Marc Demarco Email & Phone Number

Cleveland/Akron, Ohio Area

Lamar Advertising employs over 100 artists company-wide of which 5 are invited to be apart of its national creative team called XLbyDesign. This "elite group of Lamar artists" is tasked with thinking out of the box to innovate original, high quality ads in support of national sales efforts. The idea is to help drive sales through highly conceptual creative.Other responsibilities include quoting projects, customizing and refining sold concepts and helping to coordinate production. From concept through final execution XLbyDesign artists work in step with national sales representatives and the AVP of marketing and creative to bring big ideas to life.

Cleveland/Akron, Ohio Area

Besides my role as a designer on Lamar's national creative team I serve as an Art Director for Lamar Advertising's northeast Ohio division. Creating outdoor ads in a fast paced, deadline driven, corporate environment is my primary responsibility.Outdoor advertising is a very challenging medium that requires boiling down the message to its essence in order to fully capitalize on the opportunity outdoor offers. Here communication and collaboration are key in guiding clients and account executives through the process of developing ground up ad campaigns that yield the desired results.

From logo design to ad campaigns freelance work has offered me a wide range of experience over the years. This includes illustration, web ads, direct marketing, point-of-purchase, banners, package design, stationary and video production to name a few.Beyond freelance I also enjoy working on personal projects such as invitations, cake building, poems, greeting cards, photography, landscape design and even carving cool jack-o-lanterns with my kids. To see some examples, like a Super Mario castle cake or a sea serpent made from pumpkins, click on the samples below or go to www.behance.net/marcdemarco.

Clear Channel Outdoor was the world’s leading outdoor advertising company with a presence in over 40 countries including the U.S. where it operated in 48 of the top 50 DMAs. As the Art Director for its Akron/Canton division I essentially functioned as the Creative Director responsible for all creative decisions, design consultations and creative direction.My primary focus day-to-day was the ground up development of out of home ad campaigns for every type of advertiser imaginable. From large corporations to the smallest of family run shops, there was no limit to the diversity of clients I worked with. This diversity, along with a fast-paced environment and the ever-evolving challenge of focusing brands/messages in the most interesting ways possible, is what made this line of work so rewarding.Once promoted to launch the Creative Department for the Akron/Canton division we had year over year revenue growth nearly every year while consistently breaking revenue records. We've won dozens of Addys and various other creative awards and were at times ranked as the company's top performing U.S. division. Our approach to leading the creative process through talent, innovation, communication and consistent execution elevated a once art free division to a top example of how a strong creative department, working hand-in-hand with sales and marketing, can drive revenue growth.

Cleveland

Before launching the Creative Department for Clear Channel Outdoor's Akron/Canton Division I was part of the team in our Cleveland market were we pioneered the digital billboard movement by launching the country's first digital outdoor network. We developed how digital billboards were distributed, packaged and sold. We created design standards and guidelines covering everything from contrast and colors to font styles and sizes. Our efforts and leadership here helped to set the model for both the company and industry, paving the way for what is now the future of our business.While in Cleveland I also had the opportunity to work with our legal team by visually representing a landmark case protecting free speech for the outdoor medium. A case which we won earning me a formal letter of commendation from the lead attorney.Day-to-day my primary function was collaborating with marketing and sales to develop effective collateral and outdoor ads while also fulfilling the photography needs of the branch. I also worked very closely with our Real Estate Department utilizing photography and the creation of land development renderings to assist in a successful expansion of inventory during a period of growth.

Cleveland

Along with assisting both the Marketing Manager and Creative Director while offering design support to internal departments, I also performed all photography duties for the branch. Here I was able to effectively optimize the photography function by 60 percent while cutting expenses by 40 percent. Creating these efficiencies in the photography role allowed me to expanded my influence in both marketing and particularly creative where my growth and accomplishments quickly earned me a promotion to Art Director.

Associated Safety Trainers (AST) specialized in fall protection and offered industrial companies solutions to safety concerns helping to bring them into compliance with OSHA standards.As an OSHA 500 certified partner my primary roll was the development and implementation of fall protection devices for unique applications. Creative problem solving and innovation were essential to this process which included conducting worksite studies, conceptualizing and illustrating mechanical solutions, building small scale models, constructing and testing prototypes and overseeing their final implementation.Our largest client at the time was Ford Motor Company where my partners and I innovated a fall arrest system for maintenance work on their stamping presses.