Marcel Keij Email and Phone Number
Even during my studies in Communication Science, I was interested in gaming & new technology and the world around it. This is also the common thread in my CV. I have experienced the early beginnings at Sega, to great successes at the publicly traded multi-million dollar company Ubisoft.This market is characterized by a very large competitive field, with developments in various areas evolving rapidly. In this dynamic environment, I have developed from a junior brand manager to a Marketing Manager Benelux.It is therefore not surprising that I have been using my expertise in the past year to launch a start-up in the field of AI. In 2022, I successfully completed training to become an accredited coach.
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Brand & Pr Benelux ManagerLg Electronics Benelux Oct 2024 - PresentAmsterdam, Noord-Holland, NederlandAs Brand & PR Manager Benelux LG Electronics in Amsterdam, I am responsible for shaping and executing the LG Brand & PR strategy, defining the positioning of LG Electronics.Responsibilities:- Translate the global brand strategy into a local context for the Benelux.- Develop and implement the Brand & PR plan to prominently position LG Electronics in the Benelux.- Plan and execute influencer activities to spread the brand story.- Manage social media accounts (Instagram, Facebook, LinkedIn), including content creation and strategic engagement with followers.- Internal Communication Strategy & Execution- Corporate Communication Strategy- Employee Value Proposition- Media strategy and media buy- Collaborate with internal and external agencies to ensure campaigns and projects align with brand identity and business objectives. -
Marketing DirectorHal24K Agri Feb 2024 - Oct 2024Amsterdam, Noord-Holland, NederlandHAL24K Agri is a startup focused on advanced agricultural technology. We use AI to develop innovative SAAS-tools. Our objective is to improve soil health to increase sustainability and productivity in agriculture. My activities include: Strategic Planning, Branding & Positioning, Content Creation, Digital Marketing, Lead Generation, Collabs & Networking.A healthier soil means a brighter future—for you, for me, and for our precious planet. -
Accredited CoachSelf-Employed Apr 2023 - Apr 2024Amsterdam, Noord-Holland, Nederland-- English below --Jij bent de held. En ik ben jouw mentor.Ontdek de boeiende hoofdstukken van jouw leven, beleef je eigen verhaal terwijl ik je begeleid op een reis van zelfontdekking. Samen gaan we de diepte in, en onthul jij zelf je verhaal dat zo bijzonder is dat je ademloos naar de volgende scene verlangt en daar een plotwending beleeft die je niet zag aankomen!Ben je er klaar voor?You are the hero. And I am your mentor.Discover the captivating chapters of your life, experience your own story as I guide you on a journey of self-discovery. Together, we'll delve into the depths, and you'll unveil your own story that's so remarkable that you'll eagerly await the next scene and experience a plot twist you didn't see coming! Are you ready?
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EigenaarRock® Marketing Apr 2023 - Apr 2024Amsterdam, Noord-Holland, NederlandPicture this: you've got a business on the rise, but you're not quite ready to take on a full-time marketing guru. That's where I swoop in! Offering all the expertise without the hefty price tag of hiring in-house. So, when your business is booming but you need a flexible solution that fits your growth spurts, I've got your back!
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Marketing & E-Commerce Director (Ubisoft Has Closed The Majority Of Its Offices In Europe.)Ubisoft 2009 - Mar 2023De MeernResponsibilities- Managed a great team of 7 FTE across various marketing & sales disciplines.- Set up and created E-commerce activities for Ubisoft E-Store, subscriptions, Amazon, and bol.com.- Responsible for (retail) marketing, social media, e-sports, content creation, media, brand, and PR.- Initiated and implemented various out-of-the-box initiatives such as Clash of Neighbours, Mural, in-house content creation, event performances, guerrilla marketing with AR, and partnerships with JBL, Philips, Samsung, Disney, ...Noteworthy Matters- Building and achieving various E-Store targets, resulting in a 94% increase in Google impressions and a 55% growth in organic clicks.- Spearheaded the creation of UbisoftNL's Instagram account, which now boasts more than 570,000 followers, making it the most successful account in the company.- Received the (L)EFFIE Marketing Award for Assassin’s Creed Valhalla in 2022.- Created a mural in Amsterdam for 5 consecutive years, ensuring all-round visibility. -
MarketingmanagerUbisoft 2003 - 2009De MeernAchievements:- Introduction of new brands: Laura's Passie, Far Cry, Just Dance, Assassin's Creed, ...- Setting up de digital and social marketing strategy- Creating Ubisoft TV- Setting up cooperation with content creators -
ProductmanagerUbisoft 1999 - 2003HuizenAchievements:- Introduction of Lucas Learning Star Wars games- Huge success of the brand Splinter Cell- Setting up de marketing department with media buy, PR, Retail marketing, team -
Marketing-Pr-ExecutiveGt Interactive 1997 - 1999HaarlemAchievements:- Go-2-Market Strategy & Execution of the game Carmageddon
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Junior ProductmanagerAtoll Soft Benelux 1995 - 1997Brussels
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TraineeSega Sep 1993 - Jan 1994BrusselsAchievements:- Making the marketing communication strategy for the Sega Saturn console
Marcel Keij Education Details
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Communication -
Marketing Communication Strategy -
Practice Group Public Relations -
International Marketing Management -
Intermediate School For Economy And Administrative EducationBusiness Administration
Frequently Asked Questions about Marcel Keij
What company does Marcel Keij work for?
Marcel Keij works for Lg Electronics Benelux
What is Marcel Keij's role at the current company?
Marcel Keij's current role is Scale up Marketing Entrepreneur | Creative | Connector | Energy | Result | Ex-Ubisoft I.
What schools did Marcel Keij attend?
Marcel Keij attended Universiteit Van Amsterdam, Erasmus Universiteit Rotterdam, Universiteit Utrecht, Hogeschool Utrecht, Intermediate School For Economy And Administrative Education.
Who are Marcel Keij's colleagues?
Marcel Keij's colleagues are Hokyoung Kim, Ikram Sikandar, Sumit Pal, Haya Ha, Amar Ishwari.lal, Oriana K., Ruan Yongyi.ruan.
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