Marcela Franco Email & Phone Number

Bogotá, Distrito Capital, Colombia

Lead strategy and design processes, overseeing all stages including strategy, research, and creation. - Define key elements to extract in qualitative and brand immersion workshops with audiences and decision-makers.- Research market trends by analyzing competitor behavior.- Manage communication with key stakeholders, including suppliers, clients, and audiences.- Transform collected information into effective strategic definitions.- Direct the design department, coordinating multidisciplinary teams.

Bogotá, Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

Strategy and Design Leader, overseeing critical phases of the creative and research process. - Conducted research and defined brand positioning, enhancing brand value across various sectors.- Developed persuasive presentations that clarify key concepts and research findings for effective communication.- Led branding processes, creating brand designs, brand guidelines, and innovative applications.

Bogotá, Distrito Capital, Colombia

Senior Brand Designer, transforming insights into visual pathways, guiding the comprehensive design development at every stage of the process. - Supported the business consulting team in brand research and analysis, defining key insights.- Developed cohesive brand systems applied across various formats and platforms.- Structured and created comprehensive brand guidelines (Brandbooks) as key deliverables.- Designed complex brand applications, including packaging, supermarket signage, and more.

Bogotá, Distrito Capital, Colombia

Graphic Designer and Junior Art Director for various visual campaigns for prominent brands in Colombia and the region. - Supported art creation and direction processes for campaigns alongside the copywriting team.- Designed multiple print materials such as brochures, posters, and magazines.- Developed concepts for T.V. video ads and digital platforms (storyboarding).- Applied my branding knowledge by assisting in the design of sub-brands and promotional packaging.

Bogotá, Distrito Capital, Colombia

Junior Brand Designer, responsible for the conceptualization and design of brand identities. - Developed brand designs and communication concepts for restaurants and local brands.- Worked on editorial projects for Colombian brands such as Grupo DLK, Sipote, Wok, Chairama Spa, Alpina, and others.

Bogotá, Distrito Capital, Colombia

Profesional En Diseño Gráfico

Diplomado En Branding, Branding

Diplomado, Gerencia De Marca

Profesional En Diseño Y Elaboración De Joyería Fina, Alta Joyería

Activities and Societies: Diseño de Alta Joyería / Joyería por encargoConocimiento de manejo de metales preciosos, aleaciones, piedras.