Marcel H. Cecchetti Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

- Marketing Strategy: Developing & executing the Brand & Product Marketing Strategies & Plans (classic & digital).- Digital Marketing Expertise: Proficiency in all digital channels (social media, SEO, SEM, email, etc.). Familiarity with marketing automation and CRM software.- Data-Driven Decision Making: Analyze data for strategic decisions. Use analytics and KPIs to measure campaigns.- AI and Machine Learning: Apply AI for personalization, automation, and analytics.- Content Strategy and Creation: Develop cohesive content strategy. Create engaging content for customer journey.- Customer-Centric Approach: Tailor marketing using data insights. Create personalized experiences.- UX and Conversion Optimization: Enhance UX for conversions. Use A/B testing and feedback.- Omnichannel Marketing: Create integrated experiences across channels.- E-commerce Integration: Understand e-commerce strategies.- Marketing Technology Integration: Integrate CRM, automation, analytics tools.- Agile Marketing Methodology: Adapt to market changes using insights- Mobile Marketing Strategies: Develop optimized mobile campaigns.- Social Media Mastery: Proficiency in social media engagement.- Video and Visual Marketing: Use visuals for storytelling and engagement.- Customer Journey Mapping: Enhance customer journey touchpoints.- SEO & SEM Implementation: Improve organic and paid search visibility.- Leadership and Team Management: Guide teams, foster collaboration, reach KPIs.- ROI Measurement and Reporting: Track campaign performance, measure ROI.- Ethical and GDPR Considerations: Understand data usage and privacy.- Trend Forecasting: Stay updated on tech trends, behaviors.- Stakeholders / Mindset: Manage international stakeholders. Commercial mindset to drive customer's sales.

– Developing Marketing Strategies: Formulate comprehensive marketing strategies aligned with the company's goals and objectives.– Brand Management: Build and maintain the brand identity, ensuring consistency across all marketing channels and communications.– Market Research and Analysis: Conduct market research to identify trends, customer / merchants preferences, and competitors' strategies. Analyze data to make informed decisions.– Customer Segmentation and Targeting: Identify target customer segments & markets and tailor marketing campaigns to address their specific needs and pain points.– Content Creation and Management: Oversee the creation of high-quality content for various channels, including websites, blogs, social media, and email marketing.– Digital Marketing: Develop and execute digital marketing campaigns across platforms such as Google Ads, social media advertising, and content marketing.– SEO and SEM: Optimize the company's online presence through search engine optimization (SEO) and search engine marketing (SEM) techniques.– Partnership & Referrals Marketing: Identify and forge partnerships with other companies, financial institutions, and organizations to expand the company's reach and enhance its marketing efforts.– Marketing Analytics and Reporting: Track and analyze marketing metrics and KPIs to measure the effectiveness of campaigns. Generate reports and provide insights to inform decision-making.– Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI.– Team Leadership and Development: Lead and mentor a team of marketing professionals, fostering a culture of collaboration, creativity, and continuous learning.– Regulatory Compliance: Ensure all marketing activities comply with relevant regulations and industry standards.– Customer Experience Optimization: Work closely with product teams to enhance the customer experience at every touchpoint.

Barcelona, Catalonia, Spain

Strategic Leadership:- Defined company vision, mission, and goals, crafting a growth-oriented roadmap on a total budget of EUR 2M.- Devised and executed long-term business strategies to expand market presence.- Ensured alignment by overseeing strategic initiative implementation.Team Management:- Hired & led a 25-member cross-functional team for a digital RE platform development / operation.- Spearheaded a culture of high performance and continuous learning.- Applied managerial concepts for shared values and solution-driven goals, such as Tribal Leadership and Radical Candor.Business Development:- Fostered key stakeholder relationships, including international investors and partners.- Diversified revenue streams through pursuit of new business opportunities.- During Pivot: Negotiated collaboration with a German startup for Spanish market entry.Product Innovation:- Led creation and pre-launch of innovative PropTech platform addressing market gaps.- Managed product lifecycle from ideation to pre-market release.Financial Management:- Oversaw organizational budget, financial planning, and forecasting.- Implemented cost-saving measures while ensuring quality standards.Sales and Marketing/PR:- Developed and executed marketing strategies.- Managed sales and commissions plans, aligning with revenue goals.- Directed marketing content development and adaptation.- Represented the company at media events.Operational Efficiency:- Optimized processes for scalability and efficiency.- Tracked progress through KPIs, making informed decisions.- Ensured regulatory compliance and resolved operational challenges.Market Research and Analysis:- Conducted comprehensive market research, refining product offerings.- Leveraged insights to tailor business strategies and maintain competitiveness.Continuous Learning and Adaptation:- Adjusted business strategies based on market dynamics and feedback.- Demonstrated personal growth commitment as a leader.

Barcelona, Catalonia, Spain

Market Research: - Conducted market analysis and customer research for a residential real estate fix & flip concept. - Refined business execution based on insights.Business Planning: - Created comprehensive business plan with strategies, budget and finance controlling for residential real estate fix & flip concept. - Defined mission, vision, and core values.Funding and Financing: - Sourced initial capital - Through various investor networks in Germany and secured loans.Product/Service Development: - Led development from ideation to finalization. - Ensured alignment with market needs.Branding and Identity: - Developed brand identity and message. - Maintained consistent brand image.Sales and Marketing Strategy: - Created target audience-focused marketing plan. - Executed campaigns for awareness.Customer Acquisition: - Identified acquisition channels and strategies.Operational Setup: - Established efficient operational processes. - Implemented necessary tools and software.Financial Management: - Monitored budgets and cash flow. - Utilized P/L systems for enhanced accuracy. Risk Management: - Identified and mitigated risks. - Adapted to challenges as needed.Innovation and Adaptation: - Stayed current with trends and tech. - Adapted to market changes.Leadership and Culture: - Set company culture and led by example. - Motivated and inspired the team.Success Measurement: - Defined and tracked key KPIs. - Analyzed performance against goals.Exit Strategy: - Developed plan for partner exit. - Prepared and executed shares transition.

Barcelona, Catalonia, Spain

- From Transactional Sales to Transformational Services: How can Autodesk support the journey of the Gold Resellers Organization in EMEA.- Empirical Master Thesis with market research, interviews and the development of a concrete action plan for the support of the Gold Resellers Organization.

Reutlingen, Baden-Württemberg, Germany

- Leading an organization of 40 experts custom-tailoring asset investments for private and institutional clients. Managing revenues of EUR 40M.- Unifying and streamlining internal processes in real estate and integrating the renewables startup into the company group to increase profitability.- Building up a stable project pipeline for a continuous and sustainable growth of the company group satisfying market demand.- Oversight of classic and digital marketing to position the brand as a trusted supplier for sustainable investment offers (B2C & B2B).

Berlin - Reutlingen, Germany

- Creation and implementation of internal processes, hiring a team of 15 experts in order to grow the startup from the sale of one single wind turbine to the package sale of complete wind farms.- Building a nation-wide recognized brand for renewable energy investments, in order to successfully match project development and sourcing in the north and selling them in the south of Germany.- Built an organization from scratch and achieving EUR >30M revenue after 3 years.

Berlin - Reutlingen, Germany

- Positioning the brand and identity of a real estate company as quality market leader by applying the 7Ps Marketing Mix strategy and driving digital marketing tools. Pushing PR activities, i.e. newspaper interviews, fairs, etc.- Standardizing processes in the marketing and sales department, creating interfaces between the departments in order to improve lead-handling.- Planning, development and execution, together with the sales team, of an international trade center project in collaboration with Chinese partners. Presentation of the project in China / Shanghai.

Stuttgart Region

- During my university years, I worked with mcserve on marketing and communication projects for SMBs with a focus on strategy and general marketing & advertising (incl. digital) as well as IT-services (CRM systems, DBs, LANs, web & data security).

Stuttgart Region

Global Executive Mba

Global Executive Mba, Global Strategy, Cross Cultural Management, International Supply Chain Management

Dipl. Oec., Marketing, Entrepreneurship, Foreign Trade

Abitur