Marcel Antonio Guajardo, Mba

Marcel Antonio Guajardo, Mba Email and Phone Number

VP PRODUCT & MARKET STRATEGY @ SCRAM Systems
Denver, CO, US
Marcel Antonio Guajardo, Mba's Location
Denver Metropolitan Area, United States, United States
Marcel Antonio Guajardo, Mba's Contact Details

Marcel Antonio Guajardo, Mba work email

Marcel Antonio Guajardo, Mba personal email

Marcel Antonio Guajardo, Mba phone numbers

About Marcel Antonio Guajardo, Mba

Throughout my career, I have delivered substantial revenue growth, innovative products, and market expansion. I am known for orchestrating successful product launches and generating a lasting impact on business growth and success. My passion lies in identifying new product opportunities and translating them into customer value and commercial success.I am also an innovator at heart, with expertise in product development, and I hold 18 patents. I have also been recognized with numerous company and industry awards, including the Innovator Award (2022), CTA Mark of Excellence (2020), and Trailer Life Readers’ Choice Award (2019).A collaborative, highly inspirational executive who adds value by:• Creating a new Enterprise Wireless Product Organization to build and launch a wireless product portfolio leveraging the new 5G standalone, cloud-native network, designing six product classes for a $15B revenue opportunity, and co-designed a new private 5G+Wi-Fi network product. • Driving 5G wireless innovation by leading the team to file 40 patents, including 14 as a co-inventor, and co-authored four White Papers to illustrate new 5G wireless innovations. • Gaining 90% of market share by designing and launching the "DISH Outdoors" mobile TV portfolio, growing the first $150M in revenue, and exceeding sales goals for five consecutive years.

Marcel Antonio Guajardo, Mba's Current Company Details
SCRAM Systems

Scram Systems

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VP PRODUCT & MARKET STRATEGY
Denver, CO, US
Website:
scramsystems.com
Employees:
336
Marcel Antonio Guajardo, Mba Work Experience Details
  • Scram Systems
    Scram Systems
    Denver, Co, Us
  • Scram Systems
    Vice President Of Product Management
    Scram Systems Apr 2024 - Present
    Littleton, Colorado, Us
  • Inventa (Cutting Chai Technologies)
    Vice President Of Product & Business Development
    Inventa (Cutting Chai Technologies) Jan 2023 - Apr 2024
    Mumbai, Maharashtra, In
    Inventa is a deep technology company developing leading-edge industry 4.0 wireless technology and products reimagining communication between people, content, and businesses.Recruited by the Chairman and Co-founder to explore product opportunities and market fit for North America. Prepared and facilitated presentations to venture capitalists and angel investors to secure seed funding for the startup. * Positioned the company for opportunities in North America by conducting in-depth market research, creating three semi-functional product prototypes, pitching to multiple investors at Denver Startup Week, and representing the company at a Stanford Business School accelerator, winning a final Top 10 spot.
  • Dish Network
    Head Of Enterprise Product And Marketing Management
    Dish Network May 2019 - Dec 2022
    Englewood, Co, Us
    Promoted to establish a cross-functional team of up to 14 skilled professionals, including Product Managers, Owners, Architects, and Marketers. Designed a comprehensive product roadmap from inception for B2B and B2B2C markets.* Achieved best-in-class employee engagement and morale by conducting team-building events, serving as a mentor in the employee Mentorship Program, and coordinating monthly education sessions, scoring 97/100 in employee engagement.* Drove 5G wireless innovation by leading the team to file 40 patents, including 14 as a co-inventor, and co-authored four White Papers to illustrate new 5G wireless innovations.* Created a new Enterprise Wireless Product Organization to build and launch a wireless product portfolio leveraging the new 5G standalone, cloud-native network, designing six product classes for a $15B revenue opportunity, and co-designed a new private 5G+Wi-Fi network product.
  • Dish Network
    General Manager, Emergent Markets & Technologies Team
    Dish Network Jul 2017 - May 2019
    Englewood, Co, Us
    Strategically guided a team of 5 and offered direction in capitalizing on untapped revenue streams from initial idea generation to post-launch growth.* Drove B2B market engagement of over 1K global prospect partners and suppliers using an integrated marketing campaign called “Art of the Possible” leveraging events, white papers, videos, blogs, and brochures* Gained 90% of market share by launching the “DISH Outdoors” mobile TV portfolio, growing the first $150M in revenue, and exceeding sales goals for five consecutive years.* Designed and launched the only nationwide, turnkey, over-the-air (OTA) TV service program, securing 500,000 sales.
  • Dish Network
    Sr Manager Of Product And Marketing Management
    Dish Network Aug 2014 - Jul 2017
    Englewood, Co, Us
    Led the Product Management and Marketing team in aligning product strategy with business objectives to create a comprehensive roadmap.* Spearheaded the DISH Custom Integration Program, recruiting 350 sales partners and driving $100M in incremental revenue.* Earned 15 product awards for the best-in-class Hopper Whole-Home DVR, securing 4M new customer sales, and achieving the company’s highest Net Promoter Score of 45.* Eliminated $500K in annual spending by co-designing and patenting a portable OTA TV signal meter, iOS and Android applications, and cloud data caching platform, deploying to all internal technicians and 3,000 sales partners, achieving a 15% improvement in installation quality.
  • Dish Network
    Manager Of Product Management And Marketing
    Dish Network May 2012 - Aug 2014
    Englewood, Co, Us
    Managed a team of Product and Marketing Managers, developed product roadmaps, and owned the go-to-market (GTM) strategy for new products.* Introduced an innovative new product, the DISH Tailgater Portable Satellite TV System, selling more than 200,000 units in the first two years, and positioning the DISH brand as #1 in the outdoor TV market.* Crafted an integrated $100M TV, digital, and event marketing campaign that ran for eight months and brought in 2.5M new subscribers.
  • Dish Network
    Product Specialist Ii
    Dish Network May 2010 - May 2012
    Englewood, Co, Us
    Orchestrated strategic marketing and product positioning to drive revenue growth, including market research, customer needs analysis, and strategy development to differentiate products in the market.* Developed an event marketing campaign, earning 10 product awards and prominent media coverage, establishing DISH as a pioneering Pay-Tv brand.
  • Dish Network
    Product Specialist I
    Dish Network Jul 2008 - May 2010
    Englewood, Co, Us
    Oversaw lifecycle for video products, including product roadmaps, development, testing programs, and GTM readiness.* Triggered sales and revenue growth by launching 8 products, collectively delivering 2M new subscribers and earning 5 industry product awards.
  • Chevron
    Enterprise Engineering Project Manager
    Chevron Nov 2003 - Jul 2006
    San Ramon, Ca, Us
    Managed large-scale capital projects which included scoping technical and constructions requirements, budget estimation, execution, and operational commissioning. Learned industrial processes, facility equipment, and networking technologies: PLCs, SCADA, RTUs, Modbus, RS-232/485, MQTT, Ethernet, Wireless HART.* Led $60M facilities renovation project to commission 78-mile natural gas system, implementing technology that exceeded regulations and added redundant safety alert systems to protect local communities* Satisfied customer needs for inventory deliveries over limited‐capacity system by managing flow expansion project that increased company annual revenues by $5 million
  • Chevron
    Operations Engineer
    Chevron Jul 2001 - Nov 2003
    San Ramon, Ca, Us
    Dedicated engineer supporting operations and facilities on the West Coast U.S.* Managed installation of leak detection system resulting in operational safety and $1 million in annual cost savings* Performed regular safety tests on pipeline systems to exceed regulations
  • Guajardo & Sons
    Co-Owner And Head Of Business Development
    Guajardo & Sons Jun 1996 - Jun 2001
    Co-owned, headed Business Development, and managed construction crew of laborers across residential and small business projects (roofing, plumbing, painting, landscaping)* Led marketing effort to drive over 60 hot leads for residential services, mainly through referral tactics. * Managed teams of 5 laborers across 23 residential projects.
  • Denver Public Schools
    English Language Acquisition Program Administrator
    Denver Public Schools Jan 2000 - May 2001
    Denver, Co, Us
    * Managed administration of english testing for non-native english language students in K-12.* Assisted with training local staff at K-12 schools throughout the district.

Marcel Antonio Guajardo, Mba Skills

Product Management Product Marketing Project Management Product Development Marketing Strategy Product Lifecycle Management Consumer Insight Advertising Sales Process Financial Analysis Consumer Products Consumer Behaviour Pricing Analysis Pricing Strategy Marketing Mix Marketing Plan Creation Product Demonstration Civil Engineering Ms Project Project Engineering Project Finance Financial Modeling Product Strategy Product Lines Product Requirements Competitive Analysis Market Research Cross Functional Team Leadership Product Planning Sap Products Agile Scaled Agile Framework Usability Testing

Marcel Antonio Guajardo, Mba Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Master Of Business Administration (M.B.A.)
  • Universidad De Guadalajara
    Universidad De Guadalajara
    Spanish Language And Literature
  • University Of Colorado Denver
    University Of Colorado Denver
    Civil Engineering
  • University Of Colorado Denver
    University Of Colorado Denver
    Minor In Mathematics
  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Lisa Startup Accelerator Program

Frequently Asked Questions about Marcel Antonio Guajardo, Mba

What company does Marcel Antonio Guajardo, Mba work for?

Marcel Antonio Guajardo, Mba works for Scram Systems

What is Marcel Antonio Guajardo, Mba's role at the current company?

Marcel Antonio Guajardo, Mba's current role is VP PRODUCT & MARKET STRATEGY.

What is Marcel Antonio Guajardo, Mba's email address?

Marcel Antonio Guajardo, Mba's email address is ma****@****ork.com

What is Marcel Antonio Guajardo, Mba's direct phone number?

Marcel Antonio Guajardo, Mba's direct phone number is (303)-723*****

What schools did Marcel Antonio Guajardo, Mba attend?

Marcel Antonio Guajardo, Mba attended University Of Michigan - Stephen M. Ross School Of Business, Universidad De Guadalajara, University Of Colorado Denver, University Of Colorado Denver, Stanford University Graduate School Of Business.

What skills is Marcel Antonio Guajardo, Mba known for?

Marcel Antonio Guajardo, Mba has skills like Product Management, Product Marketing, Project Management, Product Development, Marketing Strategy, Product Lifecycle Management, Consumer Insight, Advertising, Sales Process, Financial Analysis, Consumer Products, Consumer Behaviour.

Who are Marcel Antonio Guajardo, Mba's colleagues?

Marcel Antonio Guajardo, Mba's colleagues are Ryan Smith, Vanarun Chhay, Michele Nelson, Joey Cooper, Sutula Mark, Jeff Parsons, Katya Karipova.

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