Marcela Vega Apu Email & Phone Number

Heredia, Cr

San José, Costa Rica

• Traffic and launch digital marketing campaigns across multiple media trading platforms. Work with media trading platforms and analytics tools across multiple digital channels, including display, different mobile, search (Google, Yahoo!/Bing), social (Facebook, Twitter), Amazon and online video (Hulu, YouTube), among others. • Follow QA processes in my own work to ensure flawless execution for clients´s campaigns. Provide input and guidance around digital media advertising campaign design to ensure that the guidelines provided for each media platform are being follow.• Work with Kepler's teams to understand the client's goals, provide subject matter expertise, and communicate powerful campaign insights.

Costa Rica

Experience in customer development of a B2B company where I worked with clients to pioneernew products and 7 different categories.•Worked with the sales team to achieve the greatest impact in the 5 modern and traditionalchannels, including accounts such as Walmart, Auto Mercado, etc.•In charged of delivering all the documentation and samples for the registration of over 50products into the chains.•Managed a customer facing role to provided product information, dates, answered inquiries.Analyzed inventory rotation, Sell In and Sell out reports to looked for growth opportunities.Be part in projects of the promotion plan in POS and incentive plan for the sales force toachieve of the objetives•Worked with marketing teams in different countries and suppliers creating campaigns andproducing communication and extra visibility materials (POP, logos, catalogues, video).•Monitor content and campaign performance across channels to ensure that they were wellexecuted in the delivering timeline.•Adaptation of the content produced in accordance with the requirements and regulatoryguidelines of the affiliate clients.Orchestrated end to end coordination of transport and logistics, respecting the deliveryschedule of products and POP material throughout Costa Rica•Carried out billing tests to validate prices routes. Used of market share (SOM), share of shelfanalysis and price analysis of the competition to get insights for category improvements.•Managed the marketing budget of my category and developing events for over 100 peoplesof the company employees and clients .

Bachelor'S Degree, Business Administration With An Emphasis On Sales & Marketing

English

Bachelor Degree, Business Administration