Marc Cooke Email & Phone Number

Created look & feel, layout, and narrative flow of current MMi deliverables for flagship clients, ensuring data visualizations properly illustrate insights and audit results are clearly conveyed

Audited more than $3B of media, across national TV, local TV & radio, digital, social, and paid search, uncovering more than $250MM of recoverable under-delivering mediaPresented to client stakeholders and agencies, communicating media audit results, recommendations, and outlining any action to be taken

Helped a rapidly-expanding national brand identify markets of opportunity by building a market prioritization tool, ranking DMAs based on their objectivesDeveloped client-specific custom templated reporting, inclusive of all traditional & digital media campaign componentsCreated a dynamic reporting template designed for bulk SEM datasets to succinctly report performance from the campaign-level down to keyword-levelRegularly updated search & media planning teams with on-going campaign updates and insights for performance optimizationsBuilt resources to help internal planning teams streamline monthly client billingCollaborated with search, media, & account service teams to condense 40+ slide monthly client reports into weekly-updated digestible one-page dashboardsDeveloped the format & template for sunset creative reviews

Chief architect of all agency reporting and analysis of app usage and digital & social media clientsOverhauled all client-facing digital reporting templates to greater enhance insightful takeaways, learnings, and actionable recommendations for improving the performance of digital advertising and social presencePresented all digital performance evaluations and recommendations to clientsCreated dashboards distributed to the digital planning teams to monitor creative rotation, budget pacing, and vendor performance on a daily basisCreated a client-specific dashboard to monitor funnel fall-out to identify areas of weakness, opportunity, and potential growthDesigned and generated DMA-specific heatmaps to detail the impression delivery of national homepage takeovers relative to target population Authored the standing digital media process flow to ensure proper division of responsibilities

Solely responsible for all digital reporting and analysis of Nissan Tier 2 digital mediaCreated a dashboard to monitor daily digital metrics across various tactics and identify performance trends to assist with campaign optimizations and provide actionable insights in an easily readable formatProvide daily reports to traditional planners to assist them with monitoring Regional Marketing Program local digital efforts to ensure deliveryCreated dashboards to monitor budgets, impression pacing, and DMA-level performance for quarterly cross-regional sales eventsCreated a master planning document distributed to all regional offices nationwide to automate the generation of flowcharts for client presentations and to export TRP goals for upload

Developed customized templates for client-specific reporting to improve accuracy, reliability, and reduce reporting time by 80%Enhanced Excel reporting templates already in use to automate reporting process, accommodating dynamic CPMs and adjustable look-back windowsInstrumental in the development of Click Here’s proprietary reporting technology, including quality control, troubleshooting, and outlining the necessary architecture of multiple attribution protocol reporting Delivered daily, weekly, monthly, and ad hoc reports on time to assist with optimizationsDeveloped and implemented a dashboard to track leads and conversions to continually optimize display, search, and direct response radio campaignsAssisted Anayltics Director with strategy development and reporting execution for The Richards Group media team

Media group point person for evaluation of emerging media in the traditional media landscapeEvaluated and analyzed sales and coupon redemption data for HoneyBaked Ham to prioritize distribution of limited media budgetsEvaluated client sales information to identify potential sales growth markets using a BDI analysisClosely monitored national and local competitive spending to identify trends and identify ways to strategically optimize media mixesMonitored and managed media spending and executions in 14 DMAs and 24 MSAs for MetroPCS, including both local and corporate marketing budgetsPrimary client contact for the planning of catastrophe-response media schedules for Farmers InsuranceInstrumental in the development of the $30MM Farmers Insurance national re-branding campaign, supplemented by TV and radio spot schedules in 40+ marketsEvaluated market conditions and media opportunities based on competitive pressure for the use of planning Farmers Insurance Co-Op ProgramsEvaluated media package opportunities and the relevance to client objectivesMonitored 16 separate market budgets, adjusted goals, and continuously evaluated the media mix for the Hyundai Eastern Region Dealers’ Association

Estimated, negotiated, and placed radio and broadcast television media schedules in 18 markets, including three metered marketsPerformed post-buy analysis of television buys to ensure market deliveryTrained negotiators to use new media buying softwareAnalyzed cost issues and market trends to forecast future budgetsSecured added-value for clients

Placed and maintained media schedules for radio, broadcast television, and cable in 50+ marketsResolved discrepancies and invoicing issues in a timely mannerTrained new Junior Negotiators