-I collaborate closely with cross-functional teams to implement marketing automation tools, enabling more effective lead nurturing, targeted campaigns, and seamless data integration across various channels.-I’m responsible for developing and analyzing detailed reports on key metrics such as MQLs, SQLs, Opportunities, and Deals, segmented by Territory Manager, region, and product lines.-I oversee the execution of lead management processes, from initial contact through to conversion, ensuring that leads are properly qualified, routed, and followed up on in a timely manner.

I oversaw their implementation, optimization, and maintenance as the primary administrator for revenue toolsand technology, such as Salesforce, HubSpot, Drift and Distribution Engine. Responsibilities includedmanaging the end-to-end lifecycle of revenue tools, collaborating with cross-functional teams around the globe(EMEA, APAC, NA and LATAM regions) to ensure seamless integration, and providing technical expertise toenhance operational efficiency.Additionally, I developed and executed training programs to empower users and maximize the functionality ofrevenue systems, and created and maintained user manuals and processes for Sales, BDRs, DemandGeneration and Revenue Operations teams.Created analytical reports in HubSpot and dashboards in Salesforce for marketing and sales teams to enhancebusiness insights, creating workflows to facilitate daily tasks.

I optimized and streamed marketing processes to drive efficiency and enhance overall campaign performance, connecting Salesforce and HubSpot. Managed marketing automation systems, ensuring data accuracy andimplementing best lead generation and automatization practices.I played a pivotal role in planning and executing marketing campaigns, leveraging analytics to measure and report on key performance indicators in HubSpot, identifying opportunities for process improvement, implementing new technologies, and providing valuable insights to support strategic marketing initiatives.

My responsibilities included forecasting, trend analysis, and contributing to the overall marketing strategy by providing key insights into market dynamics and consumer trends.Managed and maintained the CRM (Cloud for Customer) system to ensure accurate and up-to-date customer information, designing and executing targeted campaigns to enhance customer engagement, satisfaction, and retention (NPS), increased 20% response rate.

*Optimized website, title tag and meta descriptions through keyword research for SEO and SEM.*Actualized databases for emailing campaigns in Doppler and CRM growing 35% response rate.*Increased customer satisfaction score with NPS surveys for clients and distributors, developing strategies to identify opportunity areas in the company.*Worked with distributors to guarantee the correct brand management and improve the actions to generate more business opportunities.

*Fixed multiple operational errors during the auditory review.*Approved internal payments for employees and suppliers, also deliver and check out values for the bank.*Provided support to different departments (credit and collection, human resources, purchases, and operations).