platforms. Additional role responsibilities included light programming in.ASPX and SQL, commercial broadcast production, creative direction/production, and live events production.Portfolio: ▪ Boost Mobile Pro Surf 2005, 2006, 2007 - Website, Streamed Online Live Broadcast, Live Surf Contest + Logistics over 2 Week Period at Trestles, San Clemente, CA▪ Boost Mobile Streetball 2004, 2005, 2006, 2007- Website, Streamed Online Live Broadcast, Live Streetball Event + Logistics across 14 US Markets over 3mo period▪ Boost Mobile RockCorps 2006, 2007 - Website, Live Event Logistics▪ Boost Mobile ‘Where You At?' Travis Barker, BabyPhat, Fat Joe campaign and supporting television commercials ▪ AMCI RevItUp Programs for Mazda/Chevy - Website, Live Event Logistics for 2003, 2004, 2005▪ AMCI AMG Challenge▪ Brushfire Records (donavonf.com) - Website, PT Cruiser co-branded PR stunt▪ Winn Grips - Localized Websites for US and Chinese markets

New York, New York, Us

Led and supported digital projects for various wellness brands, leveraging creative skills and project management expertise.Key Achievements: ▪ Online publication of the Merck Manual, a comprehensive medical resource ▪ WebMD’s transformation from a software provider to a media platform ▪ Digital media campaigns to promote the IL-2 clinical trial for cancer treatment

Bachelor'S Degree, Commercial And Advertising Art

Certification, Fintech Entrepreneurial Program