Aurea Travel is a marketplace that connects local travel experts from all over the world with travelers seeking for unique and authentic experiences in the nature.Main tasks: • Create agreements with more than 20 specialized nature tour operators around the world, visiting them at their home countries and testing all their experiences and programs. • Design and create new experiences together with tour operators to provide positive impact to local communities and natural environment. • Provide support to local tour operators regarding product development, pricing, and other marketing strategies.• Structure and implement an e-commerce website to sell experiences online. • Create all the media and visual content for the website, social media and other digital channels.• Conduct segmented marketing campaigns to attract special interest travelers, committed with nature and sustainability.

Besides setting up a nature tourism startup, Marc has been providing support to travel industry organizations as a freelance consultant. Main consulting engagements:• Develop a demand model to estimate the impact of Covid-19 to the international inbound demand of Spain.• Participation as a tourism expert in the elaboration of a proposal for a GCC destination. • Participation as a tourism expert in the elaboration of a proposal for the Marketing Plan of Spain. • Provide support to local tour operators, currently collaborating with Aurea, regarding product development, pricing, and other marketing strategies.

Consulting engagements:• Luxury and Sustainable Tourism Market Research for a Project in the Red Sea - Saudi Arabia.• Strategy, development concept and Masterplan for a destination in the Red Sea - Saudi Arabia.• Tourism Marketing Plan of Catalonia

Consulting engagements:• Tourism Development Masterplan for Musandam (Oman)• Tourism Development Masterplan for Dhofar (Oman)• Definition of the Marketing Strategy of the Basque Country • National Tourism Strategy of Cyprus

For a leading Travel Retailer with operations in more than 70 countries - Project based in SwitzerlandStandarization of Advertising and Promotional Income:- Developed a common and integrated process for revenue assurance throughout the group- Managed the standarization of Advertising and Promotional Income throughout the whole group- Upgraded the Tool in order to maximize the overall Cash flow resulting from A&P Income - Provided new business developments to exploit new business opportunitiesRe-design and development of a new Global Data Warehouse:- Defined a clear data dictionary of required input data to deliver needed KPI’s for business needs- Analyze gaps between business needs and data availability

For a leading Travel Retailer with operations in more than 70 countries:- COGS & STRP Price analysis and development of new scenarios- Data analysis and mining during a M&A process- Research and development of Category Management best practices- Commercial Plan supportFor a multinational company in the Electrical sector:- Client data base segmentation focused on potential sales- Manage the research for new clients, focused on the NACE code segmentation and potential sales analysisFor a multinational group focused on the sustainable use of water:- Strategic Plan support and Growth Impact analysis