Marcel Cabrera Email & Phone Number

A natural go getter with a positive attitude to get projects completed, Marcel possesses more than 20 years of progressive marketing experience developing aggressive initiatives that target growth, brand exposure and market expansion for his employer. Since 2000, he has developed several B2C initiatives which have increased brand awareness across multiple trade channels including retail and event activations. In the highly regulated tobacco industry, he has implemented several marketing programs to overcome the challenges posed by limited branding opportunities.Marcel’s greatest strengths are his creativity and drive to achieve goals. He spends a lot of time understanding the business, project objectives, co-worker feedback and intended audiences before suggesting new ideas and strategies, attributes required to become a successful and goal oriented team player.

Listed skills include Brand Management, Management, Business Development, Account Management, and 18 others.

• Marketing Manager / Brand Manager Al Capone Cigarillos

  Inter-Continental Cigar Corporation

  Oct 2000 - Mar 2021 - Miramar, Florida

  -Responsible for the development, implementation and monitoring of all Marketing strategies related to the Al Capone brand in the U.S. market-Manage a diverse team of marketing professionals consisting of Regional Promotion Managers & National Events Manager, Social Media team and external partners while ensuring tactical implementation of brand initiatives are completed according to plan-Responsible for development of company Point of Sale material along with agency partner ensuring brand CI standards are maintained-Continued support of organization's Sales Team to increase brand visibility at retail locations-Assist Sales Team implementing trade shows at national and regional levels