Marcel H. Cecchetti
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Marcel H. Cecchetti Email & Phone Number

Marketing 4.0 | FinTech | SaaS | PropTech | IESE Global Executive MBA at whiteisland Communication
Location: Madrid, Community Of Madrid, Spain 10 work roles 4 schools
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Role
Marketing 4.0 | FinTech | SaaS | PropTech | IESE Global Executive MBA
Location
Madrid, Community Of Madrid, Spain

Who is Marcel H. Cecchetti? Overview

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Marcel H. Cecchetti is listed as Marketing 4.0 | FinTech | SaaS | PropTech | IESE Global Executive MBA at whiteisland Communication, based in Madrid, Community Of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Marcel H. Cecchetti.

Marcel H. Cecchetti previously worked as Managing Director at whiteisland Communication: Marketing 4.0, Web 3.0, Design & Advertising at Whiteisland Communication and Head of Marketing at Commercegate. Marcel H. Cecchetti holds Global Executive Mba from Iese Business School.

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whiteisland Communication

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About Marcel H. Cecchetti

I am a high-energy, dedicated and experienced professional, serving in leadership roles in Marketing 4.0 & Brand Communication, Web-Tech, Real Estate and Renewables. My career counts with an entrepreneurial profile in which I have been working in Startups, SMBs and mid-market organizations.From structuring companies from scratch (and reaching revenues of EUR >30m in only 3 years) over forming in record-time successful and customer-focused teams, to helping corporate marketing customers build outstanding and sustainable brands while driving conversions and sales by applying the latest technologies, I have a vast range of great learnings and practices which I am putting into practice every day.If you catch me outside of work, I'm an avid world-traveler, tech- and communications-enthusiast (also inside work) and a runner.I also like meeting new people over a cup of coffee or a glass of wine (hey, I am based in Spain!). Feel free to reach out at marcel@whiteisland.net

Listed skills include Strategy, Management, Project Management, Marketing Management, and 36 others.

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whiteisland Communication
Whiteisland Communication
Marketing 4.0 | FinTech | SaaS | PropTech | IESE Global Executive MBA
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10 roles · 29 years

Marcel H. Cecchetti work experience

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Managing Director At Whiteisland Communication: Marketing 4.0, Web 3.0, Design & Advertising

Current

Madrid, Community Of Madrid, Spain

- Marketing Strategy: Developing & executing the Brand & Product Marketing Strategies & Plans (classic & digital).- Digital Marketing Expertise: Proficiency in all digital channels (social media, SEO, SEM, email, etc.). Familiarity with marketing automation and CRM software.- Data-Driven Decision Making: Analyze data for strategic decisions. Use analytics.

2013 - Present ~13 yrs 4 mos

Head Of Marketing

– Developing Marketing Strategies: Formulate comprehensive marketing strategies aligned with the company's goals and objectives.– Brand Management: Build and maintain the brand identity, ensuring consistency across all marketing channels and communications.– Market Research and Analysis: Conduct market research to identify trends, customer / merchants.

Oct 2023 - Nov 2024

Managing Director / Head Of Advisory Board

Barcelona, Catalonia, Spain

Strategic Leadership:- Defined company vision, mission, and goals, crafting a growth-oriented roadmap on a total budget of EUR 2M.- Devised and executed long-term business strategies to expand market presence.- Ensured alignment by overseeing strategic initiative implementation.Team Management:- Hired & led a 25-member cross-functional team for a digital.

2020 - May 2023

Board Of Directors & Partner

Inmobella Inmuebles – Home Estates

Barcelona, Catalonia, Spain

Market Research: - Conducted market analysis and customer research for a residential real estate fix & flip concept. - Refined business execution based on insights.Business Planning: - Created comprehensive business plan with strategies, budget and finance controlling for residential real estate fix & flip concept. - Defined mission, vision, and core.

2021 - Jan 2023

In Company Project (Iese Global Executive Mba)

Barcelona, Catalonia, Spain

- From Transactional Sales to Transformational Services: How can Autodesk support the journey of the Gold Resellers Organization in EMEA.- Empirical Master Thesis with market research, interviews and the development of a concrete action plan for the support of the Gold Resellers Organization.

2019 - 2020 ~1 yr

Managing Director Real Estate / Renewables / Integrated Asset Management

Reutlingen, Baden-Württemberg, Germany

- Leading an organization of 40 experts custom-tailoring asset investments for private and institutional clients. Managing revenues of EUR 40M.- Unifying and streamlining internal processes in real estate and integrating the renewables startup into the company group to increase profitability.- Building up a stable project pipeline for a continuous and.

2010 - 2013 ~3 yrs

Director Of Business Development Startup Renewables

Berlin - Reutlingen, Germany

- Creation and implementation of internal processes, hiring a team of 15 experts in order to grow the startup from the sale of one single wind turbine to the package sale of complete wind farms.- Building a nation-wide recognized brand for renewable energy investments, in order to successfully match project development and sourcing in the north and selling.

2008 - 2010 ~2 yrs

Marketing Communication & Sales Manager

Berlin - Reutlingen, Germany

- Positioning the brand and identity of a real estate company as quality market leader by applying the 7Ps Marketing Mix strategy and driving digital marketing tools. Pushing PR activities, i.e. newspaper interviews, fairs, etc.- Standardizing processes in the marketing and sales department, creating interfaces between the departments in order to improve.

2004 - 2008 ~4 yrs

General Manager Macserve – Advertisement, Marketing Consultancy & It Services

Mcserve Germany

Stuttgart Region

- During my university years, I worked with mcserve on marketing and communication projects for SMBs with a focus on strategy and general marketing & advertising (incl. digital) as well as IT-services (CRM systems, DBs, LANs, web & data security).

1998 - 2003 ~5 yrs
4 education records

Marcel H. Cecchetti education

Abitur

Friedrich-List-Gymnasium
FAQ

Frequently asked questions about Marcel H. Cecchetti

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What company does Marcel H. Cecchetti work for?

Marcel H. Cecchetti works for whiteisland Communication.

What is Marcel H. Cecchetti's role at whiteisland Communication?

Marcel H. Cecchetti is listed as Marketing 4.0 | FinTech | SaaS | PropTech | IESE Global Executive MBA at whiteisland Communication.

Where is Marcel H. Cecchetti based?

Marcel H. Cecchetti is based in Madrid, Community Of Madrid, Spain while working with whiteisland Communication.

What companies has Marcel H. Cecchetti worked for?

Marcel H. Cecchetti has worked for Whiteisland Communication, Commercegate, Casa 60 Plus — New Real Estate Solutions, Inmobella Inmuebles – Home Estates, and Autodesk.

How can I contact Marcel H. Cecchetti?

You can use AeroLeads to view verified contact signals for Marcel H. Cecchetti at whiteisland Communication, including work email, phone, and LinkedIn data when available.

What schools did Marcel H. Cecchetti attend?

Marcel H. Cecchetti holds Global Executive Mba from Iese Business School.

What skills is Marcel H. Cecchetti known for?

Marcel H. Cecchetti is listed with skills including Strategy, Management, Project Management, Marketing Management, Marketing Strategy, New Business Development, Sales, and Marketing.

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