Marc Coudeyre, Mba, Cspo (Agile) Email & Phone Number

Minneapolis, Mn, Us

Senior Marketing Communications Manager, US/Americas (Oct 2022 to present)◆ Promoted to senior leader role to create/implement marketing vision for AMERICAS region and provide best-practice modeling/influence for the EMEA/APAC regions. Led multiple initiatives to promote global marketing collaboration. ◆ Developed comprehensive product line strategies with global product managers to execute throughout the year. Customized each strategy based on product line particulars, industry trends, customer needs and competitive analysis.◆ Launched eCommerce site (Q1 2023 using Big Commerce) to support purchasing of all product line parts/accessories as well as facilitate requests to quote for primary instrument sales. Exceeded all revenue targets and considered eComm top performer amongst corporate business units. ◆ In 2023, provided product design, naming and branding alignment for multiple product lines including naming new sensors, redesigning/modernizing instrument panels, and revamping software interface design with updated branding.◆ Established marketing content creation cadence to produce a steady stream of unique, subject-matter-expert social media posts, articles, VLOGs and newsletters to bolster our websites' domain authority. ◆ Converted from Google Universal to GA4 to track marketing content and activities. Researched and implemented additional web analytics tools (Ahrefs, Hootsuite, Big Commerce) to provide further information for web content optimization. ◆ Updated/revamped MOCON branding style guide for alignment across growing product line portfolio. Considered best practice example at corporate. ◆ Streamlined and further optimized 7 Sitecore Platform Websites (6 languages plus sales portal) using multiple SEO strategies include schema mark-up and product page optimization. ◆ Deeper utilization of Salesforce/Pardot platform for internal/external eBlasts and newsletters, optimized and web-to-lead logic and trade show SOPs for improved lead gen.

Minneapolis, Mn, Us

Marketing Communications Manager (Jan 2021 to Oct 2022)◆ Role expanded to include marketing for all four businesses with an Americas focus and continued global collaboration. Within four months, completed marketing team hiring/buildout with combination of ten full-time employees, individual contractors and agencies to manage comprehensive range of digital and traditional marketing deliverables.◆ Launched digital SEO/SEM strategy in Q1. Hit 2021 EOY web traffic goal by March, increased organic traffic by 21% over 2020, and increased web conversions by 18%. ◆ Ramped up content development for SEO efforts: developed Kanban process to generate collateral more efficiently, launched customer and internal marketing newsletters, and produced videos and application notes for the sustainable packaging trend. ◆ Designed and executed Social Media strategy (organic, paid) to boost brand awareness, business lines and core strengths. ◆ Responsible for website management and continuous improvement (nine global sites) while overseeing Salesforce-Pardot market automation process.

Minneapolis, Mn, Us

Product Marketing Manager, Package Testing Products & Services (Jul 2019 to Jan 2021)◆ Within six months, responsibilities increased to manage two direct reports and a second business line. Assembled team of contractors to manage graphic design/illustration, sales and marketing events, and video design, production. ◆ Designed and implemented a global segmentation strategy. First iteration was for coffee manufacturers and included marketing collateral developed in 6 languages, Social Media campaigns in the US and Europe, and web page enhancements. ◆ Pioneered, executed MOCON’s first video strategy to encompass both pithy product introductions and comprehensive “deep dives” on our core instruments. Product intros doubled as virtual trade show content during Covid lockdown.

• Served as Marketing Strategist / (Scrum) Product Owner at small business enterprise (part of Thrivent Financial). Responsible for creating overall marketing strategy, leading training and marketing communication efforts, and kicking off church assessment initiative to expand the business. (Thrivent Financial, Jun 2018 to Dec 2019)— Certified Scrum Product Owner (CSPO) coursework/certification, October 2018.• Led research and analysis efforts on key industry trends and reporting out findings, developing action plans for marketing leaders for use with key customer accounts. (Skyline Exhibits, Feb-Jul 2018)• Implemented confidential state assessments and standards with rubric validation methodologies. • Created strategic marketing plan for community development organization including strategic vision, deep dive market insights and tactical plans. • Built strategic plan for health and wellness company for 3 projects: retail launch plan, packaging development and innovation concept consolidation.• Developed business plan for non-profit organization including market analysis, tactical implementation plan and go-no go decision grid.

Eden Prairie, Minnesota, Us

SunOpta Inc. is a leading global company specializing in the sourcing, processing and packaging of natural, organic and specialty food products. Integrated from seed through packaged products and with a focus on strategically significant vertically integrated business models, we can deliver the best quality and value.Created and developed innovation process and robust new product pipelines for healthy snacks and healthy beverage businesses. Initiated proactive CPG portfolio strategy, ranging in product offerings and capabilities from top in-market performing products (OptaCore) to innovative ideas. Oversaw marketing for key account management team for a Top 3 customer, leading collaborative efforts with COO and senior leaders to generate new product ideas for core brands. ◆ Generated over 350 total new product ideas, narrowed to 15 to 20 commercially viable products per platform, for estimated 2016 sales of $10,000,000. ◆ Delivered first-ever comprehensive “snacks portfolio sell kits” to sales team. ◆ Expanded Top 3 Customer's product portfolio from non-dairy beverage to nutritional bars and fruit snacks, with initial sales of $5,000,000 for three projects.

Coon Rapids, Mn, Us

FMSC is a fast-growing non-profit that provides nutritious meals to clinics, orphanages, schools, and missions in nearly 70 countries around the world. Meals, just 22-cents each, are funded by donors, and packed by volunteers at seven sites plus a nationwide MobilePack program. Charity Navigator has given us their highest four-star rating for eight consecutive years.Led team of 20 staff and contractors in wide range of marketing efforts, including retail outlets, event planning, direct mail, database management, customer service, and Web, social media, and PR communications. ◆ Implemented most successful “gala” event in 26-year history, with over $700,000 in donations raised. ◆ Spearheaded marketing efforts in Philippines typhoon disaster response, raising $527,000 in five weeks.

Marshall, Minnesota, Us

Marketing Manager, Strategic Growth Platforms, 2010-2013Developed product line beyond frozen portfolio. Established and managed cross-functional team in area of ready-to-eat pizza crusts. Unveiled creative package solution and unique design, creating Freschetta Artisan Pizza Crusts sub-brand. Directed efforts with top-tier customers and sales to create account-specific marketing plans. ◆ Employed outside vendors to design merchandising, gaining distribution at top ten retailers in 2011 and 2012. ◆ Reevaluated consumer proposition and launched aggressive value iteration, resulting in 51% sales bump in 2012. ◆ Developed product line in five-months and launched product line into Walmart in 2011.Innovation Manager, Consumer Brands Innovation, 2007-2010Directed innovation efforts for snacks and single-serve businesses. Appointed to innovation group to develop platforms 18 to 24 months out across all brands. Initiated development, plant testing, and launch of new-to-category pizza slices product, including creation of proprietary crisping technology. Managed cross-business unit teams and projects, identified cost-savings ideas, and co-created health & wellness vision. ◆ Researched and co-led initiative to design consumer-grounded innovation process, applying process to create three-year pipeline. ◆ Supervised internal and external partners to research licensed options and generate positioning and packaging for Bon Appetit master brand for “uber-premium” frozen meals, creating eight-SKU lineup for 2011 launch.◆ Rapidly developed and launched Red Baron Flatbread Melts in 2009.◆ Launched “Red Baron by the Slice” in 2010, achieving $30,000,000 in year-one sales.

St. Paul, Mn, Us

◆ Managed innovation initiative for licensed brands frozen novelties from initial research to final recommendation. ◆ Assessed all aspects of product development, presenting 23 innovation projects for launch. ◆ Designed and commercialized new-to-category four-SKU line of Pillsbury ice cream cakes. ◆ Launched line into 160-store Super Target test market within first three months. ◆ Directed idea generation, Internet testing, and focus groups, leading to more than 1,000 business-relevant concepts. ◆ Evaluated and scoped product feasibility, costing, logistics, and manufacturing issues. ◆ Researched, identified, and established partnerships with emerging technology companies and potential licensors.

Minneapolis, Minnesota, Us

Associate Marketing Manager, Fruit Roll-Ups, Snacks Division, 2004-2005 ◆ Designed and implemented three fully integrated product events (each with compelling TV advertising campaigns), resulting in 22% growth in business and reversing six-year volume decline. ◆ Secured multimillion-dollar capital budget for revolutionary food-decorating technology, creating substantial cost savings, expanding capabilities, and extending innovation to cross-GMI platforms. ◆ Launched first-ever fruit snacks Website, resulting in A++ rating versus “positive consumer response” metrics. ◆ Developed three new SKUs, incorporating kid insight and TPO delivery. Partnered with DreamWorks on Shrek 2 campaign, leading to 90% incremental sales.Associate Marketing Manager, Nature Valley Pipeline, 2003-2004 ◆ Partnered with Sunkist to develop Fruit and Grain bars. Launched three-SKU line in 11 months with key product points of difference versus competition, breakthrough packaging, and customized marketing support. ◆ Led cross-functional team (R&D, innovation, and health groups) to research, build, and consumer-test product platforms in snack bars category. ◆ Generated robust and diverse five-year product pipeline. ◆ Developed Momentum master brand to launch health and wellness platforms in bars category, including low-carb product. Spearheaded speed-to-market team, leading to timely development of compelling product.Associate Marketing Manager, Yoplait/Colombo, Foodservice Division, 2001-2003 ◆ Created and implemented category management strategy for national sales force, growing FS yogurt volume by 17%.

Blackfriars, London, Gb

◆ Served as sole intern candidate selected to work on largest shampoo brand. Relaunched “fruit” sub-line.

Ashbury Images is a non-profit screen-printing enterprise that hires and trains individuals in recovery from homelessness and /or substance abuse, and prepares them for sustainable marketplace jobs. (www.ashburyimages.org)◆ Led daily operations, sales, and growth management. ◆ Grew customer base from 25 to over 300 and increased sales from $80,000 to $750,000 in less than five years. ◆ Hired and trained over 100 “in recovery” individuals, helping 65% move on to full-time jobs. ◆ Transformed organization with losses of $100,000 annually into lean, “double bottom-line-oriented” business. ◆ Won $300,000 in social venture capital to fund extensive expansion, tripling current capacity.

InsMark is a software startup company producing marketing presentation software for the life insurance industry◆ 91-94: Director, Technical & Marketing Support◆ 88-91: Manager, Technical Support◆ 86-88: Applications Programmer/AnalystHired and managed 20 team members to provide support for 15,000-user customer base. Restructured department from cost to revenue center through end-user training seminar rollout. Developed and instigated feedback systems to reduce call volume by 30% and support costs by 20%. Designed, sold, and spoke at 100 seminars across U.S.

Mba, Focus: Marketing, Management & Strategy, Organizational Behavior

Certified Scrum Product Owner (Cspo), Agile Project Management

Bachelors Of Science, Electrical Engineering/Computer Science

Education record