Atuando há mais de dez anos com user experience e estratégia digital, tendo passagens por agências de publicidade digital e grandes empresas como FCB Brasil, Wunderman, IBM, R/GA, Itaú e Bradesco.Atualmente lidero o time de UX e Design no banco BV, com a missão de entender e conectar as oportunidades e necessidades dos nossos clientes, com os interesses e objetivos do banco e usar todo o potencial da tecnologia para a construção de boas experiências, ou seja, transformando problemas complexos em soluções relevantes.Bacharel em Tecnologia e Mídias Digitais pela PUC-SP e um MBA em Marketing Digital pela FGV-SP.---------------------------------------With over ten years of experience in user experience and digital strategy, having worked at digital advertising agencies and large companies such as FCB Brasil, Wunderman, IBM, R/GA, Itaú, and Bradesco.I currently lead the UX and Design team at BV bank, with the mission of understanding and connecting the opportunities and needs of our customers with the bank's interests and objectives, leveraging the full potential of technology to create good experiences, in other words, transforming complex problems into relevant solutions.I hold a Bachelor's degree in Technology and Digital Media from PUC-SP and an MBA in Digital Marketing from FGV-SP.Design User Experience (UX), Business Strategy, Information Architecture, Usability Testing and Research, Requirements Analysis and Business Users, Conceptual Models, Process Flows, Personas / Scenarios and Wireframes / prototyping.