Marcel Keij Email & Phone Number

Amsterdam, Noord-Holland, Nederland

As Brand & PR Manager Benelux LG Electronics in Amsterdam, I am responsible for shaping and executing the LG Brand & PR strategy, defining the positioning of LG Electronics.Responsibilities:- Translate the global brand strategy into a local context for the Benelux.- Develop and implement the Brand & PR plan to prominently position LG Electronics in the Benelux.- Plan and execute influencer activities to spread the brand story.- Manage social media accounts (Instagram, Facebook, LinkedIn), including content creation and strategic engagement with followers.- Internal Communication Strategy & Execution- Corporate Communication Strategy- Employee Value Proposition- Media strategy and media buy- Collaborate with internal and external agencies to ensure campaigns and projects align with brand identity and business objectives.

Amsterdam, Noord-Holland, Nederland

HAL24K Agri is a startup focused on advanced agricultural technology. We use AI to develop innovative SAAS-tools. Our objective is to improve soil health to increase sustainability and productivity in agriculture. My activities include: Strategic Planning, Branding & Positioning, Content Creation, Digital Marketing, Lead Generation, Collabs & Networking.A healthier soil means a brighter future—for you, for me, and for our precious planet.

Amsterdam, Noord-Holland, Nederland

-- English below --Jij bent de held. En ik ben jouw mentor.Ontdek de boeiende hoofdstukken van jouw leven, beleef je eigen verhaal terwijl ik je begeleid op een reis van zelfontdekking. Samen gaan we de diepte in, en onthul jij zelf je verhaal dat zo bijzonder is dat je ademloos naar de volgende scene verlangt en daar een plotwending beleeft die je niet zag aankomen!Ben je er klaar voor?You are the hero. And I am your mentor.Discover the captivating chapters of your life, experience your own story as I guide you on a journey of self-discovery. Together, we'll delve into the depths, and you'll unveil your own story that's so remarkable that you'll eagerly await the next scene and experience a plot twist you didn't see coming! Are you ready?

Amsterdam, Noord-Holland, Nederland

Picture this: you've got a business on the rise, but you're not quite ready to take on a full-time marketing guru. That's where I swoop in! Offering all the expertise without the hefty price tag of hiring in-house. So, when your business is booming but you need a flexible solution that fits your growth spurts, I've got your back!

De Meern

Responsibilities- Managed a great team of 7 FTE across various marketing & sales disciplines.- Set up and created E-commerce activities for Ubisoft E-Store, subscriptions, Amazon, and bol.com.- Responsible for (retail) marketing, social media, e-sports, content creation, media, brand, and PR.- Initiated and implemented various out-of-the-box initiatives such as Clash of Neighbours, Mural, in-house content creation, event performances, guerrilla marketing with AR, and partnerships with JBL, Philips, Samsung, Disney, ...Noteworthy Matters- Building and achieving various E-Store targets, resulting in a 94% increase in Google impressions and a 55% growth in organic clicks.- Spearheaded the creation of UbisoftNL's Instagram account, which now boasts more than 570,000 followers, making it the most successful account in the company.- Received the (L)EFFIE Marketing Award for Assassin’s Creed Valhalla in 2022.- Created a mural in Amsterdam for 5 consecutive years, ensuring all-round visibility.

De Meern

Achievements:- Introduction of new brands: Laura's Passie, Far Cry, Just Dance, Assassin's Creed, ...- Setting up de digital and social marketing strategy- Creating Ubisoft TV- Setting up cooperation with content creators

Huizen

Achievements:- Introduction of Lucas Learning Star Wars games- Huge success of the brand Splinter Cell- Setting up de marketing department with media buy, PR, Retail marketing, team

Haarlem

Achievements:- Go-2-Market Strategy & Execution of the game Carmageddon

Brussels

Brussels

Achievements:- Making the marketing communication strategy for the Sega Saturn console

Master, Communication

Minor, Marketing Communication Strategy

Minor, Practice Group Public Relations

Ba, International Marketing Management

Honorable Statement, Business Administration