Media planning lead for Toyota Canada (Tier 2) at The Showroom, a V7M agency.Member of Diversity, Inclusion and Belonging (DIBs) Committee (2021).

360 media planning, working across various CPG, retail and finserv clients. This included day-to-day team and client management, strategic planning, activation, and reporting/analysis across all media channels, and liaising with agency partners, including PR, creative and digital.Involvement with new business pitches as assigned. Participation in various pro-bono and non profit projects including United Way, Humane Canada, Canadian Cancer Society and ParticipACTION.

Adglow specializes in social media advertising, with technology and teams to help brands and agencies scale their paid social activity. As the lead strategist in Canada, I provided day-to-day client support, including developing recommendations and responding to RFPs, campaign setup and management, and other operational activities that kept our office running.

Overall strategy lead for Cisco, Enercare, Homequity Bank, Luxottica (Retail) and Tourism Nova Scotia, including digital and traditional media, as well as team and client management, and liaising with agency partners.

Prepare brand insight materials using a combination of resources, including syndicated studies (PMB, NADbank and Vividata), site analytics (Adobe and Google Analytics), ad server/DMP data (DoubleClick and Krux), case studies and digital activity reporting (comScore and Pathmatics).Provide support for responses to RFPs and RFIs, and during client presentations.Assist with development of digital media recommendations and tactics that deliver against media and overall communication objectives across multiple digital channels (including display, video, mobile and audience targeting, as well as social media and SEM/SEO, where applicable).Work closely with the ad product team, ad operations, data science, creative services and other internal partners in development of media recommendations and in reviewing campaign results.Maintain relationships with suppliers and stay up-to-date on market conditions, competitive landscapes digital trends and innovative opportunities. Member of Advertising Department Engagement Committee, a group working towards improving corporate culture and employee engagement.

Digital strategy (including display, video, mobile, social media and SEM) for Kraft Canada and Cadbury (Mondelez), from initial client briefing and strategy presentation, to execution and post campaign reporting, as well as day-to-day client contact and liaising with agency partners. Worked on 2013 WWF Earth Hour campaign (pro-bono project).Winner of the 2014 SMG Facebook Grand for Good pro-bono competition (https://www.facebook.com/GFG).

Media planning/buying across all media (print, OOH, broadcast and digital) for CARA Foods, DHL, Chevron and Northbridge Insurance.Assisted with new business pitches as required.

Marketing and communications activities including preparing responses to RFPs and RFIs, firm website and blog maintenance, advertising strategy, internal and external communications, style guide development, desktop publishing.