A natural go getter with a positive attitude to get projects completed, Marcel possesses more than 20 years of progressive marketing experience developing aggressive initiatives that target growth, brand exposure and market expansion for his employer. Since 2000, he has developed several B2C initiatives which have increased brand awareness across multiple trade channels including retail and event activations. In the highly regulated tobacco industry, he has implemented several marketing programs to overcome the challenges posed by limited branding opportunities.Marcel’s greatest strengths are his creativity and drive to achieve goals. He spends a lot of time understanding the business, project objectives, co-worker feedback and intended audiences before suggesting new ideas and strategies, attributes required to become a successful and goal oriented team player.