Distinguished as a premier Marketing Agency in Spain specializing in the realm of entertainment, Katapult stands at the forefront. With a profound expertise spanning Video Games, Theater, Movies, and Music, Katapult excels in empowering blue-chip brands to maximize their potential across the entire spectrum of the entertainment industry. Boasting an impressive collection of over 10 national and international awards, Katapult consistently pioneers the evolution of Entertainment Marketing across Europe and beyond.Katapult's illustrious client portfolio features esteemed brands such as Mastercard, EDP, Adidas, FC Barcelona, Philips, MINI, COFIDIS, among others, showcasing a remarkable array of collaborations that underpin our commitment to delivering unparalleled results.

Katapult Sports is a global strategic marketing agency specialized in sports & videogames. It is part of Katapult Group, a marketing and publicity corporation centred around the world of entertainment: advertising & content, theatre, sports, eSports, music, arts and naming rights. Katapult is a specialist in creating brand experiences for consumers and integrating brands in people's lives.We are proud to work with top clubs such FC Barcelona , Real Madrid, Atlético de Madrid and Club América, in addition to premium brands such as EA SPORTS, LaLiga, Amazon Prime Video, Movistar, Adidas, Coca-Cola and Philips, among others. We also work with institutions including the Spanish Football Federation, manage the youth soccer Barça San Diego Academy and intermediate between other academis and clubs.Katapult Sports is headquartered in Madrid but has a global presence with interests in Japan, USA and México.

Engaged in venture capital endeavors with a focus on investments within the beer manufacturing sector, my extensive background collaborating with esteemed brands such as MAHOU SAN MIGUEL and AMBAR uniquely positions me to offer valuable marketing insights and guidance to the ventures we choose to support.

Having assumed the role of one of the pioneering Mentors at the IE Startup Lab, I've played an instrumental part in elevating it to a global benchmark in entrepreneurship education. With a robust enrollment of over 100 students hailing from IE's MBA and IMBA programs, the Startup Lab stands as a dynamic platform for imparting comprehensive insights into the art of company creation. The lab holistically equips students to navigate the intricate landscape of entrepreneurship, spanning every challenge that entrepreneurs are poised to encounter.In my capacity as a Mentor, my key responsibilities encompass guiding students and student teams in refining their concepts from a strategic marketing perspective. This entails delving into vital aspects such as customer acquisition, branding strategies, campaign development, and advertising endeavors. By providing strategic counsel, I contribute to shaping the marketing foundations that underpin the startups' success stories.It's noteworthy that Instituto de Empresa has garnered recognition as one of the top 10 MBA institutions worldwide, and the Startup Lab's instrumental role in nurturing the entrepreneurial mindset forms an integral part of this distinction.

As the Chief Marketing Officer (CMO), my leadership was an integral part of the development of three distinct games—a high-caliber AAA title and two equally significant AA titles. At the core of my role was the formulation of designed global marketing strategies, each tailored to the unique characteristics of the games and geared toward impactful launches.Aiming for a seamless player experience, I steered the creation of a comprehensive branding narrative and creative visuals that encapsulated the essence of each gaming venture. This approach sought to establish an immersive connection between players and the worlds they were about to explore.Delving further, I ventured into the domain of in-game revenue generation strategies. My department extended to the holistic artistic aesthetic of the games themselves and the campaigns that would propel them toward their optimal market segment. This supervisory role allowed me to refine the games' and campaigns' look, feel, and artistic resonance, ensuring they resonated with their target audiences.