Marc Dresner is an accomplished communications leader and strategist specializing in development and effective deployment of compelling, influential communications programs that achieve measurable business goals across a diverse portfolio of industries and stakeholders.As director of integrated communications for the American Egg Board (AEB), Marc leads corporate and industry communications and directs national public relations programs and communications strategy for the U.S. egg industry on behalf of America’s egg farmers. Marc is an ardent believer in the power of stories to drive results and change lives. He is responsible for delivering a multi-faceted, national narrative for America’s egg farmers—and their incredible product—that maintains trust, generates enthusiasm and support, and drives demand at the category level across consumer and business channel audiences, including retailers, national foodservice operators and consumer packaged goods manufacturers. To that end, Marc builds and leads cross-functional and inter-organizational teams; counsels and collaborates with senior leadership; and oversees planning, development and execution of holistic, strategic communications. Marc also works closely with the AEB’s insights team and agency partners to measure, monitor and assess communications impact to help inform, position and prioritize communications activities.Specialties: Consumer and corporate communications; brand trust and reputation management; issues management; brand, product and executive positioning; media relations; executive communications; product launch; strategic planning; program management; social/digital media; internal communications; strategic partnering. Background: Communications, marketing and journalism in consumer goods, agriculture, market research, financial services and pharmaceutical.