Met strategic corporate objectives by leading 3 year innovation pipeline. Contribute towards revenue generation by identifying growth strategies and distribution opportunities. Track and interpret ongoing company progress by carrying out business analysis and presenting KPI reviews.

Spearheaded end-to-end product innovation process from conception to final launch. Expanded product line by overseeing entire product development cycle for calendarized launches in categories. Devised appropriate plan of actions by conducting in-depth category and competitive analysis. Ensured complete compliance to aggressive in-market timing via elimination of executional and logistical hurdles by effectively supervising diversified cross-functional team.

Ensured smooth product launch by actively participating in new product ideation process. Steered marketing efforts by identifying new market trends, technologies stories, delivery systems, and product formats, while incorporating first to market formulation. Monitored product demand and streamlined appropriate slim and squeeze strategies. Expanded portfolio by creating and launching new categories, such as beard and skincare range.

Brands: UniqOne, Revlon Professional Style Masters.Boosted product outreach by strategizing and implementing international marketing plan comprising of new product developments and promotional programs. Drove sales and promoted effective brand image as well as product innovation through orchestration of strategic promotional calendar to ensure timely execution of scheduled events.

Brands: Adidas Fragrances & ToiletriesPromoted brand identity within Spanish market through incorporation of new product launches. Showcased outstanding market research skills by advising strategic recommendation to management through examination of data on product segment/category.

Brands: Aigner ParfumsFacilitated product development process by collaborating with research and development, packaging, and logistics. Oversaw entire strategic elements of category, including feasibility, COG, pricing, SKU Management, calendar, and merchandising. Successfully led development of 3 new fragrances.

Brands: Ermenegildo Zegna perfumes, Stella Mc Cartney, Alexander Mc Queen, Roger & Gallet, Boucheron, Van Cleef & Arples.

Brands: Davidoff, Marc Jacobs.

Brands: Davidoff, Jil Sander, Joop, Chopard, Vivienne Westwood, Marc Jacobs.