• Appointing a robust dealer network across the EMEA region, overseeing comprehensive tasks ranging from legal review to sales business plan development and product positioning strategy, targeting more than 24 partners in 8 countries within 2 month• Directing the setup of Fisker Inc's regional MENA entity, which entails defining talent and staffing strategies• Overseeing all aspects of the D2C & B2B Fisker customer centric brand experience and establishing sales and financial processes working closely cross departmental through all customer and dealer touchpoints

• Tripled Samsung Corporate Program revenue in 2023, by expanding the business model, aligning organizational stakeholders, standardizing processes, and conducting regular business performance reviews with MENA subsidiaries• Sales & Strategy Lead for Samsung eStore ’23 Strategy, improving sales and NPS across B2B and D2C business• Led the regional Payment Gateway transformation and negotiated contracts, leading to reduced operational costs for Samsung eStore operations• Conducted cost and revenue simulations to support sales channel expansion efforts, targeting third-party distributors (3PD) and B2B business opportunities throughout the MENA region

• P&L Ownership, business development, and strategic planning for the management consulting arm• Provided business plan feasibility and risk assessment, setting go to market strategy and optimizing operations reducing Clients financial risk exposure in emerging markets • Expanded reach and engagement of FMC Group with local governmental stakeholders, fostering long-term partnerships with regional business councils and embassies• Led high-profile C-Suite client projects, delivering impactful Net Present Value (NPV) analyses and risk assessments for key initiatives, including factory relocation and restructuring