Marcel Madarász Email & Phone Number

Bratislava, Sk

Bloomreach Engagement is a customer data & experience platform that provides omni-channel automation, lifecycle intelligence, AI-driven predictive analytics, product recommendations, and more.Main responsibilities:▪️ Senior Managing Consultant for Western Europe Region (includes: DACH, Nordics and Benelux mostly - but delivering around the globe - including US & Asia/Pacific)▪️ Leading a small regional team of business consultants, point of contact for regional escalations▪️… Show more Bloomreach Engagement is a customer data & experience platform that provides omni-channel automation, lifecycle intelligence, AI-driven predictive analytics, product recommendations, and more.Main responsibilities:▪️ Senior Managing Consultant for Western Europe Region (includes: DACH, Nordics and Benelux mostly - but delivering around the globe - including US & Asia/Pacific)▪️ Leading a small regional team of business consultants, point of contact for regional escalations▪️ Managing client relationships with senior business leaders & stakeholders▪️ Identifying regional growth & upsell opportunities, selling services▪️ Overseeing regional project deliveries & operations with an emphasis on enablement and adoption of our platform with laying out a strategic plan for long-term partnerships▪️ Regional resource allocation & planning, driving continuous improvements in processes & systems, regional knowledge transfer, onboarding & providing training including interview participation▪️ Providing strategic consultancy services for existing clients - strategic guidance in areas of data analysis, marketing automation strategies & usage of AI to drive additional revenue & optimize costs▪️ Challenging clients on decisions, steering into right direction & focus▪️ Driving cross-functional collaboration with different departments on continuous improvements within client services (internal)Notable achievements:▪️ Q2-Q4 2023 a total of three times in a row best performing region within the company in terms of overachieving upsell targets for services. (Q2 = 167.18%, Q3 = 166.13%, Q4 = 209.29% of regional target)▪️ Q2 2023 managed to turn around biggest regional churn risk by coming up with creative solutions to problems▪️ One of the highest internal team eNPS scores within the company 3 quarters in a row, driving team satisfaction & collaboration in a remote setting Show less

// Active with focus on clients in DACH Region, but delivering projects around the globe mostly in Benelux, Nordics & US //Exponea (acq. by Bloomreach) is an award-winning customer experience and data management platform that not only boosts e-commerce growth with AI-powered engagement automation, but also helps improve companies’ culture with better cross-department collaboration and customer centricity. The company empowers e-commerce, around the globe, in delivering highly… Show more // Active with focus on clients in DACH Region, but delivering projects around the globe mostly in Benelux, Nordics & US //Exponea (acq. by Bloomreach) is an award-winning customer experience and data management platform that not only boosts e-commerce growth with AI-powered engagement automation, but also helps improve companies’ culture with better cross-department collaboration and customer centricity. The company empowers e-commerce, around the globe, in delivering highly personalized experiences to their customers, raising conversion rates and maximizing customer lifetime value.1000+ data-driven marketers prefer Exponea. Some company achievements, honors & awards:▪️ Cool Vendor by Gartner 2020 in Multichannel Marketing▪️ CDP Market Leader in Winter 2021 / #1 CDP in EU / High Performer Winter 2021 / Best Relationship 2021 / Best Results 2021 - all by G2▪️ Best Enterprise Marketing Automation Platform by MarTech▪️ #1 Fastest Growing SaaS Company in Europe according to SaaS 1000My main responsibilities & achievements:▪️ Delivering projects for clients from scoping to implementation closure all around the globe with focus on the German speaking market▪️ Developing reports & deep analytics combined with CDP to offer new horizons & insights for clients to understand their customer base on new levels▪️ Implementing marketing automation & AI strategies to drive additional revenue and optimize costs▪️ Challenging clients on decisions, steering into right direction & focus▪️ As an certified Academy Consultant I was also delivering Exponea specific platform training combined with marketing knowledge on automation, AI usage & conversion rate optimization to over 235 different clients and overall 431 attendees, achieving an average Academy NPS Score of 4.23▪️ Contributed to improvements in Academy classes, tweaking the framework, leading to higher NPS for newer classesWant to know more? Check out our case studies or visit us at -> https://exponea.com/ Show less

Slovak Republic

Consulting Club Bratislava is a platform that helps students & young professionals develop their hard-skills, soft-skills and broaden their network.Our mission is to increase the quality of Slovak universities graduates on the national and international labor market, as well as maximizing their potential for pursuing the career choices they desire or own business aspirations.Follow us on Facebook:https://www.facebook.com/consultingclubbratislavaVisit our… Show more Consulting Club Bratislava is a platform that helps students & young professionals develop their hard-skills, soft-skills and broaden their network.Our mission is to increase the quality of Slovak universities graduates on the national and international labor market, as well as maximizing their potential for pursuing the career choices they desire or own business aspirations.Follow us on Facebook:https://www.facebook.com/consultingclubbratislavaVisit our website:http://ccbratislava.eu/👇And most importantly: Join one of our unique conferences on personal development focused on various topics and level-up your skills and broaden your network! Just follow us on Facebook to stay up to date, see you 🔜 on one of our conferences! Show less

My focus in digital marketing was on performance - to help achieve desired results, be it new leads for businesses, more sales and/or visits to a physical (or online) location or an increase in bookings. I delivered a wide range of services to multiple clients in various industries:-> Google Ads -> Facebook/Instagram Ads-> Re-targeting campaigns & strategies, funnel creation-> Lead generation-> Marketing automation (Messenger Chatbots & Email… Show more My focus in digital marketing was on performance - to help achieve desired results, be it new leads for businesses, more sales and/or visits to a physical (or online) location or an increase in bookings. I delivered a wide range of services to multiple clients in various industries:-> Google Ads -> Facebook/Instagram Ads-> Re-targeting campaigns & strategies, funnel creation-> Lead generation-> Marketing automation (Messenger Chatbots & Email Marketing)-> Web analytics-> Landing page design-> Social Media Management Show less

Slovak Republic

With technology continually changing, Grow with Google helps local businesses, job seekers, startups, educators, and developers prepare for new opportunities. Grow with Google offers free training and tools to help you grow your skills, career, or business.I supported the Grow with Google team in Slovakia in executing their daily projects & tasks, ranging from help on Google for Startups program to workshops and various ad hoc tasks. My main responsibility during my time at… Show more With technology continually changing, Grow with Google helps local businesses, job seekers, startups, educators, and developers prepare for new opportunities. Grow with Google offers free training and tools to help you grow your skills, career, or business.I supported the Grow with Google team in Slovakia in executing their daily projects & tasks, ranging from help on Google for Startups program to workshops and various ad hoc tasks. My main responsibility during my time at Google was the coordination of an offline academy/certification program which educated the participants in the area of digital marketing as well as some other crucial skills that will be highly sought after in the near future. The goal was to increase online marketing competency for people already working in the field, qualify students for a possible online marketing career and to help already working professionals from other industries retrain their skill set. In short to consolidate strong industry knowledge in digital marketing. Show less

Vienna, Austria

DB Schenker is one of the leading and fastest growing global logistics service providers - offering road, rail, air and ocean transportation and supply chain management solutions.I was working as a project lead in the Master Data Management team which was supervising the whole South-East Europe region. I was part of the team since the early beginnings and the initiation of Master Data in the country, meaning I was involved in the project planning & execution phases. Since our country… Show more DB Schenker is one of the leading and fastest growing global logistics service providers - offering road, rail, air and ocean transportation and supply chain management solutions.I was working as a project lead in the Master Data Management team which was supervising the whole South-East Europe region. I was part of the team since the early beginnings and the initiation of Master Data in the country, meaning I was involved in the project planning & execution phases. Since our country was a pilot for MDM worldwide, I helped other countries with my knowledge in this area through consulting, assistance and guidance to reach their own milestones and set up their own MDM operations.Main responsibilities: ▪️ Sub-system functionality▪️ Data cleansing, data maintenance and data modification as well as various other activities that are associated with these tasks▪️ Reporting in the field of system integration to CFO in Austria and Project Lead in Germany (HQ)▪️ Managing several other countries from SEE region - acting as headquarters for SEE▪️ Business process modeling ▪️ Created manuals, provided training and assistance to future employees using the scope of MDM functionalities globally▪️ International cooperation on the project with our and other regions worldwide ▪️ Working in SAP and various TMS, closely monitoring integration with MDM▪️ Working in various transportation management systems (TMS) and also monitoring integration with MDMNotable achievements:▪️ Led, coordinated and executed the whole initial data cleansing & data migration part from ERP (SAP) and various TMS into the new database (MDM) in record time, cutting the database entries by more than 60%. Show less

Vienna, Austria

DB Schenker is one of the leading and fastest growing global logistics service providers - offering road, rail, air and ocean transportation and supply chain management solutions.Throughout my work as a Junior Assistant in the area of Air Freight I was responsible for all kinds of administrative tasks. With time my workload and responsibilities grew and required a full-time position to be filled entirely and since I was still a student I was not able to meet the increase in hours, I… Show more DB Schenker is one of the leading and fastest growing global logistics service providers - offering road, rail, air and ocean transportation and supply chain management solutions.Throughout my work as a Junior Assistant in the area of Air Freight I was responsible for all kinds of administrative tasks. With time my workload and responsibilities grew and required a full-time position to be filled entirely and since I was still a student I was not able to meet the increase in hours, I parted with DB Schenker on very good terms - as seen by later joining the team again since I was contacted to help out.Main responsibilities:▪️ Creator of statistics and future projections of sales/flights▪️ Designer of keynote presentations filled with data from statistics▪️ Mainly work in Microsoft Word/Excel/Outlook/Power Point▪️ Handling of masses of data was a big part of my work (Pivot Tables & others) Show less

Vienna, Austria

Frequentis is an Austrian high-tech company that develops communication and information systems in fields such as air traffic management and public safety & transport.During my full-time summer internship in the Purchasing Department I carried out various tasks that are expected of an employee in this area. Even though I was just a student at the time of this internship and I had few prior work experience, my colleagues were convinced by my skills and trusted my judgement, hence giving… Show more Frequentis is an Austrian high-tech company that develops communication and information systems in fields such as air traffic management and public safety & transport.During my full-time summer internship in the Purchasing Department I carried out various tasks that are expected of an employee in this area. Even though I was just a student at the time of this internship and I had few prior work experience, my colleagues were convinced by my skills and trusted my judgement, hence giving me a lot of independence while working there.Responsibilities:▪️ Overseeing inventory levels▪️ Executing purchasing orders▪️ Handling complaints (directly with suppliers)▪️ Communicating with suppliers▪️ Working actively in the SAP database Show less

Vienna, Austria

Frequentis is an Austrian high-tech company that develops communication and information systems in fields such as air traffic management and public safety & transport.During my full-time summer internship in the Purchasing Department I carried out various tasks that are expected of an employee in this area. Even though I was just a student at the time of this internship and I had few prior work experience, my colleagues were convinced by my skills and trusted my judgement, hence giving… Show more Frequentis is an Austrian high-tech company that develops communication and information systems in fields such as air traffic management and public safety & transport.During my full-time summer internship in the Purchasing Department I carried out various tasks that are expected of an employee in this area. Even though I was just a student at the time of this internship and I had few prior work experience, my colleagues were convinced by my skills and trusted my judgement, hence giving me a lot of independence while working there.Responsibilities:▪️ Overseeing inventory levels▪️ Executing purchasing orders▪️ Handling complaints (directly with suppliers)▪️ Communicating with suppliers▪️ Working actively in the SAP database Show less

Master'S Degree, International Management (In German Language)

Activities and Societies: Member of the Beánia Team student organization on the faculty (3 terms). Member of the AIESEC international.

International Business

International Business And Cross-Cultural Studies (Ib)

The main focus of my studies at the BHAK 10 was strongly business oriented: ▪️ Business administration (national & international) •.

Education record

In connection with my cross-cultural studies in Vienna I attended the language school PRIVET! in Kaliningrad, Russia. During my stay there.