Managing the Dino Fonseca digital media.www.instagram.com/dinofonsecacantorwww.youtube.com/@DinoFonsecawww.dinofonseca.com.br

Communication for the Coworking Thursday and Portugal Tech Week initiatives.www.coworkingthursdays.ptwww.portugaltechweek.com

Consultancy on Strategic Marketing Planning for a specific agency B2C client (Mamma Jamma), creating goals and objectives for paid media, personas and branding content.

The main jobs were based on:*Growth Marketing: specifically in the Revenue phase, using up and cross-selling, and customer support strategy; in the Referral phase with internal and external incentives strategy. I implemented the OKR methodology in 2021 and we reached +18% revenue growth, and +22,5% in 2022. Moreover, we achieved two monthly sales records, one each semester. The retention rate for this market is about 70%, but we worked well to still in 83% for B2C products and 92% for B2B.*Branding: I chose the content and communication strategy for building the value proposition to fixate on the internal team (employees) and credibility in the external market (clients, prospects, society) due to the insurance market being about confidence and relationship. The activity tracking was made with an advertising agency. And here we saw a huge leap in the quality of visual communication and content creation.*People management: I managed the B2B (7 people), B2C (5 people), and Marketing (1 person) teams, applying the 1:1, monitoring of results by team, and participatory leadership for personal growth (talent density).

Development of the Marketing and Corporate Communications area.*Processes for managing internal demand (e-mail, digital and offline material);*Annual calendar of internal and external campaigns;*Creation and demand management for the advertising agency;*Structuring the area (activities) for the hiring process.

*Sales strategy and marketing campaigns (on and offline) focused on Growth Marketing and Branding;*Institutional communication and brand identity focused on public relations and branding;*Process management with cross-functional areas (people, sales, legal, compliance, advertising, and digital marketing agencies);*Social media management focused on generation demand and branding;*Internal communication focused on employee branding and corporate communication;*Events production for sales or consumer relationships and partners;*Video advertising production: writing and storytelling;*Product management focused on Product Marketing (health plans and app);*Strategic planning: partner on the annual marketing plan.

Paletando was a branding design studio. Our service was based on:*visual identity;*value proposition;*positioning and values;*persona and voice.

I was a volunteer for a year making graphic pieces and copywriting for the posts on the Facebook and Instagram pages.

“Online Management by Algar Security” was a winning product project at INOVALGAR 2013.My assignments were:* Prototype and MVP validation + PMF development identifying project deliverables;* Test analysis and project activities;* Discovery process and research with the user;* Features launching and visual appearance; and* I've assessed and implemented mitigation plans.

Specialized service for American Express business customers (stores).I made 50 daily contacts (average) to solve various problems, such as:*sale cancellation;*revenue anticipation;*international disputes (chargeback);*POS validation;*cards pre-authorization and others.

As an intern, I was part of the IT team (help desk) performing the activities:*Keep software and firmware up to date;*5 PCs formatting per week on average;*Hardware replacement and configuration.