Marcel Van Eeden Email & Phone Number

Charleston, Sc, Us

Philadelphia, Pennsylvania, United States

Helping unlock incremental revenue & category growth for DTC & CPG brands on Amazon, Walmart, Instacart, Kroger, Criteo, CitrusAd, and Quotient - I specialize in helping manage Retail Media via Skai.io or Pacvue for brands with large product portfolios generating $10 million to $300 million in annual revenue.

Philadelphia, Pennsylvania, United States

- Built global omni-channel paid media capability across 25+ retailers using best in class media tools - Developed TikTok advertising & content strategy capabilities- Developed media & technology consulting department business models- Managed a team of 5 - 10 on-shore & off-shore media planners, media buyers, media analysts & developers- Implemented SOP (Standard Operating Procedures) for paid media department- Implemented best practices for media optimization & management- Implemented weekly, monthly & quarterly media reporting process & templates- Assisted sales and business development efforts by providing technical expertise during sales pitches - Developed media specific sales collateral to be used in pitch decks and business development efforts- Collaborated with Sales leadership and sales team on developing a media sales process & funnel

- Built omni-channel paid media capability across 25+ retailers using best in class media tools- Collaborated with leadership on developing a plan to grow agency media department revenue- Set specific agency media department revenue targets & KPIs for each quarter of the year- Build out a work plan outlining initiatives and milestone needed for achieve media revenue targets- Managed a team of on-shore & off-shore media planners, media buyers & media analysts- Managed $500K - $1 mill of monthly media budgets for CPG Brands across DTC & Retail- Implemented SOP (Standard Operating Procedures) for paid media department- Implemented best practices for media optimization & management- Implemented weekly, monthly & quarterly media reporting process & templates- Implemented a transition plan to migrate client retail media accounts from Pacvue over to Skai.io- Built relationships with retail media account managers across Amazon, Walmart, Instacart, Criteo & Instacart- Assisted sales and business development effort by providing technical expertise during sales pitches

Charleston, South Carolina Area

- Managed 16+ client Amazon Seller Central & Vendor Central accounts on a monthly basis generating revenue between $1.5mil - $15mil annually- Developed and implemented specific omni-channel strategies to increase brand awareness and household reach - Implemented listing optimization best practices for brand on Amazon & Walmart to rank products on the first page of search results- Designed and launched beautiful branded Amazon storefronts and A+ Enhanced Branded listings - Conducted keyword research & listing optimization using Helium10 tools and apps- Developed and executed KPI driven omni-channel retail media strategies across various competitive categories - Managed & Optimized Amazon, Walmart & Instacart PPC advertising campaigns with budgets of $20k - $150K on a monthly basis- Uploaded new product listings manually and using bulk upload sheets- Assisted clients with inventory management and forecasting of FBM & FBA listings based on business needs and costs - Researched new product ideas and forecasted potential revenue & profitability in niche categories

Dallas/Fort Worth Area

• Developed initial product strategy and offering catering to specific market needs and client sectors• Identified and integrated several 3rd part tools for creating a single cohesive solution• Managed 5-15 on and off-shore contractors for 25+ client projects• Acted as primary client marketing and commercialization strategist for projects• Conducted commercialization workshops for several new startup companies• Acting as an ongoing commercialization and digital strategy advisor• Supported new client sales and presented custom client solution to key C-Suite stakeholders

Columbia, Missouri Area

• Founded and managed a DTC beverage company that manufactured bitters and cocktail mixers • Developed and executed an omni-channel marketing strategy to increase brand awareness and loyalty in local markets• Implemented a Direct-to-consumer organic & media strategy using Facebook, Instagram & Google• Implemented a Domain Authority SEO strategy to increase organic google search traffic• Developed both B2B & B2C Marketing & sales plans to grow revenue & distribution• Developed and Implemented FDA compliant manufacturing protocols and processes• Managed 10+ grocery retailer wholesale accounts• Refined Amazon portfolio strategy to increase profitability and revenue• Managed monthly, quarterly & annual P&L

• Provide valuable insights for the evaluation of technology assets, processes and products for potential investors.• Assist in client private placement and public fund raising activities

Columbia, Missouri Area

• Assist in creating and monitoring company quarterly and yearly roadmap and goalsLiaising & supported department leaders to assess and implement procedures to improve operational efficiency• Set company cultural standards and values and improve hiring process to ensure all candidates are qualified and a cultural fit• Evaluated the efficiency of business procedures according to organizational objectives and applied necessary improvements• Managed procurement processes and coordinate material and resources allocation• Provided support and oversight for customer support and sales processes• Reviewed financial information and supported adjusts to operational budgets to promote profitability and sustainability• Managed relationships and agreements with external partners and clients• Implemented HIPAA & other legal standards and protocols using health and genetics information in USA and Canadian offices• Managed and expanded DNA genotyping pipeline and contracts globally• Liaising with team leaders to assess their progress, metrics, blockers, resources needed and risks mitigation• Assisting with investment communications and help set company strategy for each fiscal quarter• Managed and lead HR, Project Management, Product Management, Legal, Design & Video and Education departments

Greater Los Angeles Area

• Identified and set key executable product milestones for Sports Genetics IOS Most viable product (MVP)• Used user centric design principles to create a DNA driven personalized one-to-one product solution• Implemented a cross-functional Product Management Process and executable New Product Development Lifecycle• Managed multiple product lines life cycles from Market Insight Development to Post-Launch activities using agile methodologies• Planned and executed UX related activities (User Research, Wire-framing, Prototyping, Design, Usability Testing)• Managed designers, developers and scientist to execute product deliverables on schedule• Developed a product go-to market strategy for B2B and B2C/DTC product pipelines• Identified and mitigated project risks & issues across multiple projects• Supported business development and sales teams with external client facing visits and presentations• Managed and supported cross functional work streams such as Sales, BD, Design , Development, Testing, Marketing, Science and Operations

Greater Chicago Area

• Lead and Managed both on and off-shore teams of 10+ Designers and Front-End Developers using Agile Management Methodologies• Worked with cross functional teams to gather UX related business and technical requirements for enterprise level applications• Managed and Coordinated defects on a daily basis during Testing Phase using HPQC• Designed and Developed UI wireframes and prototypes using Axure and Photoshop• Developed front-end screens using SAPUI5, HTML5, CCS3 and JavaScript• Developed Usability testing materials and conducted multiple client and public facing Usability Test sessions in US and Canada• Point of contact for each client on all UX related items as UX Team Lead and Product Lead• Schedule and conducted weekly client update meetings to capture feedback from key stakeholders• Managed UI Design and Development activities using Agile Management Methodologies to ensure on-time delivery of project deliverables• Conducted and presented Agile UX Methodology training sessions to 60+ attendees

Greater Chicago Area

• Lead Developer for all Kohls.com advertising campaigns – One of the largest Central America client revenue account.• Promoted from Technical Specialist to Technical Developer within 6 months of being hired.• Researched and recommended a viable strategy for Mobile Ad-serving for Flashtalking via an internal whitepaper.• Design & Develop HTML5 and Flash Sales Demo banner ads for acquiring new clients and revenue streams.• Develop dynamic scalable and reusable streaming video ads integrated with YouTube and Vimeo.• Implemented Tracking Analytics into Banner Ads providing crucial User Interaction Metrics and enhance reporting.• Developed and Implemented custom XML RSS Feeds and Geo-Targeted Store Locators for banner Ads.• Provide technical support for Clients and Creative Agencies on using Flashtalking components and methods

• Designed and Developed a Flex 4 instructional micro site with touch screen capability • Assist with development and management of the Campus Recreation SharePoint 2007 website• Using existing web based applications such as Google Docs and Google Calendar, develop interfaces for the department’s use.• Provide PC and Mac hardware support for the department and act as liaison with the University’s helpdesk to shorten downtime.

• Perform quality assurance testing of imported courses in D2L(Desire 2 Learn). • Assist in project management and tracking of the D2L course conversion process. • Implement SNL Online instructional design standards in the converted D2L courses.

• Lead and Managed both on and off-shore teams of 5+ Designers and Front-End Developers • Managed UI Design and Development activities on a day to day basis• Designed and Developed responsive HTML5, PHP, AngularJS websites for start-ups and existing businesses• Develop digital go to market strategies for new and upcoming website features and products

 Performing regular UI maintenance and updates on departmental website using Dreamweaver which includesCSS, HTML, JavaScript, Photoshop, Flash, and Fireworks  Assisted in the production and presentation of flyers, posters and publications using InDesign and Illustrator • Developed PDF surveys and data forms using Adobe LiveCycle and Acrobat 9 • Developed an interactive data base for the Cornell Off Campus Housing Office using Filemaker 9 • Developed a self proposed procurement process solution using PDF and LiveCycle: • Improved the UI design for all departmental sites using Dreamweaver, Photoshop, Flash and Adobe Flex 3

• Performed regular UI maintenance and updates on departmental website using Dreamweaver which includes CSS, HTML, ColdFusion, JavaScript, Photoshop, Flash, and Fireworks • Developed an Email flash presentation using Adobe Flash and ActionScript 3.0

•Shadowed IT and Finance Internal Audit positions within the Global Audit and Assurance Department•Planned and performed various types of IT and Finance functional and process reviews at Adobe, including SOX and PCI controls, Procurement, Payroll, Royal Revenue, System Development Life Cycle, IT System Change Management and International Operations•Performed reports and testing within user and information data interfaces such as SAP, INFRA, MW, ASAP•Co-planned and delegated an intern cross departmental learning scavenger hunt at Adobe•Co-organized, restructured and updated the internal Global Audit and Assurance Department website

· Won the Marketing Plan Development showcase presentation for the Cornell Dairy Bar Role: o Co-lead effort and helped to coordinate the section assignments on project. o Came up with the promotion strategy idea

· Managed and supervised up to 50 workers on a daily basis when counting fresh and dried Protea flowers· Initiated and developed a new business infrastructure to improve employee production measurements· Planned sales and distribution channels in South Africa and to International markets· Researched and developed of new more profitable product lines including essential oils from the new herb species e.g. "Buchu" leaves· Managed teams during the harvest and planting times, while also working as part of the team· Assisted in managing in the following capital construction projects: o Building accommodation such as fences, houses for animals and workers on the farm o Constructing an oil extracting plant for the production of "Buchu" oil from the Buchu leaves· Developed programs to uplift the underprivileged communities around the farm. Helped them to develop working skills to support their families. Focused on training motivation of the laborers working on the farm

Bachelor Of Science, Applied Economics And Management

Activities and Societies: 2009 Co-Captain, Varsity Track and Field at Cornell Relevant Courses: Market Plan Development, Marketing.

Master Of Science, Human Computer Interaction (User Experience Design)

Relevant Courses: User Centric Design, Multimedia, Data Base Design, Usability Engineering, Web Architecture, Data Analysis, Digital Page.