Marcel Mendes Email & Phone Number

São Paulo, Brasil

Jundiaí, São Paulo, Brazil

Santo André, Brasil

Professional with experience in team management (Managing directly +8 employees), with international working experience (Germany: Market stream Leader for Delivery lineup from MAN/ Volkswagen Group), with more than 15 years of experience in B2B, Services, OEMs and Education segments and with a proven C-level work relationship. Direct responsible for the Strategy, Business case, approval and implementation of projects ranging up to EUR +300 million of investments, with proven profitability and current market leaders of its segments.

São Paulo E Região, Brasil

Manager of Trade Marketing area for all line of businesses from Pearson Brazil (K12 Education: COC, Dom Bosco, Atitude and NAME Brands/ Franchising: Wizard, Yazigi and Skill/ Higher Education and Corporate);Marketing management thru cross functional teams using SCRUM/ AGILE: Main project -> Digital Go-to-market (Inbound and Outbound sales) -> responsible for the digital brand launch to all lines of businesses, with a payback achieved in less than 3 months;Enabler for Innovation areas: product/ Solution scope: price positioning, offer adjustments, launching, training materials and documentation, Offline and online launching to customers -> Direct responsibility over +7 projects launchings in less than 4 months (Blox, Bibot, Personabilities, Versant, Pearson Pro, Digital English, PTE); Enabler for Commercial areas: Customer risk matrix, setting and management of KPIs for business follow-up and as a transformation agent, helping in the adaptation of business to a SAAS model -> design thinking of team build-up and role of responsibilities.

São Paulo E Região, Brasil

Prometeon Tyre Group: Responsible for Strategic planning of Americas region, Market analysis and demand planning of all Industrial tyre segment (truck and agricultural products), as well as marketing planning activities and identification of potential business (e.g. retreaded tyres, fleet business and services). Responsible for all information’s of market potential, market share per Business unit/Country/Region, development of leads (B2B) to growth business, identification of potential business, Price shopping, Profit and Loss per product, to support company’s guidance leveraged by data -> Target achieved in 2019: Market share from 8 to +15% into Value for money segments while defending current shares in other segments; Definition of business KPIs to guide strategic plans and monthly implementation. Ad-hoc researches with types of market methodologies (e.g. Neoway search engine, GIPA, Nielsen, IndexSA);Trade: Go to market strategy creation and implementation: definition of channel strategy per region -> Growth of Market share into 3 of 5 Brazilian regions;Product marketing: Guidance of right product/brand per channel, country and price positioning, Decomplexity and new product market introduction -> Launch of 88 series and Anteo (current leaders into each segment); Pricing: Support on sales policy creation, base price definition and Horizontal pricing strategy;Demand planning: Introduction of the S&OP (Strategy and Operation).

São Paulo, São Paulo

Pirelli Pneus S.A.:Strategic planning of Latam region (Original Equipment), Market analysis and forecast for all tyre segments (Passenger, truck and agricultural products) -> achievement of 54% of Brazilian market share;Demand planning and strategy towards product “premiunization” (through new contracts with Premium/prestige car groups e.g. BMW, Mercedes, Audi and Jaguar Land Rover -> Milestone achieved: 65% of total premium market share achieved). Price shopping/ raw material index follow-up to achieve better profitability into Long term agreement negotiations with OEMs.

São Paulo, Brasil

Approval of Phevos Latin America Project (New Delivery Lineup): EUR +300 million project -> new product development, and current Truck and Bus segment sales leader -> Delivery Lineup.

Munich E Região, Alemanha

Identify market and customers necessities (through benchmark studies of product specs, functions, quality) to guide Product Book of requirements (full list of product options). Definition of initial target markets, basic characteristics of the vehicle. Guide the proposal for the definition of the vehicle, as well as to inform reference vehicles (volumes, street price, and description of competitor’s trucks) to correct target cost to each of Latin America markets. Evaluate markets for needed variants and prepare the assumption of volumes; confirm the product structure. Make available the product argumentation.Market introduction strategy certifying the Brand identity. Support Homologation process and pre-series vehicles. Conduct the Mystery shopping and competitor's comparison. Certify together with Aftersales the service literature. Guide the establishment of the Sales Network to the new product line

São Paulo, Brasil

Coordinate and Prepare MAN Latin America necessary information to Strategic Meetings of MAN Group; Research current competition actions from current and new Brazilian/ Latin American players; Analyze the structure and profitability of the world's truck industry, looking at the performance of the sector;Business Cases analysis regarding new potential business for MAN Latin America (former Volkswagen Caminhões e Ônibus); Preparation of MAN Latin America product cycle plan (Domestic and Export); Analysis of main competitors' profitability and main figures.

Vw Summer School Specialization, Current Trends In Economics And Management

Master Of Business Administration (Mba), Gerenciamento De Projetos

Engenheiro, Mecânica Automobilistica